Key note @ the Seats2meet Conference "The future of work". London, May 2019.

1. NOT ALLTHOSE WHO WANDER ARE LOST….J.R.R.Tolkien

2. COMMODITIES & RESOURCES
CAPITAL- SOCIAL & MONETARY
LABOUR, SKILLS & KNOWLEDGE
ENTREPRENEURSHIP, A CONCEPT
About ORGANIZATIONS & more
ORGANIZATIONS
ORGANIZE…..

3. **ASHBY’S ‘LAW OF REQUISITEVARIETY’AKA ‘THE FIRST LAW OF CYBERNETICS’:
“The need for an appropriate amount of information to control the system”.
W. Ross Ashby, 1956
TECHNOLOGY
MORE RESOURCES
MONEY
GROWTH
INNOVATION POWER
TRADITIONAL
TECHNO DRIVEN
ASHBY’S LAW**
*COASE CEILING
“Making the firm larger will initially be advantageous, but the decreasing returns will
eventually kick in, preventing the firm from growing indefinitely”.
Ronald Coase, Nature of the Firm 1937
COASE CEILING*
DATA
VALUE CHAIN MARKETPLACES

4. Decentralization of
knowledge and education:
Mooc’s
“Decentralization enables groups of people
to self-organize in a manner that was not possible before…”
DavidOrban, Singularity University
CENTRALIZATIONVS. DECENTRALIZATION

5. DECENTRALIZATION of banking systems

6. DECENTRALIZATION of work, marketing and organizations.
8 6 % of prof essional
f reelancers CHOOSE
f reelancing
1%OF WORKING ADULTS IN
THE U.S. WORK PRIMARILY
AS INDEPENDENT
CONTRACTORS
CEOs say the top drivers of
industry changes are the
“changing nature of work"
and "flexible work”
The Future of Jobs Report, World Economic Forum
Balt imore Financial h el p s o r g an i s at i o n s an d i n d i v i d u al s
c r eat e t h e v al u e t h ey ’r e l o o k i n g f o r . We’r e a n et w o r k o f f i r m s
i n 1 3 9 c o u n t r i es w i t h m o r e t h an 1 9 5 ,0 0 0 p eo p l e w h o ar e
The share of people in
"alt ernat ive work
arrangement s" increased
5 0 % in 1 0 years
The Rise and Nature of Alternative Work
Arrangements in the United States, 1995-2015
19.8% of full- time
independents earn
more than $100,000
ONLY 30%OF U.S.
EMPLOYEES SAY THEY
ARE ENGAGED AT WORK
51%of U.S. employees
are searching for a new
job or watching for
openings
7.6MILLIONAMERICANS
WILLWORKINTHE
ON-DEMANDECONOMY
BY2020
I s ev er y o n e g o i n g f r eel an c e? No t q u i t e, b u t
t h e t r en d t o w ar d i n d ep en d en t w o r k i s g r o w i n g .
Her e's a c l o s er l o o k at t h e n u m b er s .
Freelancing In America, 2016,
UpWork/ Freelancers Union
The 2016 Field Nation Freelancer Study
Nation1099.com
50%of U.S. jobs are
compatible with remote work,
and 80%of the workforce
says they'd like to work
remotely. Yet only 7%of
employers make flexible work
available to most employees
GlobalWorkplaceAnalytics.com
20-30%of the working-age
population in the U.S.
and E.U. engage in some
independent work
Part-time and full-time
freelancers represent 35%
of the U.S. workforce
1/ 3 of professionals
globally say work-life
balance is getting more
difficult
State of Independence In America 2017,
MBO Partners
State of the American Workforce report, Gallup
American Workplace Changing at a
Dizzying Pace, Gallup
Intuit Investor Forecast
Independent Work: Choice, Necessity and the
Gig Economy, McKinsey Global Institute
Work-life Challenges Across the Generations, EY
Global Contingent Workforce Study, EY
20% of large companies globally
have a workforce comprised
of 30% or more
contingent workers
Sources: The Ultimate Guide to Gig
Economy Data at Nation1099.com
13 STATS THAT
EXPLAIN THE
GIGECONOMY
CEOs say the top drivers of
industry changes are the
“changing nature of work"
and "flexible work”
The Future of Jobs Report, World Economic Forum
al hel ps organi s at i ons and i ndi vi dual s
y’re l ooki ng f or. We’re a net w ork of f i rm s
i t h m ore t han 195,000 peopl e w ho are
ple in
ork
reased
rs
ve Work
1995-2015
ime
earn
,000
U.S.
THEY
WORK
oyees
a new
for
CANS
HE
NOMY
Freelancing In America, 2016,
UpWork/Freelancers Union
20-30%of the working-age
population in the U.S.
and E.U. engage in some
independent work
Part-time and full-time
freelancers represent 35%
of the U.S. workforce
1/ 3 of professionals
globally say work-life
balance is getting more
difficult
ca 2017,
port, Gallup
g at a Independent Work: Choice, Necessity and the
Gig Economy, McKinsey Global Institute
Work-life Challenges Across the Generations, EY
Global Contingent Workforce Study, EY
20% of large companies globally
have a workforce comprised
of 30% or more
contingent workers
e toGig
99.com
nal
SE
S IN
LY
CEOs say the top drivers of
industry changes are the
“changing nature of work"
and "flexible work”
The Future of Jobs Report, World Economic Forum
in
sed
015
n
0
NS
Y
Freelancing In America, 2016,
UpWork/Freelancers Union
50%of U.S. jobs are
compatible with remote work,
and 80%of the workforce
says they'd like to work
remotely. Yet only 7%of
employers make flexible work
available to most employees
GlobalWorkplaceAnalytics.com
Part-time and full-time
freelancers represent 35%
of the U.S. workforce
1/ 3 of professionals
globally say work-life
balance is getting more
difficult
7,
Work-life Challenges Across the Generations, EY
INFLUENCERS

