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Enterprise 2.0 - Enabling change or part of the problem?

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Stephen Collins
Stephen Collins

This document discusses the concept of Enterprise 2.0, which refers to social software tools used in businesses. It notes that Enterprise 2.0 grew out of Web 2.0 principles established by Tim O'Reilly in 2005, with Web 2.0 referring to websites that emphasize user-generated content, usability, and interoperability. The document questions whether Enterprise 2.0 enables change within companies or is just a problem, and seeks to define what Enterprise 2.0 is and is not.

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Stephen Collins acidlabs Enterprise 2.0 Enabling change or part of the problem?
Who am I?
What it is... and isn’t
It’s not this
It’s also not cause for this
So what is Enterprise 2.0?
In the beginning...
...was Web 2.0
Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?
Enterprise 2.0 - Enabling change or part of the problem?

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