Internet und digitale Kommunikation haben den Zugang zu Wissen und die Fähigkeit zu kommunizieren und kollaborieren fundamental und nachhaltig verändert. Hieraus ergeben sich weitreichende Konsequenzen für Veranstaltungen. Doch noch immer bieten Konferenzen überwiegend ein „top-down“-Erlebnis und stellen kaum Interaktion zwischen den TeilnehmerInnen und Speakern oder Sponsoren her. Der Vortrag bietet neue Ansätze, um innovative und interaktive Konferenzen für das 21. Jahrhundert zu entwickeln.

1. Photo: re:publica 2012
EVENTS/CONFERENCES
& INNOVATION
some observations, thoughts,
questions & ideas.
Claudia Brückner | ITB 04/03/15

2. Photo: re:publica 2012
21st Century Mindset
Where are we right now?

3. Communication & Information
easy (& free) access to knowledge & information
realtime communication & exchange

4. Service vs. Product
Innovation via Services & Plattforms

5. Service vs. Product

6. Soundcloud Offices, Berlin | digitalmusicnews.com
New Ways of working
Co-Working, Collaboration, Generation Y

7. growing complexity
& wicked problems

8. Effects on the Event Industry:
/ Environment (Context/Surroundings)
/ Mindsets, Behavior & Expectations
of participants
Why should the Event
Industry care?
Print
Automotive

9. most Conferences are still
stuck in the Century of TV
Status quo Events

10. Conferences
fail, if they don't design
interactions.
(with participants needs in mind)

11. Photo: re:publica 2012
attende/
attende
attende/
sponsor
attende/
speaker
attende/
organizer
INTERACTION

12. Photo: re:publica 2012
attende/
attende

13. all together now
conference & camp
reducing distance between
artist and fan
Photo: Dieter Engler | a2n Camp 2011
„
“

14. Photo: Dieter Engler | a2n Camp 2011

15. Photo: Dieter Engler | a2n Camp 2011

16. Photo: Dieter Engler | a2n Camp 2011

17. Photo: Dieter Engler | a2n Camp 2011

18. Photo: Dieter Engler | a2n Camp 2011

19. Photo: re:publica 2012Photo: newthinking 2012
attende/
speaker

20. Photo: Gregor Fischer | Summit of newthinking 2012

21. Photo: Gregor Fischer | Summit of newthinking 2012

22. Photo: Gregor Fischer | Summit of newthinking 2012

23. Photo: Gregor Fischer | Summit of newthinking 2012

24. Photo: Gregor Fischer | Summit of newthinking 2012

25. Photo: re:publica 2012
attende/
sponsor

26. Quelle: newthinking

27. Quelle: newthinking

28. Quelle: re:publica

29. Quelle: re:publica

30. Photo: re:publica 2012Photo: newthinking 2012
participants/
organizer

31. Photo: tackle Service Design

32. Photo: tackle Service Design

33. Photo: tackle Service Design

34. Sketch: tackle Service Design

35. Video: raumlabor berlin

36. Photo: Gregor Fischer | re:publica 2012

37. Photo: Gregor Fischer | re:publica 2012

38. Photo: Anna-Lena König

39. Conferences
fail, if they limit
themselves to a certain
time & space
and divide analog/digital.

40. Photo: re:publica 2012
PRE- POST-EVENT
across TIME & SPACE
across CHANNELS /analog & digital

41. Quelle: SXSW

42. Quelle: SXSW

43. Quelle: SXSW

44. SXSW fm
Quelle: SXSW

45. SXSWorld Magazin
Quelle: SXSW/uberflip

46. „
“
Bureau Betak
Social Media has changed the focus.
Everything we do goes live on Instragram and
the internet the second it happens - or even
before it happens. In those minutes or hours
while people wait for an event to start,
it’s already been instagrammed an tweeted
to death. So what we do needs to function
well, if not better, on a phone than in any
other format.
Quelle: Bureau Betak

47. Quelle: Bureau Betak

48. Quelle: Bureau Betak

49. Quelle: Bureau Betak

50. Quelle: Bureau Betak

51. Burberry

52. Photo: re:publica 2012Photo: newthinking 2012
Trends & best practice
Event Innovation &
Events as Innovation

53. Service Experience Camp
Photo: Martin Jordan | Service Design Drinks Berlin 2013

54. Photo: Service Design Berlin

55. Photo: Service Design Berlin

56. Photo: Service Design Berlin

57. Photo: Service Design Berlin

58. Photo: Service Design Berlin

59. SXC14 App
Photo: Service Design Berlin

60. Photo: Martin Jordan | Global Service Jam Berlin 2013
Global Service Jam

61. Photo: Martin Jordan | Global Service Jam Berlin 2013

62. Photo: Martin Jordan | Global Service Jam Berlin 2013

63. Photo: Service Design Berlin

64. Quelle: Global Sustainability Jam

65. Photo: Martin Jordan | Service Design Drinks Berlin 2013
Service Design Drinks Berlin

66. Photos: Gregor Fischer | re:publica 2014

67. THE GUARDIAN EVENTS

68. THE GUARDIAN EVENTS
Photo:The Guardian

69. /Indie
/other
industries
Trends

70. Conferences
fail, if they don't design
interactions.
(with participants needs in mind)

71. Conferences
fail, if they limit
themselves to a certain
time & space
and divide analog/digital.

72. Event Managers
have to become Community
Managers.

73. Photo: re:publica 2012
event manager
Hotel Deals, Location Scouting,
Projectmanagement, Transport & Logistics…
community manager
building and managing communities & platforms,
facilitating exchange & interaction, caring for
participants/stakeholder needs
interdisciplinary experts
technology, scenography, empathy (human interaction),
experience design, service design, interaction
design, facilitation, education & learning…

74. ENDE.
Claudia Brückner
!
!
mail@claudiabrueckner.de
claudiabrueckner.de
@clastronautin