Reliance digital is a growing Electronic retail sector.

1. PRESENTEDBY-SUBHASHREE,SUBRAT,SATYA,SURYA,HIMANSHU

2. Agenda
1 2 3 4 5
Introduction MARKETINGMIXAND
SWOTANALYSIS
JD CONCLUSION
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ABOUTRELIANCE
DIGITAL

3. 3
INTRODUCTION
Reliance Digital is a flagship retail brand of
Reliance Retail, offering a comprehensive
range of electronic products and services.

4. ABOUT COMPANY
4 0XX
Company type Subsidiary
Industry Retail
Founded 2007; 17 years ago
[1]
Headquarters Mumbai, Maharashtra, India
Number of locations 8,600 Reliance Digital and Jio stores
(October 2021)
Area served India
Key people Brian Bade (Chief Executive, since
Aug 2010)
Products Consumer Electronics
Information Technology
Parent Reliance Retail

5. MISSION AND VISION
MISSION• To be an independent sparring-partner and to provide
excellent advice for our clients within our advisory expertise
areas.
Reliance's activities shall be of benefit for both our clients first and
foremost - and for our collaboration partners and employees.
vision :• To be our clients' first call and preferred collaboration
partner within our advisory expertise areas.
• To consistently exceed our clients' expectations for professional
and value-adding advice.
• Our objective is long-standing and trustful client
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6. TEAM MATES
BRIAN BADE
CHIEF EXECUTIVE
SANJAY NIKAM
SENIOUR VICE
PRESIDENT
AVINASH PEREIRA
HEAD OF OPERATION
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DHIRU BHAI
AMBANI
FOUNDER

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8. • Major Business Locations
• Hyderabad
• Bangalore
• Delhi
• Cuttack
• Bhubaneswar
• Mumbai
• Chennai

9. Marketing mix
PRODUCT: It contributes to total Indian exports, nearly
14%. It includes best qualities and authentic products.
PLACE: Its headquarters are based in Mumbai, India. It
has nearly 123 subsidiaries and 10 associate firms. It is
the largest retailer with nearly 1466 outlets in India.
 PRICE: It's pricing policy differs from product to product
and it has tried that the customer cost remains affordable.
PROMOTION: It utilizes the available advertising tools so
that the best marketing strategies could be implemented. It
relies more on spending less on promotions the prices so
that customers are attracted to product.
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10. How Reliance Digital becomes India’s Largest Electronic
Retailer ??
• Strategic Investment
• Aggressive Expansion
• Leveraging
Factor Contributing to its Growth ….
• Expansion & Presence
• Product Range
• Value Proposition
• Omnichannel Strategy
• Customer Experience
• Integration with Reliance
Industry

11. SWOT Analysis
STRENGTH: Strong Brand Presence. Wide Range Product It has strong
distribution network.
WEAKNESSES: Competition from online Retailers, Dependence on
specific Brand , Limited international presence, Poor inventory control at
certain locations is a concern.
OPPURTUNITIES: Expansion into new market. Providing value added
services, Embracing E- commerce, Large potential to reduce operation
cost in cities using strong supply.
THREATS: Strong competition globally from Carrefour, Metro A.G., Tesco.
Operating cost are too high. Walmart is biggest competitor when it
comes to sourcing/ backward integration.
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12. JD
Responsibilities:
Inventory Management: Coordinating between
Distribution Centre & Store for stock availability,
managing freebies, EOL, brand promotions, defective
stock. Business Management Plano implementation.
Business Acumen: P&L, MBR, WBR, Competition
tracking. People Management: Managing roster,
coaching & counselling, brand promoter compliance,
Knowledge transfer from brand promoter to Digital

13. Competencies
• Team management
• Resource Management
• Result orientation
• Analysis & interpretation
• Coaching
• Communication
• Skills Result Oriented
• Decision making
• Problem Solving
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14. Thank you