How media influenced to empower thousands of a sectors is the main agenda of this presentation. This presentations represent the sectors covered like media in empowerment of women, media in empowerment of black people, media in empowerment of social movement, media in empowerment of youth, media in empowerment of political participation, media in empowerment of disable people, media in empowerment of economy, media in empowerment of ethnic minorities with examples.

1. Welcome to our Presentation

2. Topic:
Media and Empowerment

3. GROUP: J
Group Members:
Mst. Asmaul Husna (211619)
Shanto Sheikh (211631)
Fatematuj Johra Jesia (211639)
Razia Sultana Ratna (211648)
Gour Munda ( 211650)

4. Outline
1. Introduction
2. Meaning of Mass media and Empowerment
3. Relationship Between media and Empowerment
4. Importance of Media for Empowerment
5. Impact (positive+ Negative) of media on Empowerment
6. Role of Media in Empowerment
7. Conclusion

5. Media plays a pivotal role in empowering individuals and
communities by providing access to information, fostering civic
engagement, and amplifying diverse voices. Through various platforms
like television, radio, print, and digital media, people can express
themselves, challenge societal norms, and advocate for change.
Empowerment through media occurs when marginalized groups gain
representation, when critical issues are brought to light, and when
individuals are equipped with knowledge to make informed decisions.
Additionally, social media platforms offer unprecedented opportunities
for grassroots movements and citizen journalism, further democratizing
the flow of information. Ultimately, media empowerment is essential
for fostering inclusivity, democracy, and social progress.
Introduction

6. Meaning of Media and Empowerment
Media- Media refers to various means of communication, such as newspapers,
television, radio, and the internet, that reach and influence people widely. It
encompasses channels through which information, news, entertainment, and
advertising are conveyed to the public. Media plays a significant role in shaping
public opinion, disseminating information, and facilitating communication in
society.
Empowerment-Empowerment is the process of enabling individuals or groups to
gain control over their lives, make choices, and achieve their goals. It involves
providing access to resources, opportunities, and support systems that enable people
to realize their full potential and participate actively in society.

7. The relationship between media and empowerment is
multi-facete.
The relationship between media and empowerment is
complex and multi-faceted. On one hand, media can be a
powerful tool for empowerment by providing individuals
with information, resources, and platforms to express
themselves, advocate for their rights, and challenge
oppressive norms and structures. Media can amplify
marginalized voices, raise awareness about social issues,
and mobilize communities for change.
The relationship between media and empowerment

8. However, the relationship between media and empowerment can also be
problematic. Media representation can perpetuate stereotypes, marginalize certain
groups, and reinforce existing power dynamics. Additionally, access to media and
the ability to participate in media production and consumption are not evenly
distributed, which can exacerbate existing inequalities.
Overall, while media has the potential to empower individuals and communities,
it is essential to critically examine media content, structures, and processes to
ensure that it fosters empowerment rather than perpetuating inequality and
marginalization.

9. Importance of Media on Empowerment
The media plays a crucial role in empowering individuals and
communities by providing information, fostering dialogue, and
amplifying voices.
For example, investigative journalism exposes corruption,
holding authorities accountable and empowering citizens to
demand transparency and change. Additionally, social media
platforms empower marginalized groups by providing a
platform to share their stories and advocate for their rights,
leading to social movements and policy changes.

10. How media has Impacted Positively on Empowerment
Media has positively impacted empowerment in various ways:
1. Awareness and Education: Media platforms
disseminate information about rights,
opportunities, and resources, empowering
individuals with knowledge to make informed
decisions. Social media has significantly impacted
awareness and education by providing platforms for
sharing information, raising awareness about
important issues, and facilitating educational
opportunities.
For example, campaigns on platforms like Twitter
and Instagram have raised awareness about mental
health issues, promoting understanding and
destigmatization. Additionally, educational content
shared on platforms like YouTube and TikTok has

11. 2. Representation:
Media representation of diverse voices and
narratives can challenge stereotypes and
empower marginalized groups by providing
them with visibility and validation. Media
has played a significant role in shaping
representation by portraying certain groups,
identities, and perspectives.
Recently launched Jaya web series where
women are verbally abused and she punishes
her husband. A woman can achieve her
empowerment through such websites

12. 3.Advocacy and Mobilization: Media facilitates
advocacy efforts by raising awareness about social
issues, mobilizing communities, and amplifying voices
for change. Media has significantly impacted advocacy
and mobilization by providing platforms for raising
awareness, amplifying voices, and mobilizing support
for various causes.
Through traditional media channels like newspapers,
television, and radio, as well as digital platforms such as
social media and online news outlets, advocacy groups
and individuals can reach wide audiences with their
messages and calls to action. Social media, in particular,
has democratized advocacy by allowing grassroots
movements to organize, share information, and
coordinate actions quickly and at relatively low cost.

