As we step into 2024, it’s crucial to stay ahead of the curve and anticipate the trends shaping the future. For those wanting to equip themselves for the year ahead, our Trends of 2024 infographic has 8 research-backed trends that will impact businesses and organisations in 2024.

1. Real
environment
Just like the “real economy”, the
real environment denotes
environmental commitments and
practices that move beyond
buzzwords and abstractions to
engage everyday citizens in
tangible ways, on issues that
affect their day to day.
NET ZERO
ESG
CARBON
NEUTRAL
Community
redefined
As more of our lives are lived
online, people are finding new
ways to meet the timeless need for
human connection.
Micro-communities are emerging
digitally and physically as a way
for people to find genuine
connection.
Small
business
nation
With trust in large corporates at a
lower ebb, and a rising generation
with entrepreneurial ambition,
Australia – which has always been
a small business nation – is seeing
a resurgence of local start-up
activity amidst headwinds of
regulatory burdens and
globalisation.
SUPPORTING SMALL BUSINESS
WHO ARE YOU MORE LIKELY TO PURCHASE
GOODS AND SERVICES FROM?
72%
28%
SMALL
BUSINESS
LARGE
ORGANISATION
BENEFITS
CHALLENGES
The growth
reckoning
A collective re-evaluation of
societal values and economic
priorities, addressing the benefits
and challenges of population
growth.
POPULATION GROWTH
Consumer
demand
Economic
growth
Innovation
Diversity/cultural
enrichment
Skills in
demand
Lowering age
profile
Social
cohesion
Rental
shortage
Per capita GDP
decreasing
Housing
inaffordability
Infrastructure
bottlenecks
Traffic
congestion
Superiofficey
The perceived superiority and
reported productivity of physical
presence in the office,
emphasising the value of the
workplace amid the complexities
of hybrid work and remote setups.
COLLEAGUES
WHAT WE THOUGHT
WE WOULD MISS
WHAT WE
ACTUALLY MISS
LEARNING
OPPORTUNITIES
STRUCTURED
DAY
POST-
VIDEO-CONF
MEETINGS
VISIBILITY CULTURE
RECOGNITION
COLLEAGUES
THE GATHERED WORKFORCE
AI
acceleration
The integration of AI is becoming
an indispensable part of life. While
creating opportunities, there are
concerns about lack of regulation,
privacy and human displacement.
TOP CONCERNS ABOUT AI
Lack of
regulation
Privacy
Loss of skills from
overreliance
Replacing jobs
Speed of growth
and negative
potential
Erosion of
community
Grandparent
economy
The significant impact of Baby
Boomers on the economic
landscape, showcasing their
pivotal role in wealth transfers as
they actively contribute to and
shape the financial dynamics of
this era.
THE BANK OF NAN AND POP
17%
FOR
EDUCATION
8.5x
MORE THAN
BABY BOOMERS
6x
MORE THAN
BABY BOOMERS
12%
FOR BUYING
A HOME
% OF GEN Z THAT HAVE RECEIVED FINANCIAL
SUPPORT FROM THEIR GRANDPARENTS
Alpha impact
Generation Alpha's shift from
household influencers to
technological trendsetters,
wielding substantial economic
power, as they gain increasing
autonomy and influence over
household spend.
MOST MATERIALLY
ENDOWED
MOST TECH
SUPPLIED
LONGEST
LIFE EXPECTANCY
GENERATION ALPHA
AGED 0-14
MOST FORMALLY
EDUCATED
MOST GLOBALLY
CONNECTED
LARGEST
GENERATION
EVER
TRENDS OF THE YEAR
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