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Social Media Activism: How Online Communities Promote Social Causes

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Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.

TechnologieActualités & PolitiqueBusiness
1  sur  25
Social Media for Social Good. ,[object Object]
“ Participation in online community membership has particularly dramatic effects on participation in social causes.”
75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).
40% say that they use the Internet at least monthly to participate in such communities.
87% of online community members are participating in social causes that are new to them since their involvement in online communities began.
94% said the Internet helps them become more informed about social causes.
21% of online community members said their involvement in non-profit organizations has increased.
How do we activate social media -- and make it successful ? And how does this apply to causes ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
cause cause cause cause
the evolution of donated media then now
case study: the exponential action network
 
the ad
 
 
the widget
case study: smokey the facebook profile
 
 
 
 
What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s next?

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Social Media Activism: How Online Communities Promote Social Causes

  • 1.
  • 2. “ Participation in online community membership has particularly dramatic effects on participation in social causes.”
  • 3. 75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).
  • 4. 40% say that they use the Internet at least monthly to participate in such communities.
  • 5. 87% of online community members are participating in social causes that are new to them since their involvement in online communities began.
  • 6. 94% said the Internet helps them become more informed about social causes.
  • 7. 21% of online community members said their involvement in non-profit organizations has increased.
  • 8. How do we activate social media -- and make it successful ? And how does this apply to causes ?
  • 9.
  • 10.  
  • 12. the evolution of donated media then now
  • 13. case study: the exponential action network
  • 14.  
  • 16.  
  • 17.  
  • 19. case study: smokey the facebook profile
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.