Delivered at Casual Connect Asia 2016 As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.

1. Examining Social Gaming for the Chinese Market
Kevin Li

2. Mobile Social Games
Mobile Social Game refers to the act of
playing a mobile game that requires or
promotes interaction between multiple
players.
Examples of social games include:
•Card games
•MMORPGs
•Social casino

3. Current Mobile Gaming Market
• China will overtake the USA in app revenue in the first half of 2016
• In 2015, mobile gaming generated revenue of more than $34.8 billion
• The average spent per month per mobile user in Asia Pacific has grown from $2.86 to
$4.17
• The Amount of time users spent on mobile games increased by 57 % from 2012-2015. On
Average they spent 2 hours per day playing.

4. Smartphone Market in China
• In 2017 about 95% of all mobile phones that are
shipped into China will be smartphones. This
influx of smartphones will increase the market for
mobile gaming even more. Creating more
opportunities for company’s to make a presence
as well as increasing their profitable.
• Smart phone shipments are currently three times
greater to China than the USA.
• The country will become the world’s top
smartphone market in terms of penetration, after
developed regions such as the United States and
European Union, according to industry
consultancy Canalys.

5. Premium or Freemium
Premium apps (or Paid apps): pay for play Freemium apps: free to download but some features inside the
app are unavailable until you pay for them.

6. Popular Mobile Games
Mobile gaming has seen its fair share of overnight sensations and elongated battles to the top of the charts, a few of the
most popular games Clash of Clans, Candy Crush Saga, Angry Birds and Fruit Ninja have all had their fair share of fame each
staying at the top of the charts for years.
Clash of Clans a very successful mobile game is currently ranked #2 on Top Grossing Games and receives on average 32000
new installs and $1.2 million per day.

7. Why Successful?
•Although not very graphics reliant have managed
success in providing a simple fun experience that a large
audience could relate or adapt to
•All provide a fairly unique player experience on mostly
original concepts that have not been developed before
PLAYER EXPERIENCE!

8. Next Waves to Enhance Player Experience
New network: transmit rich and multimedia
contents even faster, provide seamless
socializing environment
New hardware: better game display and
control features

9. 4G and 5G Mobile Network
The 4G mobile network was first deployed in
December 2009 and now vastly spreads all
metropolitan areas, this network delivers speeds
on average of 10MB/s and can range up to
70MB/s in exclusive areas.
Many telecom company's are now making
progress on the 5G network and believe that
it will be deployed by 2020 boasting speeds of
up to 1GB/s, with these speeds connectivity
will no longer be a weight holding down the
mobile gaming community.

10. What are the Latest Phones Capable of?
The latest models of the iPhone and Samsung Galaxy have been said to be on par
with the previous generation consoles PS3 and XBOX 360, this is significant as there
is a vast size difference between a 7 mm thick phone and a 63.5 mm thick console.
The latest phones are said to outperform these consoles not only on graphics and
gameplay processing but also in areas like Internet connection speeds all due to
their new upgrade components, what this means for the mobile gaming industry is
that it is possible to build quality games without the worry of performance issues.

11. Apple iPhone 6S & 6S Plus
The current iPhone 6S plus harbors a 1080p screen, Apple A8
chip, dual-core 1.4GHz Typhoon CPU, PowerVR GX 6450 GPU
and 1 GB of DDR3 RAM.
The iPhone 6S and 6S plus incorporates 3D touch which gives
the player another depth into controlling their character or
navigating the game they are playing.

12. Samsungs Galaxy 6 and Edge Plus
The Samsung Galaxy edge has a curved edge screen which allows seamless
gameplay that wraps around the screen providing better immersion for the
player.

13. The Rise of VR & AR
Virtual Reality is a rapidly growing
industry coming from what barely
existed two years ago is now
captivating millions of people with
its promise of a fully immersive
user experience.
-Oculus Rift
-Google Glass

14. New Opportunities to Social Casino Operators
•Massive audience
•Legal in most countries
•Brand awareness
•Money, money, money

15. What to Expect in the Future
• The increase in prominence of virtual reality. As
technology develops, the price should fall and the
quality of gameplay and graphics should increase.
• The growth of mobile games is projected to be even
more staggering as revenue is expected to reach $74.6
billion by 2020.
• The emergence of mobile gaming streaming. It will likely
lead to a significant increase in the amount of mobile
gaming content players view.
• An increase of triple A games and High production
based games.
• More IP based game. This is for more games to stand
out in an oversaturated market.

16. Summary
• The mobile gaming industry is a booming business and the player experience is
key to success
• Next generation mobile network and hardware could significantly enhance the
player experience, especially create new social scenes via VR technologies
• With each new flagship phone the possibilities available to developers will also
grow in an exponential fashion as the specifications of the devices will no longer
be as limiting give more freedom for more graphics intensive gameplay or
complex gameplay designs