Digital experience (DX) is a buzzword we all know. But let's be real. From a brand’s perspective, the world of digital experience is complex and it requires a lot of moving parts working together and managed by many different teams within an organization. Crafting a quality digital experience is similar to playing a team sport, but it’s crucial that your brand ensures that everyone is playing on the same field and aiming for the same goal.

1. © 2022 Sitecore Corporation A/S. All Rights Reserved.
Digital Experience
is a team sport!
Pieter Brinkman
VP, Product Marketing & Developer Relations
© 2024 Sitecore Corporation A/S. All Rights Reserved.

2. © 2023 Sitecore Corporation A/S.
Pieter Brinkman
VP, Product Marketing & Developer Relations
/in/pbrink
@pieterbrink123
Hello and welcome!
2
• 12+ years @Sitecore
• 20+ years experience in digital industry
• 4 kids and waterman
• Lives in Rotterdam, The Netherlands

3. © 2023 Sitecore Corporation A/S.
Because every business and
every tech stack is unique
Composability
1000s of other
vendors

4. © 2023 Sitecore Corporation A/S.
Choose your composable
Sitecore solution
Composability
1000s of other
vendors
XM Cloud
CDP Discover

5. © 2023 Sitecore Corporation A/S.
CONTENT LIFECYCLE
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Performance Commerce
Journey
orchestration
Digital asset
management
Content
operations
Product
content
Content
management
Edge
delivery
Performance Personalization
Analytics
A/B
testing
Intelligent
search
Customer
Insights
Front-End
authoring
AI
activation
Automation
Integration
EXPERIENCE OPTIMIZATION
C O R E D X P
Content
management
Edge
delivery
Personalization
Analytics
A/B
testing
Front-End
authoring
Integration
Omni-
channel

6. © 2023 Sitecore Corporation A/S.
CONTENT LIFECYCLE EXPERIENCE OPTIMIZATION
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Omni-
channel
Commerce
Digital asset
management
Content
operations
Product
content
Content
management
Edge
delivery
C O R E D X P
Personalization
Analytics
A/B
testing
Intelligent
search
Customer
Insights
Front-End
authoring
AI
activation
Automation
Integration
Journey
orchestration
Omni-
channel
Performance

7. Industry Trends
monolith composable

8. Traditional Platform DXP
Enterprise Multisite Multilingual
Content Management
All in one platform with extend DXP
capabilities
Fully customizable platform
Fewer vendor relationships
Business
Business
Leaders
Marketers
Developers
Digital
Leaders
Builders
Industry Trends

9. Traditional Platform DXP
Significant time to value
Often led to scenarios where you’d
buy more than you need
Costly to upgrade
Required relatively expensive
developer resources
Enterprise Multisite Multilingual
Content Management
All in one platform with extend DXP
capabilities
Fully customizable platform
Fewer vendor relationships
Business
Business
Leaders
Marketers
Developers
Digital
Leaders
Builders
Industry Trends

10. Headless CMS
Pureplay content management and delivery
Fit for purpose for omnichannel
Focus on modern FE web developer
community
SaaS delivery model
Business
Business
Leaders
Marketers
Developers
Digital
Leaders
Builders
Industry Trends

11. Headless CMS
Lack of marketer tools
Presentation needs management elsewhere
Carries hidden costs
Multiple vendor relationships
Business
Business
Leaders
Marketers
Developers
Digital
Leaders
Builders
Industry Trends
Pureplay content management and delivery
Fit for purpose for omnichannel
Focus on modern FE web developer
community
SaaS delivery model

12. Best of both worlds
SaaS Enterprise CMS (continues
updates)
Agility of headless content delivery
Fast modern Deployments
Freedom of technology
Industry standard extension and
integration options
Developers
Digital
Leaders
Builders Business
Business
Leaders
Marketers

13. SaaS Enterprise governance
No hosting efforts and responsibility
Seamless experience across tools (SSO)
World class page and component
building capabilities for Marketers
Embedded site and page analytics
Embedded personalization
Customization and integration options
to fit business needs
Best of both worlds
Developers
Digital
Leaders
Builders Business
Business
Leaders
Marketers
SaaS Enterprise CMS (continues
updates)
Agility of headless content delivery
Fast modern Deployments
Freedom of technology
Industry standard extension and
integration options

14. XM Cloud designed for blended teams
Business Leaders Developers
Marketers Digital Leaders
Business Builders

15. XM Cloud designed for blended teams
Business Leaders
Business
• Drive business value
• Ability to innovate fast
• Flexibility to meet unique requirements

16. Drive business value
Focus

17. Drive business value
Focus
The right tool for the job

18. 1000s of other
vendors
XM Cloud
CDP Discover
Ability to innovate fast

19. © 2023 Sitecore Corporation A/S. 19
XM Cloud - Integrate with any MarTech stack
Seamless integration with your
tech ecosystem.
• API first approach enables
complete integrability with other
applications.
• Every capability available through
the XM Cloud UI is available
through its GraphQL API.
• Event and workflow webhooks
enable XM Cloud to notify other
applications of events to react to.
Archiving APIs
Database Management APIs
Indexing APIs
Item APIs
Job APIs
Language APIs
Media APIs
Publishing APIs
Search APIs
Security APIs
Site APIs
Template APIs
Rule APIs
Workflow APIs