7. DECENTRALIZATION of work & organizations
“The future of work lies in more flexible
project-based positions.
... all of the infrastructure that is being built
for digital nomads,
freelancers, entrepreneurs is
totally part of the future…” **
PhoebeTickell
** “About the Future of Work –Today
Seats2meet Magazine, May 2019

8. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
COWORKING @ SEATS2MEET.COM
COWORKING IS A PERFECT ENABLERTO…..

9. (SEATS2MEET) PASSPORT

10. “How can we cultivate serendipity for ourselves and
for others so to be able to navigate uncertainty?
I believe that this will be the single most
important life skill in life and work over
the next decade.” **
Christian Busch
** “About the Future of Work –Today
Seats2meet Magazine, April 2019
COWORKING & SERENDIPITY
SERENDIPITY:
the effect by which one
accidentally stumbles upon
something truly wonderful,
especially while looking for
something entirely unrelated.

11. S2M PLATFORM DATA & RESULTS
Research* coworkers &
Serendipity S2m Passport:
-A new job
-Invited for a new project
-Started a new company:
2015 1 out of 6
2017 1 out of 4
* Erasmus University Rotterdam
Q1 2019
Passport Check-ins 32.000
P2P Matches 72.000
100 Events 400 Matches
100 Magazine Articles 1600 Matches
100 Questions 1000 Answers
(reach 35.000)
2018
Passport Check-ins 100.000
Fields of expertise 64.000
Knowledge tags 365.000
P2P Matches 225.000
Seats sold (x1000) 2017 2018
Social capital 70 80
Monetary capital 200 240

12. COWORKING ISAN ENABLER
COWORKING
is not about
the venues,
the hardware,
the software,
or the design.
COWORKING
is about
the number and quality of
serendipitous connections,
opportunities &
open collaboration.

