This document provides an overview of small business marketing basics. It recommends developing a marketing plan by taking stock of strengths and weaknesses, opportunities, and threats. The plan should set goals, check competitors, and target the ideal audience. The document also discusses understanding what is being sold, the difference between marketing and branding, and action items for crafting a message and using various marketing channels like websites, social media, email marketing and events. The overall purpose is to help small businesses develop an effective marketing strategy.