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Communication
Extension Education
1
Prepared By: Bholanath Pujari
..
Communication
 Essential for the functioning of any programme
 It is a two way process by which the messages are
transmitted from the source to the receiver.
 It is the process by which information, decisions and
directions pass through a social system and the ways in
which knowledge, opinions and attitudes are formed or
modified
 It is a process by which two or more people exchange
ideas, facts, feelings or impressions in a way that each
gains common understanding of a message bringing the
sender and receiver together.
 Gestures and symbols are very important in the process
of communication
2
Characteristics of
Communication
 Continuous process
 Two way process
 Unavoidable
 Pervasive (need in all steps)
 Facilitate change
 Remove misunderstanding and conflicts
3
Purpose of Communication
 To issue instructions and orders
 To communicate with employees
 To convey the right information
 To receive suggestion
 To learn
 To achieve organizational goals
4
Elements of Communication
Element Description
Sender The person or device intending to transmit the
information
Message The information in the form of an idea, thought,
attitude, feeling, opinion, etc
Receiver The person willing to share the message with the
sender
Feedback The reactions and responses of receiver to the sender
after receiving the message
Noise The barriers to the message resulting in the distortion
or blackout of communication
5
Process of Communication
FEEDBACK
NOISE
SENDER MESSAGE RECEIVER
6
Types of Communication
1. Verbal Communication
The traditional way of communication
has been by word of mouth.
The advent of written and printed
matter are of comparatively recent
origin.
Direct verbal communication by word
of mouth may be loaded with hidden
meanings
It is persuasive.
Non- direct or written communication
7
2. Non- verbal Communication
Communication without words
It includes a whole range of
bodily movements, postures,
gestures, facial expressions
etc.
Silence is non-verbal
communication
It speaks louder than words
8
3. Formal Communication
 Formal communication is defined as the
communication in which the information is
reached through proper channels or routes.
 This communication is considered as an
effective communication mode as it saves
time through its systematic flow of
communication.
 There are four kinds of formal
communication, i.e., upward communication,
downward communication, vertical
communication, and horizontal
communication.
 Examples of formal communication include
9
4. Informal Communication
 It is defined as communication that does
not undertake formal methods to
communicate.
 There are no official rules, systems, or
guidelines to communicate.
 It is very flexible.
 The disadvantage of this kind of
communication is that rumors or
misinformation spread at a rapid pace.
 The main aim of informal communication is
to meet personal interests and needs.
 Talking to your friend or family is a common
example of informal communication.
10
5. Visual Communication
 It is the process of conveying information
and ideas through visual elements such as
images, symbols, typography and colours.
 It helps in conveying messages quickly,
making it ideal for social media platforms,
websites, and digital advertisements.
 Cartoons, comic strips. Collages. Dolls,
toys. Drawings, paintings, traffic signals.
11
6. Audio- Visual Aids
 Suggestions for an effective and efficient
use of audio- visual aids:
 The school must have the audio-visual
department for acquiring, co-ordinating and
providing counseling about the use of audio-
visual aids.
 The advisory services of the departments in
national institutes connected with the audio-
visual aids should be sought.
 The liaison should be maintained with the
state level and national institutes connected
for getting the audio- visual materials on
12
7. Intra-personal Communication
 Intrapersonal communication is the
process of communicating with oneself.
 It is a self-talk process that helps
individuals understand their thoughts,
emotions, and behavior.
 It involves both conscious and
subconscious thoughts, which play a
crucial role in shaping a person’s
personality.
 Examples are thinking to oneself "I'll do
better next time" after having made a
mistake or imagining a conversation with
one's boss in preparation for leaving work
13
8. Interpersonal Communication
It is the most common channel.
It is also called face-to-face
communication
It is more persuasive and effective
than any other form of communication
It is important in influencing the
decisions of the undecided persons
The superiority of interpersonal
communication over mass media for
creation of motivational effect has
been well documented.
