Explore the exquisite world of MOEVA, a distinguished name in luxury swimwear and resort fashion. Renowned for its elegant designs and impeccable craftsmanship, MOEVA offers a sophisticated array of swimwear and resort attire that caters to the modern, fashion-forward woman. Each piece in our collection reflects a commitment to quality, style, and sustainability, blending timeless elegance with contemporary fashion trends. From glamorous one-pieces to versatile bikinis, MOEVA's range is perfect for those who seek luxury and comfort in their beachwear. Embrace the MOEVA experience, where style meets luxury in every stitch.
2. VISION & MISSION
THE BRAND
PRODUCT RANGE
STORES
GLOBAL RETAILERS
COLLABORATIONS
SOCIAL RESPONSIBILITY
EXHIBITIONS
PRESS & CELEBRITY STYLE
CONTACT
02/
03-06/
07-08/
09-10/
11-15/
16-17/
18-21/
22/
23-39/
40/
CONTENT
3. BRAND
VISION
MISSION
IDENTITY
MOEVA MOEVA.COM
The vision of Moeva is to offer
a high-level experience globally with
its minimalist and innovative designs.
The mission of Moeva is to become
the leading luxury beachwear brand in
the world with unique and timeless designs
that balance freedom and modernism.
02
4. BRAND
THE BRAND
IDENTITY
MOEVA
Moeva is an independent global, luxury swimwear
and resort wear brand founded in 2012.
By combining striking design and quality
craftsmanship, MOEVA introduced a new vision of
swimwear to the market. In 2018, with a strong
customer base, Moeva expanded its product range
to include activewear and menswear to it’s
collections in order to satisfy growing demand.
Moeva, with its impeccable quality, delivers
long-lasting, cyclical products that ensure total
contentment for their customer in each and every
design. Every detail is considered from the
fabric, lining, and closures, to the accessories.
MOEVA is the definition of timeless swimwear
with an element of surprise and freshness in its
design, whilst interpreting the latest European
fashion trends.
THE BRAND
03
5. BRAND IDENTITY
04
MOEVA THE BRAND
STORY
Moeva was founded by three inspiring women:
Damla Zirh, Yagmur Zirh, and Burcu Togay.
Damla and Yagmur were studying Business
Management & Economics at Regent’s
University, while Burcu was studying Design
at Central Saint Martin’s College of Art &
Design. The idea of MOEVA was inspired by
their need to find the right swimwear that
would make them feel beautiful, stylish, and
confident, both in and out of the water.
Eventually, they decided to build their own
brand, the foundation of which began during
their studies in London.
Moeva's name was selected during the first
stages of development. Inspired by strong
and elegant women, Burcu, Damla, and Yagmur
were in search of a name that could
personify their ideology of a woman.
“Mo” comes from a Far Eastern expression
which stands for brave and powerful, and
“Eva” symbolizes the first woman created.
These words combined not only emphasize the
courage and power of women, but also the
attitude of the brand. Burcu, with her eye
for defined strong linear lines and
geometric shapes, creates designs for women
to confidently embrace their femininity.
Damla and Yagmur, with their solid knowledge
of the fashion industry, head the
operations, managing the finances and
marketing of the brand. Each partner
balances the others' strengths and talents.
Led by these three women, MOEVA has grown
from strength to strength with the
assistance of their incredible team members
who constantly work together to evolve new
marketing strategies, product concepts, and
who all embody a great service attitude.
6. BRAND IDENTITY
MOEVA THE BRAND
[
001
]
[
002
]
DESIGN
With designs that capture the pulse of fashion and art, and a
focus on perfection in details, Moeva represents irresistible
modernity. Each Moeva design is carefully researched in terms
of construction, silhouette, and color combinations to avoid
styles being restricted to a particular year, making Moeva
swimwear timeless.
Moeva's approach is both architectural and constructional.
Accessories are the heart of the design and each accessory
is designed individually. Special linings are carefully
crafted to flatter a woman's shape. All body types and age
groups are considered, so there is always a right fit within
each collection.
05
7. BRAND IDENTITY
MOEVA THE BRAND
Moeva products are crafted with the highest quality materials and
craftsmanship. Each Moeva product is produced from high-quality
Italian fabrics, handmade by their talented production team who
work collaboratively through all stages of the creation process.
After production, each item is sent to LYCRA® laboratories to be
tested, both to ensure and to demonstrate the quality. Each Moeva
design comes with a certificate of Quality Assurance.
MATERIAL / PRODUCT PROCESS
[a] [b] [c] [d]
Apart from the fabric quality, Moeva uses the finest French and
Italian nickel-free gold-plated accessories that are non-hazardous
and environmentally friendly. The gold-plated accessories are also
non-heating, rustproof, and maintain their quality through
long-term use.
