This document provides an overview of JLK Creative, a New York-based creative studio that helps businesses build and grow their brands through marketing materials and services. It describes JLK Creative's focus on small and mid-sized businesses, as well as larger companies, and the range of services they offer including graphic design, web development, print advertising, direct mail, email marketing, and printing. It also introduces the team and provides testimonials from satisfied clients.

1. How we create a cohesive image and message for your brand,
while developing the marketing materials needed to grow it.
WhereBRANDS
IDEASand
CREATIVITYLIVES
are
BUILT
are
BORN

2. Where It
All Started
JLK Creative is a New York print,
Web and digital media creative
studio dedicated to helping
businesses build and grow
their brand.
We collaborate with and focus on small-
to mid-size businesses that prefer to work
with a boutique studio that can support and
quickly produce all of their print and digital
marketing needs. In addition, CMOs at larger
enterprises partner with us and rely on our
team to manage continuous initiatives such
as ongoing email marketing, website
updates, event marketing, collateral
development and a multitude of important
time-sensitive projects.
The JLK Creative team can also work behind
the scenes for clients that are involved with
other marketing professionals and creative
providers to help support them. We do this
under your umbrella or through an initial
introduction to the client. Our team will
then manage all aspects of the project from
the content development all the way to the
production.
If you are in need of ongoing marketing
needs or assistance with one-off or quick
turn around projects, contact us today
to explore how we can partner with
your company.
Our Beginning
The company was founded in 2002
by Jason Kramer as a creative design
boutique strategically situated between
large advertising agencies and independent
freelancers to provide a cost effective and
quick turnaround solution for business
owners. Our top priority is knowing our
clients receive the highest level of attention
and creativity for every project. In an industry
often known for long turn around and padded
workflow processes, JLK Creative’s clients
appreciate the quick response to requests
and know they are constantly aware of
their project status through ongoing
communication.
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and

3. Our Approach
Your Style Is Our Style
Unlike many small creative studios that have a specific visual style, our team will adapt to fit the style that
best reflects the unique personality of your brand. We don’t force fit anything, add an analogy.
Brand Consistency
Your existing design and brand guidelines are used as a foundation for the creative exploration process.
This ensures your marketing communications tools are cohesive so you have the same look and feel.
Our goal is to ensure your brand “speaks with one voice” – a vital component to building a successful
company; this provides a sense of comfort, trust and professionalism to potential prospects and current
customers. Don’t worry if your brand is not established yet, that’s why we are here.
Collaboration
It’s easy to go from having a vision to making your idea a reality. As an extension of our team, we’ll
work together to ensure that the final project will be superior. Our results are more effective because
we listen to your vision and ask the necessary questions to make sure we are in line to meet and
exceed all expectations.
Using the Right Tools
• Proprietary systematic project quoting formula allows accurate quoting, avoiding overage charges
• Web-based project management software that ensures timely deliverables
• Web-based proofing system provides easy collaboration for the client’s team to communicate with our team
• Google Analytics Webmaster – allows for responsive website monitoring to increase performance and
reduce downtime
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and

4. The Right Fit
5 Reasons to Work With Us
Reason 1: The Team
Over 4 decades of combined experience brings expertise in each member’s respective craft, and
we work in harmony to provide a productive, creative and stress-free collaborative experience.
Reason 2: Quick Turn Around
We understand that your time is valuable and projects are needed quickly. Our team works closely
with clients and utilizes a series of project coordination and proof review tools to ensure that your
project is accurately completed by the deadline. (add graphic for proof HQ).
Reason 3: Accessibility
Not everyone is always on the same schedule, so we make time for our clients. We are available to
discuss a project and any questions that arise; just let us know what works for you. Our team uses
multiple Web-based project management systems to ensure we always have access to projects.
Reason 4: Strategic Relationships
Relationships are built on trust and longevity. We have both with our strategic partners who not
only have years of experience with us, but also get to know our clients. JLK’s extended team of
Printers, Social Media and SEO/SEM Strategists, Fulfillment Centers, Fabricators and others help
provide comprehensive services to fit our client’s specific needs.
Reason 5: Capabilities
We’re the in-between solution to an independent designer/ programmer and a large-scale.
A perfect fit for small businesses and Fortune 500+ companies to become their design and
marketing team or an extension of their in-house marketing department. In either role, our
model allows us to be limber and adjust to requests and be cost effective.
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and