14
7 C’s of Communication
15
1. Complete: Containing all
necessary facts
2. Concise: Using least possible
words
3. Consideration: Communicate
accordingly
4. Clear: Specific message
5. Concrete: Being specific, clear and
definite
6. Courteous: Polite, pleasant
behavior that shows respect for
other people
7. Correct: Grammar, spelling,
16
17
Thank You

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Extension Education: Communication by Bholanath Pujari

  • 2. Communication  Essential for the functioning of any programme  It is a two way process by which the messages are transmitted from the source to the receiver.  It is the process by which information, decisions and directions pass through a social system and the ways in which knowledge, opinions and attitudes are formed or modified  It is a process by which two or more people exchange ideas, facts, feelings or impressions in a way that each gains common understanding of a message bringing the sender and receiver together.  Gestures and symbols are very important in the process of communication 2
  • 3. Characteristics of Communication  Continuous process  Two way process  Unavoidable  Pervasive (need in all steps)  Facilitate change  Remove misunderstanding and conflicts 3
  • 4. Purpose of Communication  To issue instructions and orders  To communicate with employees  To convey the right information  To receive suggestion  To learn  To achieve organizational goals 4
  • 5. Elements of Communication Element Description Sender The person or device intending to transmit the information Message The information in the form of an idea, thought, attitude, feeling, opinion, etc Receiver The person willing to share the message with the sender Feedback The reactions and responses of receiver to the sender after receiving the message Noise The barriers to the message resulting in the distortion or blackout of communication 5
  • 7. Types of Communication 1. Verbal Communication The traditional way of communication has been by word of mouth. The advent of written and printed matter are of comparatively recent origin. Direct verbal communication by word of mouth may be loaded with hidden meanings It is persuasive. Non- direct or written communication 7
  • 8. 2. Non- verbal Communication Communication without words It includes a whole range of bodily movements, postures, gestures, facial expressions etc. Silence is non-verbal communication It speaks louder than words 8
  • 9. 3. Formal Communication  Formal communication is defined as the communication in which the information is reached through proper channels or routes.  This communication is considered as an effective communication mode as it saves time through its systematic flow of communication.  There are four kinds of formal communication, i.e., upward communication, downward communication, vertical communication, and horizontal communication.  Examples of formal communication include 9
  • 10. 4. Informal Communication  It is defined as communication that does not undertake formal methods to communicate.  There are no official rules, systems, or guidelines to communicate.  It is very flexible.  The disadvantage of this kind of communication is that rumors or misinformation spread at a rapid pace.  The main aim of informal communication is to meet personal interests and needs.  Talking to your friend or family is a common example of informal communication. 10
  • 11. 5. Visual Communication  It is the process of conveying information and ideas through visual elements such as images, symbols, typography and colours.  It helps in conveying messages quickly, making it ideal for social media platforms, websites, and digital advertisements.  Cartoons, comic strips. Collages. Dolls, toys. Drawings, paintings, traffic signals. 11
  • 12. 6. Audio- Visual Aids  Suggestions for an effective and efficient use of audio- visual aids:  The school must have the audio-visual department for acquiring, co-ordinating and providing counseling about the use of audio- visual aids.  The advisory services of the departments in national institutes connected with the audio- visual aids should be sought.  The liaison should be maintained with the state level and national institutes connected for getting the audio- visual materials on 12
  • 13. 7. Intra-personal Communication  Intrapersonal communication is the process of communicating with oneself.  It is a self-talk process that helps individuals understand their thoughts, emotions, and behavior.  It involves both conscious and subconscious thoughts, which play a crucial role in shaping a person’s personality.  Examples are thinking to oneself "I'll do better next time" after having made a mistake or imagining a conversation with one's boss in preparation for leaving work 13
  • 14. 8. Interpersonal Communication It is the most common channel. It is also called face-to-face communication It is more persuasive and effective than any other form of communication It is important in influencing the decisions of the undecided persons The superiority of interpersonal communication over mass media for creation of motivational effect has been well documented. 14
  • 15. 7 C’s of Communication 15
  • 16. 1. Complete: Containing all necessary facts 2. Concise: Using least possible words 3. Consideration: Communicate accordingly 4. Clear: Specific message 5. Concrete: Being specific, clear and definite 6. Courteous: Polite, pleasant behavior that shows respect for other people 7. Correct: Grammar, spelling, 16