13. 4.Civic Engagement:
Through media, individuals can participate in civic discourse,
express their opinions, and engage in activism, fostering a
sense of empowerment and agency. Media has significantly
impacted civic engagement by providing platforms for
information dissemination, facilitating public discourse, and
mobilizing citizens for various causes.
For example, social media platforms like Twitter and
Facebook have played a crucial role in organizing movements
such as the Arab Spring and the Black Lives Matter
movement, allowing individuals to share information,
coordinate protests, and amplify their voices on social and
political issues. Traditional media outlets like newspapers and
television also play a role in shaping public opinion and
promoting civic engagement through investigative journalism,
public forums, and coverage of political events.

14. 5. Inspiration and Role Models: Media portrays
inspirational stories and role models, motivating individuals
to aspire for greater achievements and overcome obstacles.
The media has significantly impacted inspiration and role
models by amplifying their visibility and influence.
For example, figures like Malala Yousafzai have become
global symbols of courage and activism due to media
coverage, inspiring countless individuals worldwide to stand
up for their rights and pursue education despite adversity.
Similarly, platforms like social media have democratized
access to role models, allowing individuals to connect with
and draw inspiration from a diverse range of voices and
experiences. However, the media's portrayal can also shape
societal perceptions of who is worthy of admiration,
sometimes perpetuating narrow stereotypes and ideals.

15. 6. Access to Information and Resources:
Media provides access to resources such as job opportunities, health
information, and educational materials, enabling individuals to improve their
circumstances and capabilities. Media has significantly impacted access to
information and resources by democratizing knowledge dissemination.
For example, the internet and social media platforms have made it easier for
people to access news, educational materials, and resources from anywhere
in the world. Additionally, platforms like YouTube have provided tutorials
and instructional videos on various topics, empowering individuals to learn
new skills and access information that was previously restricted to certain
groups or institutions. However, it's important to note that the spread of
misinformation and the digital divide are also challenges associated with
media impact on access to information.
Overall, media plays a crucial role in empowering individuals by informing,
inspiring, and mobilizing them to actively participate in shaping their lives
and communities.

16. Negative Impact of Media on Empowerment
The media can have several negative impacts on
empowerment in Bangladesh, particularly for
marginalized groups and women. Some aspects include
here:
Political power: Political actors may use their power to
spread disinformation, propaganda, and biased
narratives through state-controlled or influenced media,
undermining the public's ability to access accurate
information and make informed decisions.

17. Concentration of ownership: Media ownership in
Bangladesh is concentrated in the hands of a few
individuals or corporations, which can limit the
diversity of perspectives and narratives presented,
potentially hindering empowerment efforts.
Censorship and restrictions: Bangladesh has
faced challenges with media freedom and
censorship, which can limit the ability of the
media to serve as a platform for empowerment
and open discussions on sensitive issues.

18. Error Information Share: When media
outlets share inaccurate or misleading
information, it undermines public trust in
journalism and the media as a whole. This
can have ripple effects, making it harder for
people to discern truth from fiction.
Safety concerns: Journalists and media
professionals, particularly those covering conflict
zones, investigative stories, or sensitive topics, may
face physical threats, harassment, or violence, which
can significantly impact their ability to work freely
and safely.

19. Promotion of cultural norms:
Certain cultural norms and practices
that limit women's empowerment,
such as child marriage, dowry
practices, and restrictions on
mobility, are sometimes portrayed
or reinforced by the media, even if
unintentionally.
Objectification and body image issues: The media,
particularly advertising and entertainment industries, often
objectify women and promote unrealistic body standards.
This can contribute to body image issues, low self-esteem,
and a sense of disempowerment among individuals who do
not conform to these unrealistic standards.

