The document discusses strategies for integrating social media into marketing plans. It outlines how traditional marketing strategies like networking, direct marketing, and public relations can be enhanced through social media platforms like LinkedIn, Facebook, blogs, online announcements and events. A case study of a garden design company, J Peterson Garden Design, is presented, showing how establishing a social media presence on these platforms led to increased brand awareness, new clients, press opportunities and other benefits for the business.
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Integrating Social Media with your Marketing Strategy
1. Integrating Social Media
with Your Marketing Plan
Presented by Julie Gomoll
March 2, 2010
Tuesday, March 2, 2010
2. Early Stages: Lots of crap
Presented by Julie Gomoll
March 2, 2010
Tuesday, March 2, 2010
3. Early Stages: Lots of crap
Presented by Julie Gomoll
March 2, 2010
Tuesday, March 2, 2010
4. The Goal of Marketing
To obtain a competitive advantage by meeting consumer wants and needs more
effectively than competing brands
March 2, 2010
Tuesday, March 2, 2010
19. Social Media Strategies
Public appearances — training programs, speaking events with online signup, #hashtag
March 2, 2010
Tuesday, March 2, 2010
20. Primary Content
Facebook
Twitter Linkedin
Reddit
External Digg
Content Blog
FB Linkedin
Web
Google Blog
Site
Profile
FriendFeed/
Cliqset/
Comments
Google Buzz
on blogs &
forums
Viddler
Google & Lists
Video
Yahoo Vimeo
Podcasts, Social Search
Google Groups YouTube Twitter
Slideshares, Tagging
Analytics/ Flickr
Slidecasts Webinars/ hashtags
Hubspot Delicious
Streaming FB
Bit.ly Search
Klout Google Reader
Alerts
Metrics The Research
Social Media
Auto update
Ecosystem
Julie Gomoll
http://JulesSays.com
Manual Links
Social Media Ecosystem
March 2, 2010
Tuesday, March 2, 2010
21. Case Study: Print Materials
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010
22. Case Study: Print Materials
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010
23. Case Study: Website
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010
24. Case Study: Social Media
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010
25. Case Study: Social Media
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010
26. Case Study: Social Media
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010
30. • Requests for content
• Publisher attention, 60-day paid option
• Conference invitation, press pass
• Relationships with industry leaders
• Improved brand awareness
• Peer recognition
• New energy for business
• 3 new clients
• 2 returning clients
• More income
Case Study: Results
J Peterson Garden Design
March 2, 2010
Tuesday, March 2, 2010