SEO (Search Engine Optimization):
SEO involves optimizing a website to enhance its visibility and ranking on search engine results pages (SERPs). Key aspects include keyword research, on-page optimization, off-page optimization (backlink building), technical optimization, and content optimization. The goal is to attract organic traffic by improving relevance and authority.
Digital Marketing:
Digital marketing encompasses marketing efforts that leverage digital channels to reach and engage target audiences. It includes tactics such as search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, influencer marketing, and affiliate marketing. The aim is to promote products or services, build brand awareness, drive website traffic, and generate leads or sales.
