The journey through this presentation on product framing has been illuminating. We began by understanding the significance of mastering product framing, recognizing it as a pivotal strategy in influencing consumer perception and behavior. Exploring the stages in the adoption process shed light on how consumers move from awareness to adoption, emphasizing the importance of strategic product positioning and communication.

1. Product Framing: Shaping
Success in the Market
By Julia Erhart

2. Introduction
To excel in today's competitive market, mastering the art of product framing is
essential. This professional perspective delves into the intricacies of crafting
successful product frames that vividly communicate value to both customers and
stakeholders. Learn how to creatively position and present your products,
enhance their marketability, and pave the way for long-term success.

3. Importance of mastering
product framing
Mastering product framing is crucial because it allows you to effectively
communicate the value of your product to customers and stakeholders. By
presenting your product in a compelling and strategic way, you can enhance its
marketability, increase customer interest, and ultimately drive sales.
Understanding the importance of product framing is key to achieving long-term
success in a competitive market.

4. Key elements of a
well-framed product
To create a well-framed product, you should consider four key elements:
1. Customer-Centric Approach: Understand your target audience's needs and desires to
align your product with their expectations.
2. Unique Selling Points: Highlight the features or benefits that set your product apart from
competitors.
3. Compelling Narrative: Tell a story that captivates customers and creates an emotional
connection to your product.
4. Clear Value Proposition: Clearly communicate the value and benefits customers can
expect from using your product, addressing their pain points and offering solutions.

5. Stages in the Adoption
Process

6. Product Awareness: The initial step involves creating awareness of the product through effective
marketing strategies, such as social media presence and commercials.
Product Interest: Once aware, consumers develop interest, seeking information through websites, blogs,
or consulting experts.
Product Evaluation: Consumers evaluate the product by comparing and researching, often relying on
online reviews and social media feedback.
Product Trial: Consumers try the product, either through free samples or trial purchases, to assess its
efficacy.
Product Adoption: Finally, consumers decide to purchase the product, marking the adoption phase,
emphasizing seamless acquisition processes.

7. Technology Adoption
Life Cycle:

8. Innovators: The first individuals to embrace new technologies, despite potential risks or imperfections. They are the
pioneers, willing to experiment.
Early Adopters: This group follows the innovators, quickly recognizing the benefits and adopting the technology
after the initial novelty. They are opinion leaders.
Early Majority: These are pragmatists who adopt the technology after seeing evidence of its benefits and value from
the early adopters.
Late Majority: The skeptical group that waits until the technology is well-established and widely adopted before
embracing it.
Laggards: The last group to adopt the technology, often due to resistance to change or limited resources. They may
adopt after market saturation.

9. Competitive
Landscape
Analysis

10. Introduction to TAM, SAM, SOM
1. Total Addressable Market: TAM represents the total revenue opportunity
available for a product or service in a specific market or industry. It is the
maximum revenue a company could generate if it held 100% market share.
2. Serviceable Addressable Market: SAM is the portion of TAM that a company
can realistically serve with its current product offerings, distribution channels,
and target market. Considering the company’s limitations and competition, it
is a more focused estimate of the potential market size.
3. Serviceable Obtainable Market: SOM, also known as the Share of Market, is
the market share a company can realistically achieve within its SAM in a
specific timeframe. It is the most conservative estimate of the potential
market size and helps businesses set realistic revenue targets.

11. Unique
Value
Proposition

12. Introduction to UVP
1. Identify Target Audience: Define the specific demographic or market segment your product
or service is aimed at targeting
2. Focus on Problem Solving: Emphasize how your offering addresses a particular pain point
or need within the target audience, showcasing its problem-solving capabilities.
3. Highlight Benefits: Clearly articulate the advantages and benefits that your product or
service provides to customers, focusing on what sets it apart from alternatives.
4. Concise and Clear: Keep the message succinct and easy to understand, avoiding
unnecessary jargon or complexity to ensure clarity.

13. Continuous
Improvement

14. Continuous Improvement
Feedback Collection: Emphasizing the importance of gathering feedback from customers,
stakeholders, and relevant parties to understand their perspectives and areas for
improvement.
Iterative Ideation: Highlighting the iterative process of generating ideas, refining concepts, and
adapting strategies based on ongoing feedback and insights.
Data-Driven Decision Making: Advocating for the use of data and analytics to inform
decision-making processes, ensuring strategic alignment and effectiveness.
Testing and Experimentation: Encouraging a culture of experimentation and testing to validate
hypotheses, mitigate risks, and optimize product framing strategies .

15. Conclusion
In conclusion, the journey through this presentation on product framing has been illuminating. We began
by understanding the significance of mastering product framing, recognizing it as a pivotal strategy in
influencing consumer perception and behavior.
Exploring the stages in the adoption process shed light on how consumers move from awareness to
adoption, emphasizing the importance of strategic product positioning and communication.
The discussion on the technology adoption life cycle provided valuable insights into how products
traverse through different market segments and user groups, guiding us in crafting tailored approaches
for each stage.

16. Thanks for Reading
Thank you for your attention and engagement throughout this presentation. Your time
and participation are greatly appreciated.
Mail : juliaerhart1@gmail.com