5. Clients
(partial listing)
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and
Parker Waichman Attorneys LLP
New York • Long Island • New Jersey • Washington D.C. • Florida
Parker Waichman
New York • Long Island • New Jersey • Washington D.C. • Florida
ATTORNEYS LLP A NATIONAL LAW FIRM
Parker Waichman
New York • Long Island • New Jersey • Washington D.C. • Florida
ATTORNEYS LLP | A NATIONAL LAW FIRM
Parker Waichman Attorneys LLP
New York • Long Island • New Jersey • Washington D.C. • Florida
inc.
sdl brokerage
p r i v a t e l u x u r y v i l l a s
deluxe departures
NY Vascular
Laser Center
NY Vascular
Laser Center
Beach Club
Su
nny Atlan
tic

6. The Team
Jason Kramer
Founder Creative Director
Jason started his career in the advertising world
as a graphic designer and worked on major global
brands such as Virgin Atlantic Airways, Johnnie
Walker and Jose Cuervo, just to name a few. During
this time he saw an opportunity that small-business
owners and global brands alike could benefit from.
JLK Creative was formed in 2002 as a NYC print,
Web and digital media creative studio dedicated to
helping businesses build and grow their brand.
Jason and his team collaborate with and focus on
small- to mid-size businesses that prefer to work
with a boutique studio that can support and quickly
produce all of their print and digital marketing
needs. In addition, CMOs at larger enterprises
partner with JLK Creative and rely on the team
to manage continuous initiatives such as ongoing
email marketing, website updates, event marketing,
collateral development and a multitude of important
time-sensitive projects.
Our Graphic Designers
The JLK team has a wide range of seasoned and
talented designers who are each experts in specific
niches — from brand identity and logo design, to
collateral print materials and traditional advertising,
custom Web design and online marketing. We pair
each designer with the specific objectives and style
of each client, thus providing a unique and truly
creative collaboration.
Our Writers
We are fortunate to work with several sought after
writers. Nathan has taught and produced business
writing for over 20 years. He was born
in Idaho, raised in Alaska, has lived in Portland,
Oregon, Tokyo, Japan, Berkeley, California, and
Manhattan (his favorite borough, after Brooklyn).
Mark is a smart, experienced, collaborative copy-
writer; he is a go-to person for everything from
collateral and landing pages to video scripts and
direct mail. JLK has expanded resources to find
specific writers for any project.
Beverly Stacy
Director of Programming
Beverly has over 14 years experience in the online
industry and oversees a staff of programmers
who can handle a wide range of projects. Core
competencies lie in creating brochure or high
content-based websites with content management
systems (CMS) such as WordPress/Joomla/Drupal,
as well as e-commerce websites using
OSCommerce, Magento, http://www.prestashop.
com, ZenCart, WooCommerce and UberCart.
The team has expert coders for email marketing
campaigns using top ranked deployment apps
such as Constant Contact, Vertical Response, and
IContact, client server-based distribution. Social
media integration and app development is another
niche focused on. Of course custom development
to meet client-specific needs are available.
Digital Retouchers
Working with the tightest time frames and budgets,
our team has an impressive bag of digital tricks
that can give your marketing collateral the
competitive edge. These days it’s not enough to use
plain representational photographs. Today’s market
requires quality retouching to create promotional
images that are heroic, romantic and inspiring.
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and

