This presentation was given on the 22nd of October at City North Hotel at WIN 19.

1. Promoting Business
Online and Measuring
for Success
WOMEN’S INSPIRE NETWORK CONFERENCE
22ND OCTOBER 2019
@STOMPSMTrainin
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2.  Social Media Trainer & Manager
 Journalist, Roving Reporter
 Speaker, Mentor & Sponsor
 Blogger for ITN. StartUp Mindset, WIN.
 Mum of 2 Girls
 Cat Fan
 Space and Science Nerd
 Charity Advocate
 Interesting Fact:
I once worked as a civilian in several Police
Custodies for the British Police Force, I’ve
flown a Chinnook Helicopter
I might be more interesting than
you previously thought?
@STOMPSMTrainin
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3. It all begins with a website…

4. Marketing Strategy
Optimization
Research
Planning

5. Marketing Strategy
Optimization
Accelerated Mobile Pages – Google
Fast and Light Load Images
Some where you update frequently
Mobile Friendly

6. Marketing Strategy
Research
Who is Your Audience?
What Content do they Need to See?
What Problem do you solve?

7.  When you define your audience, you can
ascertain which platforms you need to be
on
 Some of your audience can overlap on
platforms but it could be for different
reasons
 No one said you have to do all of them!
Social Media
Channels

8. Content Finding Tool

9. Marketing Strategy
Planning
Consumer Experience
Scheduling
Reporting
Strategy for Ads

10. Free Social Listening Tools

11. Paid Social Listening Tools

12. Reporting and Strategy for ITN:
Paid For: Strategy:

13. Reporting and Strategy for STOMP:
Paid For: Strategy:
 Schedules, Listens, Monitors, Reports
 Gives you Inbox Zero
 One place
 Excellent support
 No I don’t work for them

14. Digital Marketing
101
Ensure you get a Data Starting Point
Monitor and Analyse Weekly /
Monthly
Use Time Management Tools or
consider a VA
Rome wasn’t built in a day, nor will
your Social Media Strategy

15. Thank You!
WWW.STOMP.IE