Banyanbrain presents a guide to the meaning, strategies, future, and some myths about search engine optimization. It will help you understand how SEO is done and what importance it holds in a digital marketer's life. This guide also provides official trusted resources from where you can be updated with industry trends and latest news of digital marketing. Explore it and get the perfect guide to Search Engine Optimization.

1. Search Engine Optimization:
Meaning, Roadmap and Future

2. What is SEO?
Search Engine Optimization abbreviated as SEO is a
process to optimize webpages according to the
guidelines of search engines.
The sole intention of doing this is to increase the
visibility and ultimately ranking of webpages on
search engines like Google, Bing, Yahoo, Yandex, etc.
The result of SEO is increased traffic on the product,
service or blog page whichever you want to rank on
SERP.

3. Understand the Basics of SERP
Search Engine Result Page or SERP is the page
which appears when users search for any query
on search engine.
It shows three types of results:
• 3 Business listing
• 4 Paid Ads
• Organic results
Image source: https://backlinko.com/hub/seo/serps

4. Types of SEO
SEO is of generally two types:
• On-Page SEO- On-page SEO deals with
optimizing the webpage HTML structure and
content. The optimization of tags is also
termed as Technical SEO and is very
important for maintaining the structure and
visibility of website for users as well as the
crawler.
• Off-Page SEO- Off-page SEO deals with the
promotional activities done outside of the
webpage on different websites with high
authority.

5. Roadmap to Successful SEO
Strategy
SEO specialists use different strategies according to
their needs but here is a roadmap for you to create
your own strategy:
• Create a buyer persona
• Keyword research
• Competitor analysis
• On-page SEO
• Technical SEO
• Off-page SEO
Read this blog on Winning SEO Strategy to get more
insights!

6. Brief Explanation of Key terms
Buyer Persona
It is a visualization of your ideal
customer's goals,
interests, behaviour, pain points
and desires. Defining buyer
persona helps to make a perfect
marketing plan which suits
your customers.
Keyword Research
It is the process to identify
competitive keywords which your
users are searching. These
keywords should have high search
volume and competition.
Competitor Analysis
Analyzing your competitor's
activities are important which
gives you areas of improvements
and SWOT analysis.

7. Brief Explanation of Key terms
On-Page SEO
It deals with content optimization,
keyword usage and maintaining the
structure of the webpage.
This activity should be in-line with
Google's guidelines and follow
white hat techniques.
Technical SEO
It deals with optimizing the Meta
tags and extension files used on a
webpage.
These include header tags, meta
title, meta description, robot
tags, author tags, robot.txt and
sitemap.
Off-page SEO
It majorly deals with link building
activities.
You should be aware of Google's
Spam Brain and Rank
Brain algorithms which play a major
role in detecting spam and user
worthy sites.

8. Future of SEO: Is it Dying?
The myth about "End of SEO" is lingering around in
the market for quite some while now. So it is
necessary to re-establish the importance SEO hold sin
any Digital Marketing strategy.
SEO is just evolving with time and has developed new
ways of Using On-Page and Off-Page SEO for Website
traffic. With the advancement of AI and awareness
about Digital marketing, the wrong practices which
prevailed are over now.
Let's look on some of them below:
• Excessive use of Link Building
• Keyword stuffing
• Posting random stuff which is not user intent
satisfying

9. Clearing the Myth!
These practices are no longer supported by
any search engines and so the work of
marketers have increased. As a result, some
of them have started saying that "SEO is
Dead" and it is no use now, which is totally
wrong.
Hence, now digital marketers should deep
dive into the fact that "Death of SEO" is the
biggest myth and it should be shattered by
reading some trusted blogs which says the
truth.

10. Importance of SEO
Increases Visibility
& Ranking
Builds trust
among users
Enhances user
experience
Drives web traffic
Results in growth
of business
Points to highlight why SEO is important for digital marketers and it is here to stay!

11. Resources to Learn More about SEO
Search Engine Optimization is a long term process and can't be learnt in a day. So it's
necessary that you constantly read more about it from blogs, forums and videos. Be
updated with the algorithm update and research about case studies of businesses who
implemented it successfully.
You can refer to these blogs to be updated:
Search Engine Land
Search Engine Journal
The Search Herald
Google Search Central
You can also take Google free certification courses to improve your command of SEO and
overall digital marketing.

12. Thank You!
• What is SEO?
• Basics of SERP
• Types of SEO
• Roadmap to SEO Strategy
• Future of SEO
• Resources to learn from
Next Steps
Visit the linked blogs and articles in the presentation to build
an in-depth knowledge of Search Engine Optimization.
Recap