Organizational culture is defined by how people in an organization behave and interact with one another, which values and experiences they share. Getting better results and an increased level of agility often requires a shift in culture, which is more than just beanbags, table football and free snacks. Which culture does an organization need to achieve its goals? And how can one shape an organizational culture which is coherent with the Scrum values? We are used to hearing the expression “Agile is a mindset” and research shows that this is actually true. The problem is that mindset or culture can’t be designed and can’t be changed, but the good news is that it can be measured and influenced. This means that we can’t define an “ideal culture” and implement it, but we can visualize the current culture across various dimensions and measure change continuously as we experiment with different ways of behaving and collaborating. In this talk, we will discuss the importance of a coherent culture and how to influence it by using data and examples from a case study. In this talk, I will explore the importance of visualizing the culture of an organization and making it coherent with the company goals and market conditions. I will introduce a model and a tool for visualizing culture and illustrate a few complexity management techniques to influence it for real. I will show which cultural elements can become catalysts for organizational change and how leadership influences the culture, by using data and examples from a real case study.