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Pitch deck
Mirjam Nilsson​
About us
At Contoso, we empower organizations to foster collaborative thinking to
further drive workplace innovation. By closing the loop and leveraging
agile frameworks, we help business grow organically and foster a consumer-
first mindset.
20XX Pitch deck title 2
Problem
Market gap Financials
Few, if any, products on the market help
customers like we do
Millennials account for about a quarter of
the $48 billion spent on other products in
2018
Customers Costs
66% of US consumers spend money
on multiple products that only partially
resolves their issue
Loss of productivity costing consumers
thousands of dollars
20XX Pitch deck title 3
Solution
Close the gap
Our product makes consumer lives easier, and no
other product on the market offers the same features
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for replacement products
Easy to use
Simple design that gives customers the targeted
information they need
20XX Pitch deck title 4
Product overview
Unique
Only product specifically
dedicated to this niche
market
First to market
First beautifully
designed product that's
both stylish and functional
Tested
Conducted testing with
college students in the
area
Authentic
Designed with the help
and input of experts in the
field
20XX Pitch deck title 5
Product benefits
Cool and stylish product
Areas for community connections
Online store and market swap
20XX Pitch deck title 6
Company overview
Business model
Research
We based our research on
market trends and social
media
Abstract
We believe people need
more products specifically
dedicated to this niche
market
Design
Minimalist and easy to
use
20XX Pitch deck title 8
Market overview
$3B
Opportunity to build
Fully inclusive market
Total addressable market
20XX
$2B
Freedom to invent
Selectively inclusive market
Serviceable available market
Pitch deck title
$ 1B
Few competitors
Specifically targeted market
Serviceable obtainable market
9
Market comparison
$3B Opportunity to build Addressable market
$2B Freedom to invent Serviceable market
$1B Few competitors Obtainable market
20XX Pitch deck title 10
Our competition
Contoso
• Our product is priced below that of other
companies on the market
• Design is simple and easy to use, compared
to the complex designs of the competitors
• Affordability is the main draw for our
consumers to our product
Competitors
• Company A Product is more expensive
• Companies B & C Product is expensive and
inconvenient to use
• Companies D & E Product is affordable but
inconvenient to use
20XX Pitch deck title 11
Competitive layout
CONVENIENT
A
Contoso
EXPENSIVE AFFORDABLE
D C
E B
INCONVENIENT
20XX Pitch deck title 12
Growth strategy
How we’ll scale in the future
Feb 20XX
Roll out product to high profile or
top-level participants to help
establish the product
May 20XX
Release the product to the general
public and monitor press release
and social media accounts
Oct 20XX
Gather feedback and adjust product
design as necessary
20XX Pitch deck title 13
Traction
Forecasting for success
Key metrics
Clients Orders
Gross
revenue
Net
revenue
20XX 10 1100 $10,000 $7,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
Revenue by year
$0
$10,000
$20,000
$30,000
$40,000
20XX 20XX 20XX 20XX
20XX Pitch deck title 14
Two-year action plan
20XX
Draft blueprints
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX Pitch deck title 15
Run focus groups Gather feedback
Test design Launch design Deliver to client
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
Financials
20XX Pitch deck title 16
Meet the team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Officer
Rajesh Santoshi
VP Marketing
20XX Pitch deck title 17
Meet the team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Officer
Rajesh Santoshi
VP Marketing
Graham Barnes
VP Product
Rowan Murphy
SEO Strategist
Elizabeth Moore
Product Designer
Robin Kline
Content Developer
20XX Pitch deck title 18
Funding
Properties
$12,000
Revenue obtained from
property rentals
Angel
investments
$14,000
Amount obtained
through other investors
Cash
$32,000
Liquid cash we have on
hand
Shares
$82,000
Number of shares
converted into USD
20XX Pitch deck title 19
Summary
At Contoso, we believe in giving 110%. By using our
next-generation data architecture, we help
organizations virtually manage agile workflows. We
thrive because of our market knowledge and
great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming
how we do business."
20XX Pitch deck title 20
Thank you
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com
20XX Pitch deck title 21

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Sales Pitch Deck for Services Introduction.pptx

  • 2. About us At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer- first mindset. 20XX Pitch deck title 2
  • 3. Problem Market gap Financials Few, if any, products on the market help customers like we do Millennials account for about a quarter of the $48 billion spent on other products in 2018 Customers Costs 66% of US consumers spend money on multiple products that only partially resolves their issue Loss of productivity costing consumers thousands of dollars 20XX Pitch deck title 3
  • 4. Solution Close the gap Our product makes consumer lives easier, and no other product on the market offers the same features Target audience Gen Z (18-25 years old) Cost savings Reduce expenses for replacement products Easy to use Simple design that gives customers the targeted information they need 20XX Pitch deck title 4
  • 5. Product overview Unique Only product specifically dedicated to this niche market First to market First beautifully designed product that's both stylish and functional Tested Conducted testing with college students in the area Authentic Designed with the help and input of experts in the field 20XX Pitch deck title 5
  • 6. Product benefits Cool and stylish product Areas for community connections Online store and market swap 20XX Pitch deck title 6
  • 8. Business model Research We based our research on market trends and social media Abstract We believe people need more products specifically dedicated to this niche market Design Minimalist and easy to use 20XX Pitch deck title 8
  • 9. Market overview $3B Opportunity to build Fully inclusive market Total addressable market 20XX $2B Freedom to invent Selectively inclusive market Serviceable available market Pitch deck title $ 1B Few competitors Specifically targeted market Serviceable obtainable market 9
  • 10. Market comparison $3B Opportunity to build Addressable market $2B Freedom to invent Serviceable market $1B Few competitors Obtainable market 20XX Pitch deck title 10
  • 11. Our competition Contoso • Our product is priced below that of other companies on the market • Design is simple and easy to use, compared to the complex designs of the competitors • Affordability is the main draw for our consumers to our product Competitors • Company A Product is more expensive • Companies B & C Product is expensive and inconvenient to use • Companies D & E Product is affordable but inconvenient to use 20XX Pitch deck title 11
  • 12. Competitive layout CONVENIENT A Contoso EXPENSIVE AFFORDABLE D C E B INCONVENIENT 20XX Pitch deck title 12
  • 13. Growth strategy How we’ll scale in the future Feb 20XX Roll out product to high profile or top-level participants to help establish the product May 20XX Release the product to the general public and monitor press release and social media accounts Oct 20XX Gather feedback and adjust product design as necessary 20XX Pitch deck title 13
  • 14. Traction Forecasting for success Key metrics Clients Orders Gross revenue Net revenue 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 Revenue by year $0 $10,000 $20,000 $30,000 $40,000 20XX 20XX 20XX 20XX 20XX Pitch deck title 14
  • 15. Two-year action plan 20XX Draft blueprints 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20XX Pitch deck title 15 Run focus groups Gather feedback Test design Launch design Deliver to client
  • 16. Year 1 Year 2 Year 3 Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 Expenses Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 Financials 20XX Pitch deck title 16
  • 17. Meet the team Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing 20XX Pitch deck title 17
  • 18. Meet the team Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing Graham Barnes VP Product Rowan Murphy SEO Strategist Elizabeth Moore Product Designer Robin Kline Content Developer 20XX Pitch deck title 18
  • 19. Funding Properties $12,000 Revenue obtained from property rentals Angel investments $14,000 Amount obtained through other investors Cash $32,000 Liquid cash we have on hand Shares $82,000 Number of shares converted into USD 20XX Pitch deck title 19
  • 20. Summary At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 20XX Pitch deck title 20