13. Coworking asTraffic Generator.
The Hotel Lobby as a local connectivity square

14. Coworking :Traffic Generating Social Impact.
Story ofASR Bank & Insurance.
Wants to be recognized as a Sustainable & Socially Connected Insurance Company, Employer
& Investor…
Q4 2018
+1000 CHECK-INS
6400 FIELDS OF EXPERTISE
2500 NEW CONNECTIONS

15. Coworking as an Innovation Engine:
1. S2M Cow ork ing
Gate to the world and break out
of your bubble.
Coworkers
Startups
Freelancers
....
2. Connect
Organise pitch events,
to give a stage to your
visitors and to get to
know them.
+
Let your teams work
in the same environment
to start the dialoge.
3. Collaborat e 4. Grow
InnovatePick and start relevant
collaborations thatfityour
corporate goals and needs.
MVPTest
Connection
between intern employees
& coworkers
Local entrepreneurs
Innovation traject
1. S2M Cow or k ing
Gate to the world and break out
of your bubble.
Coworkers
Startups
Freelancers
....
2. Connect
Organise pitch events,
to give a stage to your
visitors and to get to
know them.
+
Let your teams work
in the same environment
to start the dialoge.
3. Collabor at e 4. Gr ow
InnovatePick and start relevant
collaborations thatfityour
corporate goals and needs.
Seat s2m eet f or innovat ions
in your business
MVPTest
Connection
between intern employees
& coworkers
Local entrepreneurs
Innovation traject
50+ NEW PROJECTS PERYEAR
Story ofAchmea-Lab55

16. Coworking as a Revenue Booster for Real Estate.
Joint venture with Seats2meet.com
2000 m2
Rent per m2: 225 Euro  ‘Basic’ rent 100 Euro
Revenue sharing with a coworking operator
‘Boosted’ rent per m2: 450 Euro

17. DATA SHARING, with permission of owner,WITH OTHER (LOCAL)
NETWORKSCREATESAN ECO-SYSTEM:
9:00 AM :
IN NEED OF
TRANSPORTATION
1:00 PM :
IN NEED OF
LUNCH
5TH VISIT:
READYTO HELP
NEWBEES
car-sharing program home take away food
program
introduction to
ambassador program
POTENTIAL
EVENT ORGANIZER
Seats2meet
Meeting & Events
BookingWizard
presentation, language
course, education platform
STARTSA GROUP:
OFFER TEAM BUILDING
TOOLS,
MATCH KNOWLEDGE,
EXPERTS & STUFF…
10.00AM :
SERENDIPITY
MATCH CO-WORKERS
COMMUNITY STIMULI
& LIFE STYLE ACTIVITIES
Seats2meet partners
for teambuilding, content & stuff
Jobs & project
opportunitiesDating
SEATS2MEET PASSPORT

18. FROM MARKETPLACES
TO AN ECOSYSTEM OF MESH NETWORKS:
AUTONOMOUS,
DECENTRALIZED,
INTERCONNECTED
&
INDIVIDUALIZED

19. *S2G FRAMEWORK
by Joe Pine, April 2017
GENIUS
SMART
DUMB
STUPID
skills become power
-ecosystem-
goes well beyond
original job
gets the job done
gets in the way
S2G FRAMEWORK* PROGRESSION OF
ECONOMICVALUE**

20. YOU LIVEWHEREYOUWORK
‘INHABITANTSARE MERE DATA PRODUCERS ANDARE
MANAGED BY ALGORITMS. PUBLIC SPACE HASGONE’.
VAN DEN HOFF, 2017
‘TALENT,TOLERANCE,TECHNOLOGY’
FLORIDA, 2002
S2G FRAMEWORK* for cities
‘A SERENDIPITIOUS MULTIDIMENSIONAL PUBLIC SPACE
WITH CULTURAL, ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
SMART CITY
DUMB CITY
CREATIVE CITY
*S2G FRAMEWORK
by Joe Pine, April 2017

21. PROGRESSION OF ECONOMICVALUE*
INTHE INTERDEPENDENT ECONOMY OF SOCIETY30
*PINE & GILLMORE
STRATEGIC HORIZONS