Persuasive communication is the art of influencing others to agree with your point of view, accept your proposal, or take action on your behalf. It is a valuable skill for personal and professional growth, as it can help you negotiate better deals and contracts, build trust and rapport, and achieve your goals. Persuasive communication can be used in a variety of settings, such as the workplace, school, and home. It can be used to convince others to see things your way, change their behavior, or take a specific action.

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Persuasive
Communication

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Persuasion: Defined as the act of trying to
convince someone of something, or
convincing someone to do something.
Persuasive communication: Any message
that is intended to shape, reinforce, or
change the responses, of another or others.
Definition

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Ethos
• Appeal to ethics, refers to the effort to
convince your audience of your credibility or
character.
Pathos
• Appeal to emotions, refers to the effort to
persuade your audience by making an
appeal to their feelings.
Logos
• Appeal to logic, refers to the effort to
convince your audience by using logic and
reason.
3 Pillars of Persuasive Communication

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Understand purpose versus topic so that you can
engage your listeners.
Develop confidence, focus, and credibility.
Exhibit honesty, trust, and a
conversational style.
Use principles of persuasion.
Maximize your non-verbal communication.
Persuasive communication techniques

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persuasive
communication
Intrapers
onal
Interpers
onal
Group
Public
and
mass
Types of Persuasive Communication

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Intrapersonal Persuasive communication:
• It happens when you try to convince yourself to do something.
It includes self-motivation, self-reflection, goal setting, imagination.
• Example: If you were dealing with a stressful situation
and used self-talk to calm yourself down.
Interpersonal Persuasive communication:
• It is the communication between two people
who already possess a close bond.
It includes Testimonials, personal stories, social proof,
utilization of data and statistics, and calls to action.
• Example: Asking someone (family friend, girlfriend,)
• for a favour or permission.

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Group Persuasive communication:
• Most often it involves one or more people
trying to convince a group of something.
• Example: We all are experienced this kind of
communication while working on a group project for our assignments.
Public and mass Persuasive communication:
• Mass communication is that one transmitted
through media to a larger audience.
• Example: Leaders speech at political campaigns.

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Step 1 Attenti
on
One must first get the intended
audience to listen to what one
has to say.
Step 2
Compr
ehensi
on
The intended audience must
understand the argument or
message presented.
Step 3 Accept
ance
The intended audience must
accept the arguments or
conclusions presented in the
communication.
Step 4 Retent
ion
The message must be
remembered, have staying
power
Steps to persuade communication

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It creates good bonding and relations
Cultivates good working environment.
It can gain co-operation from all.
INSERT LOGO HERE
Importance of Persuasive
communication
It cleans doubt in the mind of the
receiver.

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1. Attempting to make your case with an up-front hard sell.
2. Resisting compromise.
3. Thinking the secret of persuasion lies in presenting great arguments.
4. Assuming persuasion is a one-time effort.
Errors to avoid in persuasive communication

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“ Rhetoric (Art of persuasive speaking or writing), it
seems, is a producer of persuasion for belief, not for
instruction in the matter of right and wrong.
- PLATO
Be a free thinker and don’t accept everything you hear
as truth. Be critical and evaluate that you believe in.
- ARISTOTLE:
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Thank You
Dongiri. Ajay Kumar
MBA Business Administration
DMS, School of Management
Pondicherry University