20. Role of Media in Empowerment
 Media in Empowerment of Social Movement:
• Media serves as a vital tool for empowering social movements,
amplifying voices, mobilizing support, and driving social
change.
• Amplifying Voices: Media serves as a powerful platform for
amplifying the voices and messages of social movements,
providing visibility and reach to marginalized communities.
• Mobilizing Support: Media coverage mobilizes public
opinion and support for social causes, galvanizing solidarity
and activism both locally and globally.
• Digital media and online platforms enable grassroots
organizing, online activism, and global solidarity, empowering
movements to reach wider audiences.
Examples of some social movement through media: #Me
Too, Climate Strikes, BBC Uthon in 1971 etc.

21. Media in Empowerment of Education
Media serves as a catalyst for empowering education by democratizing access to
information, fostering learning opportunities, and promoting inclusive learning
environments.
Examples:
Online Learning Platforms: Websites like Khan Academy, to enhance
knowledge and skills in various subjects.
Educational YouTube Channels: Channels like TED-Ed, CrashCourse, and
National Geographic provide engaging educational videos on diverse topics,
making learning more accessible and enjoyable for students of all ages.
Documentaries and Educational TV Shows: Networks like PBS, BBC, and
Discovery Channel produce educational documentaries and TV shows that
educate viewers about science, history, nature, and culture, sparking
curiosity and promoting lifelong learning. During the COVID-19 pandemic,
both BTV and Sangsad Television broadcast live educational lessons for
primary and secondary level students.

22. Media in Empowerment of Black People
Media serves as a powerful tool for empowering Black individuals and communities
by amplifying their voices, promoting representation, and advocating for social
justice.
Examples:
Black-Owned Media Outlets: Platforms like Essence, The Root, and BET (Black
Entertainment Television) provide spaces for Black voices to be heard, stories to be
shared, and issues affecting the Black community to be addressed.
Social Media Movements: Hashtags such as #BlackLivesMatter and #SayHerName
have gained traction on social media platforms, mobilizing support for racial
equality, police reform, and justice for victims of racial violence.
Black-Centric Films and TV Shows: Productions like "Black Panther," "Insecure,"
and "Dear White People" celebrate Black culture, experiences, and identities,
challenging stereotypes and promoting positive representation.
These examples illustrate how media platforms empower Black people by providing
spaces for representation, advocacy, and community-building, ultimately
contributing to greater visibility, equality, and empowerment.

23. Media in Empowerment of Women
• Media representation of women in diverse roles and professions helps
challenge traditional gender stereotypes and promotes positive role
models for women and girls. When women see themselves
represented in leadership positions, successful careers, and diverse
roles in media, it can inspire them to pursue their aspirations and
break barriers.
• Media platforms raise awareness about women's rights issues,
including gender-based violence, workplace discrimination, and
unequal access to education and healthcare. Through news coverage,
documentaries, and investigative journalism, media sheds light on
these issues, mobilizes public support, and advocates for policy
changes to advance gender equality.
• Media provides access to information, resources, and educational
content that empower women to make informed decisions about their
lives, health, and well-being. Social media plays a vital role here.
TV
Add.

24. Examples:
TV programs in Bangladesh focus on women's issues,
empowerment, and rights. For instance, shows like "Amar
Ami“.
This programs inspire and empower women by providing role
models and raising awareness about gender equality.
Magazines and online platforms in Bangladesh, such as
Anannya, Women's World, and Women Chapter, provide
spaces for women to share their stories, discuss issues
affecting them, and access resources for empowerment.
Radio Programs: "Nari Jibon“.
Documentary Films: "Threads," and ‘Gunjan Saxsena’.
Social Media Movements: #TimesUp, #HeForShe,
#womenRights. Role modes for women, we can see on
media which inspire all women to be
empowered.

25. Media in Empowerment of Disable people
Media platforms, including social media, are used
to raise awareness about disability rights and
advocate for policy changes. Campaigns like
#CripTheVote and #AccessIsLove aim to mobilize
disabled individuals and allies to fight for equal
rights, accessibility, and representation.
News outlets cover stories related to disability
rights, accessibility, and discrimination, shining a
spotlight on important issues facing the disabled
community. Journalists like Alice Wong (founder
of the Disability Visibility Project) and Sinead
Burke (disability advocate and journalist) report
on disability-related topics, challenging ableism
and promoting inclusivity in media coverage.

