Ylen toimitusjohtajan Lauri Kivisen esitys television tulevaisuudesta TAF:n Millennium-treffeillä 13.1.2016.

1. Television everywhere
Lauri Kivinen
CEO - Yle, the Finnish Broadcasting
Company

2. Changing technologies,
changing business models,
changing habits

4. simple
everyone
one technology

5. Screen size: Wall - Lap - Pocket

6. Growth of Complexity
Screen size: Wall Lap Pocket
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

7. Sports: IAAF Beijing 2015
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

8. Series: House of Cards
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

9. News: Obama in Anchorage
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

10. 1) Easy and affordable
television everywhere
2) Total offering =
Content + Publishing
Mastering complexity

11. Yle Television
Yle
TV Broadcast
Yle
Player
Our TV offering: Strategy 2015-25

12. 2017 2020 20232014
1 million
2 million
3 million
4 million
Daily total
Television
audience
Yle TV + Yle Player = Yle Television

13. Examples of our experience
in new type of viewing

14. 20 x 50 minutes
The most streamed drama series
ever in Finland
An example of innovation
in development and script writing
Hospital drama series, “Pulse”

15. Rating %
Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
First run Rerun 2. Rerun Yle Player
“Pulse” reached an average
of 18% in Ratings

16. In Total watching of “Pulse”,
Yle Player share was
exceptionally large at 17 %
Yle Player
Live
Timeshift on TV
17%
59%
24%

17. Given a chance for a preview,
the audience did use it
Average Minute Rating
Episode
Player Preview
2. season, 5 episodes at the time to Yle Player
Player Catch-up

18. Crazy
School
Animated series
10 x 8 minutes

19. Yle Player
Live
Timeshift on TV
85%
14% 1%
Most of the viewing came
from Yle Player

20. ➔ more platforms
➔ new business models
➔ engagement with audiences
= TOTAL OFFERING APPROACH
TV will not die, but go everywhere

21. TELEVISION
EVERYWHERE