06
8. W O M EN S WIM W E A R
W O M EN B E AC H W E A R
W O M EN R E A DY TO W E A R
W O M EN ACTIV E W E A R
W O M EN B E AC H B AG S
W O M EN H AIR AC C ES S O RIES
W O M EN S U N G L A S S ES
M EN S WIM W E A R
M EN S HIRTS
K ID S S WIM W E A R
K ID S H AIR AC C ES S O RIES
U NIS E X
H ATS
S U N G L A S S ES
TO W EL S
PRODUCT
RANGE
9. BRAND IDENTITY
MOEVA WHOLESALE PRICE
MEN
S W IM W E A R 5 0-1 2 0 EU R O
R E A DY T O W E A R 10 0-1 9 0 EU R O
A C C E S O RIE S 8 0-13 0 EU R O
ACCESSORIES
B A G S
H AT S
J E W E L RY
B E A C H T O W E L S
H A IR A C C E S O RIE S
S U N G L A S S E S
H O M E
A LL A C C ES S O RIES 2 0-22 0 EU R O
WOMEN
S W IM W E A R 1 2 0-15 0 EU R O
B E A C H W E A R 1 10-2 0 0 EU R O
M O D E S T W E A R 1 2 0-215 EU R O
R E A DY T O W E A R 1 15-26 0 EU R O
A C C E S S O RIE S 2 0-22 0 EU R O
KIDS
S W IM W E A R 4 0-6 0 EU R O
B E A C H W E A R 4 0 EU R O
A C C E S O RIE S 4 0 EU R O
08
13. IDENTITY
GLOBAL RETAILERS
A U S T RI A
A Z E R B A IJA N
B A H A M A S
B A H R A IN
B E L A R U S
B E R M U D A
C A RIB B E A N
CZ EC H R E P.
EGY P T
FR A N C E
G E R M A N Y
S EC R E T R O O M
E M P O RIU M
FR EE D O M
L AV IS H C O N C EP T S TO R E
R O S E W O O D B A H A M A S
F O U R S E A S O N S B A H R A IN
FA S HIO N AV E N U E
Q MIN S K
R O S E W O O D B ER M U D A
W H E AT B O U TIQ U E A N G UIL A
F O U R S E A S O N S P R A G U E
B E Y M E N C A IR O
EG O
F O U R S E A S O N S S H A R M E L S H EIK H
S A L’S B O U TIQ U E
BIG B O S S M EG E V E
C A RIO C A
C H AT E A U S A IN T M A RTIN
C H RIS TIE
H OT E L D U C A P E D E N R O C
E N A M O R A
G R E EC E
IS R A E L
ITA LY
J O R D A N
G R U P P O PA G O NI
LUIS A W O R L D
S A NI R E S O RT
A G AT
IN S T Y LE
R OYA B R A N D S
G R A N D H OT E L D E S B A IN S
IL D U O M O
YO OX
R U N W AY
BRAND
MOEVA
12
14. IDENTITY
GLOBAL RETAILERS
J O R D A N
K A Z A K IS TA N
M A L DI V E S
M A LTA
M E X IC O
Q ATA R
R U S SI A
R U N W AY
S A U VA G E
VO G U E D E M A RIN E
B A N YA N T R EE M A L DI V E S
F O U R S E A S O N S M A L DI V E S
O N E A N D O N LY M A L DI V E S
T H E N A U TILU S M A L DI V E S
S A RTO M A LTA
F O U R S E A S O N S P U N TA MITA
M O N TA G E LO S C A B O S
R O S E W O O D M AYA KO B A
51 E A S T
H A R V E Y NIC H O L S D O H A
S A L A M S TO R E S
S T Y LE D E V IE
AV E N U E V IP
B U T T ER F LY
D E L M A R
E MILIE M U S EE
FE M M E E TOILE
IM A G E S T U DIO
L ATIN A BIK INI
R U S SI A
S A U DI A R A BI A
S E YC H E L L E S
S PA IN
LE N C O M
LU K S E
P O DIU M
S O B L A Z N A S T
S W EE TS B U TIK
WIL D O R C HID
M AYO H B E A C H W E A R
F O U R S E A S O N S S E YC H E L LE S
B U R D E LIER IBIZ A
BRAND
MOEVA
13
15. T H AIL A N D
T U R K E Y
T U R K E Y
UA E
E X HIBIT C O
F O U R S E A S O N S B A N G KO K
IN FINIT Y & C O.