26. Facilitating Trade: Media platforms can connect businesses with
potential customers and partners, both locally and globally,
expanding markets.
Encouraging Public Participation: Media can spark discussions
on economic policies and reforms, fostering a sense of ownership
and buy-in from the public.
Monitoring Policies: A free media can hold governments and
institutions accountable for their economic decisions, promoting
good governance.
Exposing Corruption: Media investigations can uncover
corruption that hinders economic progress, allowing for corrective
measures.

27. Rural people: Spreading Awareness: Media can raise awareness about
important issues like healthcare, education, government schemes, and social
rights. This knowledge can help people make informed decisions and advocate
for themselves.
Sharing Knowledge: New agricultural techniques, successful business models
from other villages, and educational programs can all be broadcast through
media, helping bridge the gap between rural and urban knowledge.
Giving Voice to Rural Communities: Media can be a platform for rural
communities to share their stories, concerns, and ideas with a wider audience.
This can help them gain recognition and influence policy decisions.
Promoting Social Change: Media can challenge negative stereotypes and
promote social change by showcasing successful examples of rural
development and women's empowerment.

28. Ethnic community: Ethnic media plays a crucial role in empowering
ethnic communities in several ways:
Representation: Ethnic media outlets act as a mirror reflecting the
experiences, cultures, and perspectives of the communities they serve.
This counters the underrepresentation or misrepresentation often seen in
mainstream media.
Information Access: Ethnic media provides news and information tailored
to the specific needs and interests of the community. This can range from
local events and cultural celebrations to critical reporting on issues
relevant to the community, such as immigration policies or
discrimination.
Voice and Platform: Ethnic media outlets give a platform to community
members to share their stories, concerns, and perspectives. This
empowers individuals and fosters a sense of community identity.

29. Youth: Media can be a powerful tool for youth empowerment in a number of ways:
Voice and Amplification: Social media platforms and online spaces allow young
people to connect with others who share their interests, regardless of location. This
can amplify their voices on issues they care about and give them a platform to
challenge the status quo.
Education and Awareness: Media can be a great resource for young people to learn
about important topics, social issues, and different cultures. Documentaries,
educational channels, and even some social media content can spark curiosity and
critical thinking.
Community Building and Role Models: Media can connect young people with
communities that share their passions or backgrounds. They can find role models
who inspire them and see examples of others who have overcome challenges.
Knowledge and Skills Development: From online tutorials to educational apps,
media can provide young people with the tools and knowledge they need to
develop new skills and explore potential career paths.

30. Political participation :Media can be a powerful tool for boosting political participation across the
board. Here's a breakdown of how this happens:
Information Dissemination: Media outlets inform citizens about elections, candidates, and political
issues. This can spark interest, educate voters, and help them make informed decisions.
Mobilization and Organization: Media platforms like social media can be used to organize rallies,
protests, and voter registration drives. They connect like-minded people and get them involved in
the political process.
Empowering New Voices: Media can give a platform to marginalized groups and unheard voices.
This fosters a more inclusive political landscape and encourages participation from a wider range of
citizens.
Holding Power Accountable: Investigative journalism and critical reporting keep those in power in
check. This empowers citizens to hold their leaders accountable and fight for positive change.
Examples: Social media helps youth engage with political issues and events. It can also be a crucial
tool for women running for office to connect with voters.

31. Conclusion
In conclusion, media plays a pivotal role in empowering individuals and communities
by providing access to information, fostering diverse perspectives, and amplifying
voices that may otherwise be marginalized. Through various mediums such as
television, radio, print, and digital platforms, media can inspire critical thinking,
promote social change, and contribute to the development of inclusive societies.
However, it's crucial to recognize the responsibility that comes with media
empowerment, ensuring accuracy, fairness, and ethical representation to truly harness
its potential for positive impact. As we navigate the complex landscape of media, it's
essential to remain vigilant, discerning consumers, and advocates for media that
empowers and uplifts all members of society.