The One with the Panel: Join this discussion for illuminating insights into data utilization, AI’s impact on ad effectiveness, and innovative approaches to tracking consumer behavior beyond cookies. Our panel features client strategy experts from Tinuiti, the multichannel data platform, Rockerbox, the global software leader in digital insights and research, Cint, and the digital tracking and consumer insights platform, YouGov Signal. Don’t miss this opportunity to gain a deeper understanding of brand measurement’s challenges, and opportunities now and in the future.

1. Measuring Brand
Equity
Navigating Video's New Terrain

2. Today’s Agenda
Session 1
10am PT | 1pm ET
State of the Union: The Past, Present & Future of Digital Media
Session 2
10:35am PT | 1:35pm ET
Navigating the Cookieless Era: Maximizing 1P Data in Streaming
Session 3
11:10am PT | 2:10pm ET
Measuring Brand Equity: Navigating Video's New Terrain
Session 4
11:45am PT | 2:45pm ET
The Power of Podcast: Driving Full-Funnel Growth
Session 5
12:20pm PT | 3:20pm ET
Media Buying in an Election Year: Strategies, Insights, and Trends

3. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to our
teams after!
Katherine Bishop
Marketing Webinars Specialist

4. DIGITAL-FORWARD BRANDS.
FUELING FULL-FUNNEL OUTCOMES FOR THE WORLD’S MOST

5. Our Speakers
HARRY BROWNE
VP, Client Strategy &
Analytics
HANAH CHOI
VP, Client Strategy
& Analytics
KELSEY KEARNS
Head of Customer
Success
LAURA MANNING
SVP of
Measurement
ALIE CIRGENSKI
Managing
Director

6. What are you watching on
streaming platforms at the
moment?
● One Day
● The Gentlemen
● The Regime
● Avatar: The Last Airbender
● Other - list in the chat!

7. Brand Measurement
Integration is key: Don't treat brand and performance dollars
as separate entities anymore; integrate them towards a
unified goal, ensuring every dollar contributes to the bottom
line.
Highlight the trend among media companies and publishers
towards building closed ecosystems, recognizing the value
of their user data and limiting external access.
Emphasize the shift towards connecting endpoint purchases
with exposure data, leveraging closed-loop systems for
comprehensive insights.

8. Cookie Depreciation and AI
Advocate for embracing measurement methodologies
not reliant on cookies, such as first-party solutions,
MMM, and innovative approaches like post-purchase
surveys.
Warn against over-reliance on walled gardens for
attribution due to limited reach, transparency, and
comparability across platforms.
Highlight the emergence of alternative methods like
zero-party data and AI-driven synthetic panels to track
browser behavior and gather insights, emphasizing the
importance of staying open to new technologies.

9. Anticipated Changes
Highlight the increasing migration of live events,
especially sports, to streaming platforms due to
declining viewership on traditional networks and
the allure of content for drawing audiences.
Emphasize the significant demand for Connected
TV (CTV) ad units, driven by the move to
streaming platforms, leading to opportunities for
new ad formats and programming.
Stress the importance of data sharing and
cross-platform measurement for unbiased
insights in this evolving landscape.

10. Measurement Technology
Acknowledge the need for improved solutions to
compare performance across channels, with MMMs
offering partial solutions but lacking granular data.
Emphasize the value of real-time data analytics in
optimizing media strategies, particularly in
programmatic media, and advocate for the
development of new processes and workflows to
capitalize on these insights.

11. Qualities of Advertisers Excelling in
Brand Measurement
They have a clear roadmap outlining when and how they
expect to see results. This roadmap guides their actions
and ensures alignment with long-term brand goals.
They excel at connecting brand-building activities to
lower-funnel outcomes. By understanding the
relationship between brand metrics and lower-funnel
activity, they optimize their strategies for maximum
impact.

12. Key
Takeaways
1. Employ diversified measurement methods.
Overcome individual approach limitations for
accurate and actionable marketing
performance insights.
2. Integrate end-point purchase behavior with
exposure data for deeper consumer journey
insights. Leverage owned or licensed
behavioral data for comprehensive
understanding.
3. Expect live events, especially sports, to
increasingly move to streaming platforms. This
shift offers a prime opportunity for CTV
inventory growth and introduces new ad unit
demand.

13. Schedule Your
Consultation
with a Streaming
Measurement Expert

14. Q&A
HARRY BROWNE
VP, Client Strategy &
Analytics
HANAH CHOI
VP, Client Strategy
& Analytics
KELSEY KEARNS
Head of Customer
Success
LAURA MANNING
SVP of
Measurement
ALIE CIRGENSKI
Managing
Director

15. 15
Click the link in your
browser
➜
2024
Streaming+
Guide

16. Today’s Agenda
Session 1
10am PT | 1pm ET
State of the Union: The Past, Present & Future of Digital Media
Session 2
10:35am PT | 1:35pm ET
Navigating the Cookieless Era: Maximizing 1P Data in Streaming
Session 3
11:10am PT | 2:10pm ET
Measuring Brand Equity: Navigating Video's New Terrain
Session 4
11:45am PT | 2:45pm ET
The Power of Podcast: Driving Full-Funnel Growth
Session 5
12:20pm PT | 3:20pm ET
Media Buying in an Election Year: Strategies, Insights, and Trends

17. Be Right
Back!