This content will help the students who are interested in knowing about online marketing, digital marketing and electronic marketing.

1. PROMOTION OF BUSINESS
ONLINE
Dr.T.Bharathi
Assistant
Professor of
Commerce
DKM College
for Women
Vellore

2. FLOW OF PRESENTATION
• Business
• Marketing
• Marketing Mix
• 4 P’s of Marketing
• Promotion
• Promotional Mix
• Traditional Vs. Digital Marketing
• Promotion of Business Online

19. EXAMPLES OF
PROMOTIONAL MIX

28. WAYS AVAILABLE TO PROMOTE
BUSINESS ONLINE
 Pay Per Click Advertising
 Affiliate Marketing
 E-mail Marketing
 Social Media Marketing
 Search Engine Marketing
 Search Engine Optimization
 Content Marketing
 Instant Message Marketing

29. PAY PER CLICK ADVERTISING
 PPC or pay-per-click marketing is the process of advertising in the
paid ads section of Google or other search engines’ SERPs (search
engine results page). As the name suggests, you only pay when
someone clicks on your ad and is led to the landing page you pre-
set as the destination for them.

30. AFFILIATE
MARKETING

32. Social media marketing (SMM) is a form of internet marketing
that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with
their audience to:
•build a brand;
•increase sales;
•drive traffic to a website; and
•build a community of followers to share and engage with
content.

38. WHAT IS SEM VS. SEO?
SEM and SEO often get confused with each other. It’s
important to understand the difference:
Search engine marketing (SEM) is a type of online marketing
that involves the promotion of websites by increasing their
visibility in search engine results pages (SERPs) through the
use of paid advertising.
Search engine optimization (SEO) is a subset of search
engine marketing where the focus is on optimizing a website
or webpage to improve its organic visibility in search engine
results pages. SEO involves optimizing the content, technical
aspects, and backlinks of a website to improve its search
engine rankings.

39. SEM REFERS TO RUNNING GOOGLE ADS OR ADS ON
ANOTHER SEARCH ENGINE, LIKE BING OR YAHOO).
SEO REFERS TO UPDATING YOUR WEBSITE TO SHOW
UP IN GOOGLE SEARCH RESULTS NATURALLY, OR
“ORGANICALLY”—MEANING YOU DIDN’T PAY FOR THE
PLACEMENT.

40. Content Marketing is the
distribution of curated
content such as blogs,
videos, and social
media posts to potential
consumers in hopes of
deriving a profitable
reaction from them such
as buying products,
availing services, etc.