Approaches to marketing g12 grade 12 abm topic

1. APPROACHES TO
MARKETING
II.

2. EVOLVED THROUGH
THE YEARS AND HAVE
EXHIBITED DIFFERENT AND
DISTINCT PHILOSOPHIES
How did
Marketing
Evolve?

3. Evolution of Marketing

4. PRODUCTION ERA (1800S-1830S)
 Began during the Industrial Revolution.
 Products were produced in mass in low prices.

5. SALES ERA
 As production facilities improved and more intense
 Is a period that lasted through the 1960s
 Companies had to aggressively promote their
products
 Sales became an important function of the
company

6. EXAMPLE OF SALES ERA

7. MARKETING CONCEPT ERA (1960S)
 Became more apparent to marketers
 Focuses on determining what the consumers
needed
 Became the source of product ideas

8. MARKETING CONCEPT ERA (1960S)

9. APPROACHES TO MARKETING
 Customer Relationship Era – The
company now at this time tried to check
whether the customer is satisfied with the
product they manufacture is also the
customer is satisfied or find the product
satisfying, durable and maintenance free.

10. MARKETING MANAGEMENT ORIENTATIONS
 Generalized view of the nature of the business there
is a need of orientation by the management to the
staff assign in different sections of the business. If
you are assigned in the production itself we must be
sure that the product is good, durable to make it
saleable.

11. MARKETING MANAGEMENT ORIENTATION
 Production Orientation
 focus on production and distribution efficiencies.
 customers are interested in products that are affordable
and easily available
 Product Orientation
 customers are more interested in high quality product,
provide the best performance, and have innovated
features

12.  Selling Orientation
 consumers will buy products only if the company
promotes/sells these product
 Marketing Orientation
 focuses on needs and wants of target markets
 and delivering satisfaction better than competitors
 satisfying the customers needs and wants
 Societal Marketing Orientation
 focuses on needs and wants of target markets and
delivering superior value
 to provide for the well-being society

13. MARKETING MIX: THE FOUR PS
The four Ps: product, price, place, and promotion
 Product
 focus on production and distribution efficiencies.
 customers are interested in products that are affordable
and easily available
 Price
 refers to the value placed by the customer
 the amount of money that is exchange to obtain the
products

14.  Place
 relates to how and where the product can be obtain by the
consumer
 also called distribution involves the logistic product
available to the customer
 Promotion
 refer to communications developed by the marketer
 to get to know more about the product