20. Flexibility to meet unique requirements

21. © 2023 Sitecore Corporation A/S.
Integrate anything with low-code /
no-code connectors and recipes
● Connect your Sitecore products to rest of your stack
with ease.
● Easy to use drag and drop UI for connectors to
create a flexible workbench for customers.
● Sitecore provided recipes for top Content & Martech
platforms (just bring your own credentials).
● Build your own recipes with 1000+ connectors.
Learn more: Sitecore Connect Introduction – Discover Sitecore YouTube

22. XM Cloud designed for blended teams
Business Leaders Developers
Marketers Digital Leaders
Business Builders

23. XM Cloud designed for blended teams
Marketers
Business
• Efficiency in day-to-day work
• Empowered to build new personalized
experiences OnDemand
• Insights on site performance

24. XM Cloud designed for blended teams
Marketers
Business
• Efficiency in day-to-day work
• Empowered to build new personalized
experiences OnDemand
• Insights on site performance
DEMO

25. XM Cloud designed for blended teams
Marketers
Business
• Efficiency in day-to-day work
• Empowered to build new personalized
experiences OnDemand
• Insights on site performance
DEMO

26. © 2023 Sitecore Corporation A/S.
Global scaled edge hosting
XM Cloud
CM instance
Experience Edge
e.g. Vercel, Netlify
Static Site hosting
Publish
…
CE
EE H
Sitecore managed
GraphQL
Marketer
global scaled global scaled
Visitors

27. XM Cloud designed for blended teams
Marketers
Business
• Efficiency in day-to-day work
• Empowered to build new personalized
experiences OnDemand
• Insights on site performance
DEMO

28. XM Cloud designed for blended teams
Business Leaders Developers
Marketers Digital Leaders
Business Builders

29. XM Cloud designed for blended teams
Digital Leaders
Builders
• Low management overhead
• Compliance confidence of the solution
• Stable and fast experience across the
globe

30. Low management overhead

31. Compliance confidence of the solution

32. Stable and fast experience
across the globe

33. © 2023 Sitecore Corporation A/S.
Sitecore Experience Edge delivers content and
personalization from CDN near the visitor
Support for peak loads
CDN technology is build to scale. Don’t worry
about Black Friday or Christmas peaks.
Global support
A seamless fast experience no matter where you
are on the globe.
Edge Evolution
Next generation CDNs are powering
more of today’s modern web in real-time
nearer to visitors

34. XM Cloud designed for blended teams
Business Leaders Developers
Marketers Digital Leaders
Business Builders

35. XM Cloud designed for blended teams
Developers
Builders
• Fast and efficient development with
freedom of choice of frameworks and
tools
• Deploy fast with modern DevOps tooling
• Fast time to productivity enabled by
industry standards

36. Freedom of choice of
frameworks and tools
Jamstack ready
Supports popular frameworks
and more!
Edge Hosting
+
Supports popular providers
and more!

37. Deploy fast with modern
DevOps tooling

38. Deploy fast with modern
DevOps tooling
DEMO

39. © 2023 Sitecore Corporation A/S.
XM Cloud high-level architecture
XM Cloud
CM instance
Experience Edge
e.g. Vercel, Netlify
Static Site hosting
Publish
…
CE
EE H
Sitecore managed
GraphQL
Marketer
global scaled global scaled
Visitors

40. © 2023 Sitecore Corporation A/S.
XM Cloud high-level architecture
XM Cloud
CM instance
Experience Edge
e.g. Vercel, Netlify
Static Site hosting
Publish
…
CE
EE H
Sitecore managed
GraphQL
Marketer
global scaled global scaled
Visitors
Build
and
Deployment
Services
Developer
Deploy

41. Fast time to productivity
enabled by industry standards

42. XM Cloud designed for blended teams
Business Leaders
• Drive business value
• Ability to innovate fast
• Flexibility
Developers
• Free choice of frameworks
• Fast and easy deployment
• Fast time to productivity
Marketers
• Efficiency in day-to-day work
• Empowered
• Insights on site performance
Digital Leaders
• Low management overhead
• Compliance
• Stable and fast experiences
Business Builders

43. Thank you
FOR DISCUSSION PURPOSES ONLY.
© 2023 Sitecore Corporation A/S. All Rights Reserved. Sitecore, the Sitecore logo
and Own The Experience are trademarks of Sitecore Corporation A/S and its
affiliates. Other names and brands may be claimed as the trademarks of others.

44. © 2023 Sitecore Corporation A/S.
More resources, XM Cloud webinar series
Business value
Real world experiences
(customer case)
XM Cloud live demo
Components live demo
sitecore.com/webinars/2023/05/xm-cloud-components
sitecore.com/webinars/2023/03/xm-cloud-business-benefits-2
sitecore.com/webinars/2023/02/real-world-experiences-with-xm-cloud
sitecore.com/webinars/2023/03/xm-cloud-hands-on