Models of Persuasion : It involves Aristotle's Modes of Persuasion and Cialdini's Models of Persuasion both explained through the advertisement of Dabur Chyawanprash.
3. In two or three columns
Background of the
company:
Industry: Fast-moving
consumer goods
Founded: Calcutta, 1884
• Products based on Ayurveda
and Nature
• First company to start
experimenting with
Ayurveda.
DABUR
About the Product:
India’s 1st Branded
Chyawanprash
Made from more than 41
Ayurvedic herbs
Clinically tested
Boosts immunity
Keeps immune system
healthy and strong under
all weather conditions
5. About this templateETHOS
Ethos is the credibility or trustworthiness that the speaker establishes in the
communication.
It is the degree to which the speaker is perceived to be ethical, believable,
trustworthy, competent, responsible, and sincere.
Ethos aim to convince the audience that the advertiser is reliable.
The speaker either have ethos or needs to earn it.
6.
7. About this templatePATHOS
Pathos is persuasive technique that try to convince an audience through
emotions.
Pathos advertisement techniques appeal to the senses, memory, nostalgia, or
shared experience.
Pathos pull at the heartstrings and make the audience feel.
10. About this templateLOGOS
Logos is the persuasive technique that aims to convince an audience by using
logic and reason.
logos in advertisement include the citation of statistics, facts, charts, and
graphs.
It can make a product seem like a more reasonable decision.
11.
12. You can also split your contentCialdini’s Principles of Persuasion
14. About this templatePrinciple of Reciprocity
People are obliged to give back to
others the form of a behavior, gift, or
service that they have received first.
15. About this templatePrinciple of Liking
People prefer to say yes to those
that they like, with whom they can
relate and find similarities.