This document discusses Enterprise 2.0 and knowledge management. It argues that integration is key to the success of social software in businesses. True success requires a coordinated organization, adaptation to technological landscapes, and a new team spirit. The three parts of Enterprise 2.0 are organizational integration through structures and processes, technological integration of tools and architecture, and influencing organizational culture. Starting small with practical applications and gaining experience is recommended over waiting for ideal conditions.
4. 1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Software we are able to
build up and maintain networks and
make them more transparent. However
its successful implementation requires
the right cultural, technological and
organizational conditions.
3. This is where Web 2.0 ends and
Enterprise 2.0 takes the spotlight: The
right conditions have to be actively
created.
5. The key to Social
Software success
in business is...
16. Hey, we just got
a Wiki!
Great! And what
do you do with it?
?
17. Process Management
Skill Management
Team Organization
Documentation
Project Management
Requirement Management
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Customers Employees Partners
24. Process Management
Skill Management
Team Organization
Documentation
Project Management
Requirement Management
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Customers Employees Partners
25. Start small – think big.
1. Develop a vision.
2. First, tackle a real problem.
3. Implement and gain experience.
4. Update the vision.
5. Improve the operation, go on to
further applications.
30. And what role does Social
Software play? Today as a
prototype,...
?
Strategic Relevance
High potential Strategic
Suppor t Key operations
Benefits for the Business
36. What do we use Social Software
on the Intranet for?
Ex. Social Intranet
Organization
Interest Groups
Innovation
Portfolio + Solutions
Intranet Corporate Social Network
…
37. What remains centrally edited?
Ex. Edited Intranet
Org.-News
Beispiele Social Intranet
Organisation
HR Services
Newsletter Groups
Interest
Innovation
Market Research
References + Lösungen
Portfolio
Intranet … Corporate Social Network
…
38. What do we use Social Software
on the Internet for?
Ex. Social Internet
Expert-Blogs
External Project-Divisions
Content on Web (Youtube)
Enterprise Community
…
Intranet Internet
39. What gets edited
on the Internet?
Ex. Edited Internet
Beispiele Social Internet
Corporate Internet
Experten-Blogs
Microsites
Externe Projektbereiche
…
Inhalte im Web (Youtube)
Enterprise Community
…
Intranet Internet
40. How is classic
communication linked…
Examples
Email
VoIP
Instant Messaging
Conferencing
…
Intranet Internet Conferencing &
Communication
41. ...and which business
applications are
relevant... Examples
SAP
CRM
Line of Business Apps
Workflow Applications
…
Intranet Internet Conferencing & Enterprise
Communication Applications
42. ...for a comprehensive integration?
Integration
Dashboard Search Corporate Business …
Tagging/Feeds Intelligence
Intranet Internet Conferencing & Enterprise
Communication Applications
49. “The gap between what's technically
possible and what the corporate
culture is willing and able to accept is
often wider than many people
automatically assume.”
Dion Hinchcliffe
50. „Culture is an indirect
variable, culture can‘t be
generated!“
Prof. Peter Kruse
57. Start small – think big.
Openness is the rule:
Agile projects. closed areas only by
request.
Employees as
ambassadors on the
web.
Executive Blog. Employee Blog.
Comments allowed.
59. Define your Enterprise 2.0...
Conventional Web
Businesses 2.0
Authors few editors all employees
Approval central individual
Identity authentification necessary anonymity possible
Structure centrally determined generated by usage
Semantics taxonomy folksonomy
Inspired by an idea from J. Robes, www.weiterbildungsblog.de