Introducing Deep Green and our ambition. 1000s of public swimming pools have closed in the UK since 2010 (1086 to be precise). Hundreds more are under threat of rising energy costs. Our ambition is to contribute the heat captured from 300MW of High Performance Compute to 1500 pools in five years.
These are the slides from Deep Green’s inaugural event in London, UK on the 29th of February 2024.
We explained our ambition, how our technology works and why contributing free heat is vital, both for decarbonising infrastructure and for the social benefit of swimming pool availability.
Please contact us via our website if you are interested in finding our more about what we sell, how our technology works and how to host a Deep Green data centre.
if you'd like to see the video that was on slide 5, it's here.
https://youtu.be/_RkYKlhxuII
Driving Behavioral Change for Information Management through Data-Driven Gree...
It starts where you are - how to use a data centre to heat a swimming pool.
1.
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12. Swimming contributes £1.2 billion
with of social value through
improved life satisfaction.3
Swimming generated
more than £2.4 billion
of social value in 2022.2
Inactivity is associated with
one in six UK deaths,
and 12 million people in the UK
are classed as inactive.4
Swimming has helped
to reduce the symptoms of
anxiety or depression
for 1.4 million adults.5
Swimming prevents
2500 cases of dementia
each year, saving
£106m of NHS
expenditure.
Swimming helped to prevent
more than 78,500 cases of
ill health in 2022.
Since 2010, areas of greatest
deprivation (IMD 1-3) have lost
three times as many publicly
accessible pools compared
with the wealthiest
areas (IMD 8-10)1
Regular swimming has been
associated with a range of
health benefits, including improved
cardiovascular fitness,
weight management,
reduced risk of chronic diseases
and enhanced mental wellbeing.
Notes de l'éditeur
Founder of Deep Green
Business we’ve been working on and investing in for nearly 6 years
We’ve invested in a lot of different stuff over the last few years, we’ve enjoyed a lot of success
This one is my mission
Pools mean something to us in a way other
public places like libraries don’t get to…
they really are where “memories are made…”
Latchmere
Lost 100s of pools in the last decade
Potentially lose 1000s
In 10 years time
the notion of the local pool
Integral part / social fabric / we are poorer without them
Libraries, community centres, pubs, green spaces - what make life worth living…
Where we…
exercise, learn valuable life skills, compete
They are critical infrastructure
Integral part / social fabric / we are poorer without them
Libraries, community centres, pubs, green spaces - what make life worth living…
Where we…
exercise, learn valuable life skills, compete
Pools mean something to us - they are where “memories are made…”
Latchmere
Of course, most of you know by now, on a rational level
How the physics and the economics work (Don’t… please come and talk…)
All the technology we’re using is scalable, known - heat exchangers have been around for 100 years
Deep Green builds a DC somewhere in / around a local pool
In all aspects other than the heat recapture aspects - conventional data Colo / baremetal
Computers generate heat
We give that away from free
The cash freed up from the reduced costs of heating - supports the pool
That’s the “what we do”...That’s what we have at Exmouth - our 1st site…
What about the “how”?
How do you save many swimming pools….at scale
First off its important we understand context of what’s going on in the data centre industry
A Cambrian explosion in data centre demand from AI
Growth - Ask most commentators - 3x AI
3x current capacity / low hanging fruit / Shear size upcoming demand unprecedented
AI perfect - AI workloads are perfect for heating swimming pools
Generate huge amounts of heat
Always, on
Existing DC industry doesn’t really like them
Perfect symbiosis > So Love about this business > Intersection 2 abstract concepts….
One hand - 1000s of pools who are struggling to keep open - for whom free heat could be a valuable subsidy
Other you have the data centre industry - with this growing abundance of free heat
(Reiterate)
The logic becomes undeniable
Pools offer homes for these new AI workloads - effectively unlimited capacity - a huge public good, is created in the process
Amazingly, it gets even better…
But its actually even better than this - really is a match made in heaven…
Not just…Explosion in demand
Not just… that the conventional DC industry doesn’t want these workloads
Cheaper to do it this way….
It’s 20% cheaper to cool
A lot of pools sites 40% cheaper to run (mostly) off grid…
On every rational / economic measure
this is the sensible thing to do
Then you have all Social and environmental benefits…
And we use less carbon
Brownfield sites
We use no water
Social benefit - helping pools (bring in
Across the board - stats are amazing…
Billions in life satisfaction and social value
Dementia prevention and ill health
Kitty?
…
Context and the rational
This movement can’t start without you…
“It starts where you are”
You have the clients with Net0 targets
affordable, decentralised, carbon neutral compute….
With the power to make this choice
People already doing it…
Tom
Civo - met them
OCF - put their hand up for a local pool in Sheffield
Nigel at Northumbrian Water - pool in Newcastle
The Scottish government want to heat pools with their Azure workloads
Vorboss want pop sites in London
There will be a
pool close to a big client site
close to your office
maybe you or your kids, or a family member or a friend swim in a pool that’s under threat…
It starts with you, your heat, the heat your computers generate
If you’re in - then you’ll want to know where we’re headed - what’s in it for you?
Where does this movement aim?
Where does this mission land?
What is our ambition?
Every one of the pools…a Deep Green unit
Around 300MW of compute
900 pools
That seems a lot right? How do we get there? Lets break it down
Start this year - 25 pool / 5MW
We take this incredible idea, beautiful symbiosis - we normalise it
Stop thinking recycling heat is such a esoteric…200 years ago…
If everyone in this room brought us 1x 200KW brief - we’d hit that target
That isn’t controversial or hard….
By year 2, 75 pools / 20MW
Standing here next year
this small group of pioneers has started to grow
Message has spread
Companies with Net0 Targets will be starting to get on board
Word is spreading
Movement starts to take on a life of its own
Pools start to use government cash to bring power in ahead of us landing to speed up the process
If we grow this group to just 3x and you all again bring us 200kw
we’ll hit the target
By year 3, 200 pools / 60MW
Now its established, there is momentum
It’ll be like a Pistols Gig in 1979, now you can say you were here at the beginning….
Now Our solar and battery advantage kicks in
Swimming badges
By year 4, 150MW / 750 pools
Half-way there
Collectively we’re contributing millions of pounds directly to local communities
Now a mainstream idea…
Now, for most customers
DG is the only responsible choice when it comes to which DC to use
Makes no sense to use a conventional colocation faclity or DC
….and the idea Tips…
Year 5 - 1,500 / 300MW
We hit our mark
What happens then…
As anyone who has worked with me….
I’m not a big fan of celebrations or imagining the rewards of success
But for 1 moment, lets allow…
Could we reverse this trend…
perhaps even start re-opening those lost…
What does that do for us as an industry?
Climate pariah
Existential challenge of where to grow
District heating systems, heat loops
What does it do for society?
Collectively all suffer from climate anxiety at some level…
another way to participate…
Cycling to work, flying less, recycling, replaced lightbulbs
Part of a hopeful movement
From the very 1st time media…
a simple exemplar of what we could, and should do
There isn’t a loser and winner here - everyone wins…
Deep Green, becomes an exemplar / playbook
commercial interests and climate protection
Maybe in time, other people, will get enthused by what they see happening
and look to solve other challenges in our public services or within the climate emergency, in a reciprocal, creative spirit
You may only have a distant memory of your local swimming pool
None of us want public swimming pools close
It starts with you, It starts where you are
Thank you…