Download the complete Event Professional's Toolkit, including a collection of event planning checklists, guides, examples, AI prompts, and tools that will help you plan unforgettable events: https://walls.io/resources/event-professionals-toolkit.
The Social Media Engagement Checklist is a strategic tool for maximizing the impact of social media in promoting and enhancing events. It includes planning steps such as setting goals and KPIs, choosing relevant platforms, and creating a content calendar.
The checklist emphasizes the appointment of a social media manager and the development of event-specific hashtags. Before the event, it advises on promotional posts and setting up a social media wall for live interaction.
During the event, it suggests live-tweeting, streaming key moments, and sharing behind-the-scenes content. Engaging with attendees' posts and capturing testimonials are also highlighted.
Post-event activities include monitoring social media for feedback, sending thank you messages, analyzing metrics, and preparing a report for stakeholders. This checklist serves as a comprehensive guide for effectively leveraging social media to boost event engagement and reach.
1. The Event Professional’s Toolkit
Social Media Engagement Checklist
Social media can extend the reach and engagement of your event. This checklist will guide
you through effective strategies for using social media before, during, and after your event.
Define social media goals and KPIs
Select relevant social media platforms
Create a social media content calendar
Appoint a social media manager for the event
Develop branded hashtags for the event
Plan pre-event promotional posts
Create a social media wall for live engagement
Encourage attendees to check in and tag the event
Live-tweet or stream key moments from the event
Share behind-the-scenes content
Engage with attendee posts and comments
Capture testimonials and quotes for future use
Monitor social media for issues to address
Send post-event thank you messages and recaps
Analyze post-event social media metrics
Create a social media report for stakeholders
