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Rabo Mobiel




Mobile Banking  Payments


Dan Armstrong
CTO, Rabo Mobiel B.V. (dan.armstrong@rabomobiel.nl)
MoMo Amsterdam, 31 March 2008
About Rabobank / Rabo Mobiel

 Rabobank
     NL: 2,7 mln internet banking customers,
     7 mln customers overall (~50% market
     share)
     Extremely high loyalty, broad national
     coverage of customers
     Tradition of innovation
     AAA rating (Moody's, Standard  Poor's)
     Top-15 world financial institution
 Rabo Mobiel
     Started in summer 2005, launched to the
     marketing in November 2006
     Over 100.000 customers last week,
     postpaid/prepaid, all customer segments,
     regions.
NL Mobile Marketplace (2008) – very busy
Rabo Mobiel in the Marketplace
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel
Dan Armstrong - RaboMobiel

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Dan Armstrong - RaboMobiel

  • 1. Rabo Mobiel Mobile Banking Payments Dan Armstrong CTO, Rabo Mobiel B.V. (dan.armstrong@rabomobiel.nl) MoMo Amsterdam, 31 March 2008
  • 2. About Rabobank / Rabo Mobiel Rabobank NL: 2,7 mln internet banking customers, 7 mln customers overall (~50% market share) Extremely high loyalty, broad national coverage of customers Tradition of innovation AAA rating (Moody's, Standard Poor's) Top-15 world financial institution Rabo Mobiel Started in summer 2005, launched to the marketing in November 2006 Over 100.000 customers last week, postpaid/prepaid, all customer segments, regions.
  • 3. NL Mobile Marketplace (2008) – very busy
  • 4. Rabo Mobiel in the Marketplace