digital marketing strategy shipshop mall .pdf

1. digital marketing plan
Shipshop Mall
Shipshop Mall is a premier shopping destination located in Egypt, offering a
diverse range of high-quality products and services.
With its modern architectural design and convenient location, Shipshop Mall
provides an exceptional retail and leisure experience for visitors of all ages.
by kholoud waheed

2. digital marketing plan
Shipshop Mall
Shipshop Mall is a premier shopping destination located in Egypt, offering a
diverse range of high-quality products and services.
With its modern architectural design and convenient location, Shipshop Mall
provides an exceptional retail and leisure experience for visitors of all ages.
by kholoud waheed

3. Target Audience: Young Professionals
(25-35)
University Educated
The target audience is well-educated, with most
holding a university degree.
Middle-Class
They belong to the middle-class, with disposable
income for shopping and leisure.
Technology Enthusiasts
They are tech-savvy and interested in the latest
gadgets and innovations.
Fashion Forward
They are fashion-conscious and seek trendy and
stylish items.

4. Demographics: University
educated, middle-class
Education: Most have completed higher education, with a focus on
university degrees
Income: Typically earning a stable, middle-class income
Preferences: Value quality and seek products and experiences that reflect
their education and status

5. Interests: Fashion, Technology, Lifestyle
Fashion: The target audience is interested in the latest fashion trends, including clothing, accessories, and
style influences.
Technology: They are enthusiastic about new gadgets, smart devices, and technological innovations that
enhance their lifestyle.
Lifestyle: Embracing a well-rounded lifestyle, they seek experiences, wellness, and holistic well-being.

6. Digital Marketing
Objectives
The digital marketing objectives for Shipshop Mall (Egypt) are aimed at
achieving specific goals to engage the target audience effectively.
These objectives include increasing brand awareness, driving website traffic
and footfall to the mall, as well as boosting online and offline sales.

7. Digital Marketing Objectives
Brand Awareness Campaign
Launch a captivating brand awareness
campaign through social media and
influencer collaborations.
Promote Exclusive Online
Offers
Advertise limited-time online-only
deals to entice customers to visit the
mall in person.
Creative Content Strategy
Develop engaging and shareable
content to position Shipshop Mall as a
lifestyle destination.
Partnership Initiatives
Forge strategic partnerships with local
events and organizations to further
extend brand reach.
Increase Website Traffic
Implement SEO strategies and engaging
content to drive more visitors to the mall's
website.
Enhance Footfall to the Mall
Create online promotions and events to attract
more foot traffic and increase mall visits.

8. Increase Online and Offline Sales
1 Omni-Channel Strategy
Integrate online and offline shopping
experiences for a seamless customer
journey.
2 Promotional Campaigns
Create compelling offers and
promotions to drive in-store and online
purchases.
3 Personalized Marketing
Utilize customer data to deliver personalized recommendations and offers to drive sales.

9. Digital Marketing
Channels
Shipshop Mall's digital marketing strategy will primarily focus on social media
marketing, leveraging platforms such as Facebook, Instagram, and Twitter.
These channels offer the opportunity to engage with the target audience and
drive brand awareness by showcasing the mall's offerings in a visually appealing
and interactive manner.

10. Digital Marketing Channels
54%
Facebook
Utilize engaging visual content to
showcase new arrivals,
promotions, and events at
Shipshop Mall (Egypt).
75
nstagram
Leverage influencer partnerships
to create buzz around trendy
fashion items available at the mall.
1/3
Twitter
Launch interactive campaigns and
polls to spark conversations about
technology trends and lifestyle
choices among young
professionals.

11. 1
Demographics
Age: 18-65
Gender: Male and female
Income: Middle to high income
Education: High school or college educated
Occupation: Professional, managerial, or clerical
Family status: Single, married, or with children
2
Psychographics
Lifestyle: Busy, active, and social
Interests: Shopping, dining, entertainment, and travel
Values: Convenience, quality, and value
Personality: Outgoing, friendly, and fashion-conscious
3
Needs and wants:
Needs: A convenient and enjoyable shopping experience
Wants: A wide variety of stores and restaurants, good deals, and excellent customer service
4
Shopping behavior:
Shop online and in-store: They are comfortable using both online and offline channels to
shop.
Use social media: They are active on social media and use it to research products and find
deals.
Price-conscious: They are looking for good deals and value for their money.
Brand-loyal: They are loyal to their favorite brands and are more likely to buy from them.
5
Buyer journey:
Awareness: They become aware of the mall through advertising, social media, or word-of-
mouth.
Consideration: They consider the mall as a potential place to shop.
Conversion: They visit the mall and make a purchase.
Post-purchase: They share their experience with others and become repeat

14. 1 2 3