Navigating the labyrinth of micro-moment marketing in an AO powered world
The explosion of AI had many digital marketers worrying about the future of their careers. Having come so far, to have learned so much, to having it taken away in mere moments. However, rather than becoming worried about what we cannot control, it’s important to consider what we can do in the ever-evolving world of search as AI becomes more integrated with it. We live in a world of micro moments, where we have multiple needs that must be met to satiate our hunger to learn or buy the next best thing. AI is gearing up to disrupt the micro-moment marketing space, but we can navigate this change in a way to ensure we are more relevant than ever before, resulting in increased brand awareness and organic visibility. Discover how to develop a content strategy in preparation for the next generation of AI integrated search and beat the competition by taking action now.
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Navigating the labyrinth of micro-moment marketing in an AO powered world
- 1. Navigating the Labyrinth of micro-moment marketing in an AI powered world Anna Morrish QUIBBLE @annamorrish Slideshare.net/AnnaMorrish
- 2. AI will take your job! @annamorrish | #brightonSEO
- 4. @annamorrish | #brightonSEO The fear is real
- 5. @annamorrish | #brightonSEO 2/3 marketers fear for their jobs
- 7. LOVE ME.
- 9. LOVE ME. FEAR ME. DO AS I SAY
- 10. LOVE ME. FEAR ME. DO AS I SAY AND
- 11. LOVE ME. FEAR ME. DO AS I SAY AND I WILL BE YOUR SLAVE.
- 13. We’ve got to navigate this!
- 18. Us
- 19. @annamorrish | #brightonSEO AI generated content
- 21. @annamorrish | #brightonSEO How search engine’s view AI content
- 23. @annamorrish | #brightonSEO AI powered search
- 24. @annamorrish | #brightonSEO 60% of SEOs are worried about Google SGE
- 40. @annamorrish | #brightonSEO SGE will take your organic traffic
- 41. @annamorrish | #brightonSEO Drops could be between 20% to 60%
- 42. @annamorrish | #brightonSEO How do we navigate this?
- 45. Help is at hand
- 47. Grow your share of intent @annamorrish | #brightonSEO
- 48. @annamorrish | #brightonSEO We make 150 micro-decisions a day
- 54. @annamorrish | #brightonSEO Micro-moments are situations where we can influence consumer decisions
- 55. Anticipate next steps @annamorrish | #brightonSEO
- 59. @annamorrish | #brightonSEO “Assume nothing, question everything.” - James Patterson
- 64. Analyse your content @annamorrish | #brightonSEO
- 65. @annamorrish | #brightonSEO Keep it short
- 66. @annamorrish | #brightonSEO Keep it conversational
- 67. @annamorrish | #brightonSEO Make it personal
- 68. Test SGE @annamorrish | #brightonSEO
- 73. Close gaps & boost coverage across more micro moments
- 74. @annamorrish | #brightonSEO Enhance your on-page content
- 75. @annamorrish | #brightonSEO Review category structure & content
- 76. @annamorrish | #brightonSEO Consider the context
- 79. Don’t delay @annamorrish | #brightonSEO
- 80. Start thinking & acting now! @annamorrish | #brightonSEO