B E A C H B O U TIQ U E
B E Y M E N IS TIN Y EPA R K
B E Y M E N C LU B RI XO S
BIB LO S R E S O RT A L A Ç TI
B R A N D R O O M
GIZI A
H OT E L R A FF LE S IS TA N B U L
LE B ED E S T E N
LUJO H OT E L
M A Ç A K IZI
M E T T H OT E L & B E A C H
R A R E FIN D S
R D C LU P
S 9
SI X S E N S E S K A P L A N K AYA
SI X S E N S E S KO C ATA Ş M A N SIO N S
TITA NIC D E LU X E B O D R U M
YA Z Z C O L LEC TI V E
B LO O MIN G D A LE S
B O U TIQ U E N O M A D S
B U RJ A L A R A B
UA E
U K
U K R AIN E
G A LERIE S L A FAY E T T E
H A M A C
S A U C E
FE N WIC K
C U LT FA S HIO N G R O U P
D O MIN O G R O U P
H E LE N M A R LE N
M O N E T
O S T RI V
S A N A H U N T
SY M B O L
IDENTITY
GLOBAL RETAILERS
BRAND
MOEVA
14
16. U S A C A LIFO R NIA B E AC H
E AU S PA
FO U N D ED 1 91 2
GILT
N AU G HT Y GIR L
N EIM A N M A R C U S
PER M A N EN T VAC ATIO N
U S A S H O P R O G U E
S H O P VA N D E VO RT
S WIM W E A R W O R LD
U N D ER TH E B OA R D W A LK
W ATER LILIES
W H E AT B O U TIQ U E N A N T U C K ET
15
IDENTITY
GLOBAL RETAILERS
BRAND
MOEVA
17. BRAND IDENTITY
MOEVA COLLABORATIONS
The name Moeva is spreading even further through its brand
collaborations with various award-winning, industry-leading
beauty and cosmetic brands.Our brand collaborations have
made themselves known through campaign shoots, events,
limited edition products offered to customers, and services
specifically provided for customers.
Moeva has collaborated with brands such as Jo Malone,
Lancaster
, L
’Occitane, Balmain Paris Hair Couture, Estee
Lauder
, La Mer
, Shiseido, Nars, Caudalie, Sephora, Nuxe, and
Fiji Water
.
BRAND COLLABORATIONS
16
18. BRAND IDENTITY
MOEVA COLLABORATIONS
Moeva continues to extend its reach through strategic design
collaborations with multiple brands like Roman, Sacred
Geometry, In-Formal, and Specktre.These design
collaborations have not only resulted in the creation of
limited edition products for our discerning customers, but
have also facilitated the provision of unique experience.
Through these alliances, Moeva is consistently enhancing its
global appeal, while simultaneously enriching the customer
experience with exclusive offerings.
DESIGN COLLABORATIONS
17
19. BRAND IDENTITY
MOEVA RESPONSIBILITY
MOEVA supports a future with equality where all women are
empowered with the same opportunities and rights, feeling
beautiful in all shapes and sizes.
Working towards this goal, MOEVA collaborated with chari-
ties; Breast Cancer Care, Equality Now, and the industry
leader Amoena® for implementing breast forms into some of
their classic designs.
In 2016, Creative Director Burcu Tanman created their first
mastectomy swimsuit, both designer-made and functional for
women who have undergone a mastectomy. Committed to the
pursuit of a sustainable future, MOEVA is dedicated to be a
more responsible and environmentally conscious company.
MOEVA collaborates with companies that prioritize recycle
materials, renewable energy, water-saving, and eco-friendly
development.
SOCIAL RESPONSIBILITY
18
20. BRAND IDENTITY
MOEVA RESPONSIBILITY
Every Moeva product is handmade from high-quality Italian
fabrics at all stages of the creation process. Known for
their detailed design research, specially developed
production techniques, and the use of the highest quality
materials, Moeva swimsuits are recognized for their
silhouettes that suit every body type. With this approach,
the brand has quickly achieved great success worldwide and
also has a strong social responsibility mission.
Currently, 98% of Moeva's workforce is female, and the
brand aims to make a difference with their strong
identities and social responsibility missions, while
supporting a future where all women are empowered and
equality prevails. In pursuit of a sustainable future,
Moeva is committed to becoming a more responsible and
environmentally conscious company.
SOCIAL RESPONSIBILITY
19
21. BRAND IDENTITY
MOEVA RESPONSIBILITY
Waste is a problem, and it has been for a long
time, ending up in landfills. We continuously try
to reduce and eliminate our waste responsibly.
All kinds of waste are separated and sent to
certified third-party companies for recycling and
decomposition.
We try to raise awareness about about a garment’s
end life and to educate our customers on how to
recycle their products properly. We started a
Take-Back program for our customers which enable
them to send their MOEVA pieces they don’t use
anymore and we recycle it for them.
We take responsibility and consider ethical and
environmental impacts of our transportation
operations. We use Shopify Planet to offset the
carbon footprint of each order
.
REDUCING OUR IMPACT
We commit to our duty to reduce greenhouse gas
emissions and continuously try to minimize our
carbon footprint. MOEVA garments are locally
made, we try to use transportation methods that
will generate less emissions. We also collaborate
with suppliers that share our values and goals.