7. What They
Are Saying
We would like to thank you and your team for the great
job you did in developing our website. Creatively, the
site looks terrific — it successfully communicates the
ruggedness and reliability of the NoiseBuster brand of
industrial safety earmuffs as well as their high-technology
core. Functionally, the site does a superb job of providing
visitors with everything they need to know about the
NoiseBuster product line; and, even more importantly, it
makes it easy and painless for them to buy. Thank you
also for creating the unified set of collateral materials
that support our sales efforts beyond the website itself.
We believe that we now have the professional look that
we have been seeking for our company and thank you
sincerely for your efforts in getting us there.
Irene L. – CEO, NoiseBuster
It has been an absolute pleasure working with JLK
Creative. From the outset of our working together they
have provided me with fresh ideas, creative designs and
true professionalism. Their attention to understanding
my business model and concepts has allowed for my
materials to be designed in the image that brings out
the best in what we offer. JLK has been attentive to our
needs and I truly believe has assisted in helping my
business find its market niche. We wouldn’t be where
we are without them!
Philip C. – Executive Director, Dugmah
I initially hired JLK Creative for brand identity
development. They provided several ideas, two of which
were phenomenal. Afterwards, I hired them to design my
test prep manual and again, the results were excellent.
I’ve hired JLK Creative for all my graphic work since, and
they always delivered excellent work on time and within
budget. I highly recommend them.
Elie V. – Founder, Prestige Prep
I have worked with JLK Creative on several projects over
the past year, and continue to be extremely impressed
with the quality of their work. Jason has a special knack
for working with clients who may have never worked
with a designer before, and who may be intimidated
about the process. He is a wealth of ideas and is
consistently able to deliver exactly what his
clients want for their collateral material and web
designs. I recommend him without hesitation.
Julien S. – Stylo Creative
Anyone who is looking to take their marketing
materials to the next graphic level needs to talk to Jason.
Too often a Graphic Artists simply produce design to
spec. Jason takes it to the next level. He has the unique
ability to see the “bigger picture” and offers advice and
strategies on how to get the most out of every project
that he touches. His work is exceptional, his advice
invaluable and he’s a total pleasure to work with.
Ed A. - Management Consultant, Strategist and Advisor
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and

8. Capabilities
It’s no secret that every business needs a unified brand image
and message throughout all of its marketing.
This is an essential component to growing and sustaining a business. When you have a centralized team, it makes this
challenge easier. The JLK team will create the strategy, write and design the content and deliver everything from the brochure
and e-mail marketing campaign to website presence and maintenance, including social media training so that you can focus
on what’s most important: running and building your business.
Our full suite of services includes graphic design, copy writing, programming and printing for:
In addition, our Strategic Partner’s will provide social media integration, facebook apps, video production, SEM, SEO, PPC and
ad-hoc projects that fall in between.
646.437.9827
NYC
www.jlkcreative.comBRANDS IDEAS CREATIVITYare
BUILT
are
BORN
Where LIVES
and
Brand ID
• Brand strategy
• Logo and stationery system design
• Corporate style guide
Web Development /
Maintenance
• Design and content
• Programming expertise for cross
browser compatibility and mobile
devices
• Custom CMS features using open
source models
• Mobile application development
• Solutions for business operations
productivity
• Consumer website and intranet
content management
• Monitoring and guidance
for improvements
Print Advertising
• Design and content
• Media negotiating / purchasing
• Uniformity for ad sizes
• Pre-production / digital retouching
Direct Mail Marketing
• Design and content
• List purchasing / rental
• Bulk permit rental
• Automated / manual material
inserting
• Addressing (ink jet, applied label)
• Technology recommendations
Brochures, Flyers, Sale
Sheets
• Design and content
• Cost-effective print planning
• Traditional and short-run
digital printing
Email Newsletters
• Custom email template design
• Writing and editing of content
for each campaign
• Digital “test proof” procedures
• Editorial Calendar Creation
• Scheduling and deployment
• Analysis of results
Printing / Fulfillment
• Competitive production through
our infrastructure of print shops
and mail houses
• Quick turn around using our
local network
• Specialty products for events
and outdoor advertising