4. It is all about the “weibo”!
Chinese weibo/microblog
users increased from 63.11
million in 2010 to 195 million
by July 2011 (CNNIC, 2011).
40.2% Chinese Internet users
and 34.0% Chinese mobile
Internet users used
weibo/microblogs.
5. The Great China Expectations
The biggest market for e-
commerce and online
marketing in the world
with 450+ net users
The Increasing spending
power with a hunger for
consumption
A very active and distinct
net generation, being
highly educated only-child
of the growing upper
middle class
6. The Great Firewall of China
“I call this Government‟s control and censorship of media, both
„castrated old and new, is the tightest since the Great Cultural
writing‟ — I am Revolution.
a proactive
eunuch, I have The Chinese government is becoming increasingly
already sophisticated in adopting different forms and
castrated
myself even methods for censorship.
before the All ISPs and Telecommunication companies are
surgeon raises
his scalpel.” state-owned; and all digital information can be
centrally accessed and controlled.
-- There is no specific legal guidelines for what would
Murong be considered “sensitive” information. (e.g., User-
Xuecun, Chine generated-content on the Internet can be seen as
se writer
“states secret” if it suits the need of the
government.).
7. Q: What can we do to capture the
opportunities and break the
barriers?
8. Breaking the political barriers
Understand the difference between the
politically-motivated economic barriers and the
economically-motivated political barriers.
Understand the difference between those
barriers set by local/regional government and
those by the central government.
Perspective-taking
9. Q: So what do these wonderful stats mean?
A1: We are
witnessing a great
social media
revolution!
Let‟s be
Cautiously
Optimistic!