We use Shopify Planet to offset the carbon
footprint of each order
.
We regularly calculate, track and monitor our
water footprint and try to minimize our water
usage. As the textile industry is one of the
industries that use water the most, we
collaborate with suppliers and manufacturers that
have policies in place to control and reduce
their water consumption. We took little steps in
reducing our energy consumption and have plans to
use renewable energy sources in the close future.
OUR RESPONSIBLE SUPPLY CHAIN
20
22. BRAND IDENTITY
RESPOMSIBILITY
MOEVA works with companies that prioritize environmentally friendly
development, supporting the use of recycled materials and renewable
energy, and promoting water conservation.
MOEVA is committed to reducing greenhouse gas emissions worldwide
and fulfilling the obligation to shrink the carbon footprint. MOEVA
products are domestically produced and methods that produce less
greenhouse gas for transportation are used. Thanks to Shopify Planet,
customers neutralize the carbon footprint of their purchases in
online orders.
We are against animal testing.
As a brand, we aim to minimize our environmental impact on the world
by taking sustainable steps, using FSC approved and recycled
materials. Our packaging is made from FSC approved paper and reflects
our mission of sustainability. Our suppliers monitor and reduce
waste, water
, energy, and chemical usage in the production process.
SUSTAINABILITY
21
23. BRAND IDENTITY
MOEVA EXHIBITIONS
MOEVA showcases at the most prestigious swimwear fairs every
season. These fairs include Splash Paris and Unique by Mode
City in Paris, Miami Swimshow, Cabana and Swim Collective in
the USA.
MOEVA has been selected for the TOP 30 brands for the Mode
City Brand List, and has been published in their bulletin.
EXHIBITONS
22
24. PRESS
CELEBRITY STYLE
MOEVA has been featured in and on the covers of
numerous international magazines such as Vogue
USA, V Magazine USA, Cosmopolitan USA,Women’s
Health UK Esquire Mexico, Schön Germany,Harper's
Bazaar Netherlands, and many more.
MOEVA has been worn by global celebrities such as
Gigi Hadid
Bella Hadid
Jennifer Lopez
Kim Kardashian
Miley Cyrus
Rosie Hungtington Whitely
Elsa Hosk
Rita Ora
Miranda Kerr
Cameron Diaz
Olivia Munn
Iggy Azalea
Nicole Scherzinger
Charlotte Mckinney
Kelly Rohrbach
Chanel Iman
Shay Mitchell
Chiara Ferragni
PRESS &
CELEBRITY STYLE
38. V IK Y R A D E R
@vikyandthekid
N EGIN MIR S A L E HI
@negin_mirsalehi
J U LI A M AT EIN
@juliamatein
37
IDENTITY
BLOGGER COLLABORATIONS
BRAND
MOEVA
39. S A R A JA R O B E R TA E L EZ
@sarajaelez
VA L E N TIN A M A RZU L L O
@valentinamarzullo
38
IDENTITY
BLOGGER COLLABORATIONS
BRAND
MOEVA
N ATA LIE LIM S U A R EZ
@natalieoffduty
40. L U A N A B A R R O N
@luanabarron
C L A IR E R O S E
@clairerose
39
IDENTITY
BLOGGER COLLABORATIONS
BRAND
MOEVA
G UILI A G A U DIN O
@guiliagaudino
41. K E L S E Y M E R RIT T
@kelseymerritt
A N N A B E L L E FL E U R
@annabellefleur
A N N A A N D R E S
@ann.andres
40
IDENTITY
BLOGGER COLLABORATIONS
BRAND
MOEVA
42. 41
IDENTITY
BLOGGER COLLABORATIONS
BRAND
MOEVA
E LIS A TAV ITI
@elisataviti
MIC H E L L E S A L A S
@michellesalasb
B E L E N H O S TA L ET
@belenhostalet
K RIS TIN A B A Z A N
@kristinabazan
M A RI A C H E R VOT K IN A
@mariecher
JE N C EB A L L O S
@endlesslyloveclub
43. CO-FOUNDER
PR DEPARTMENT
FOR ALL OTHER INQUIRIES
WHOLESALE DEPARTMENT FINANCE DEPARTMENT
DAMLA ZIRH
damla@moeva.com
pr@moeva.com
info@moeva.com
WEBSITE moeva.com INSTAGRAM @moeva_london PINTEREST moevalondon
FACEBOOK @MoevaLondon
sales@moeva.com finance@moeva.com
MOEVA STORE MARKETING DEPARTMENT HR DEPARTMENT
moevastore@moeva.com marketingteam@moeva.com hr@moeva.com
CO-FOUNDER
YAGMUR ZIRH
yagmur@moeva.com
CO-FOUNDER / CREATIVE DIRECTOR
BURCU TOGAY TANMAN
burcu@moeva.com
CONTACT
