Presentation How social media Effect on Business And whats the character of Communication In Business

1. Business Communication
Presented by:
Syed Hissan Shah
Irfan Mehdi
Rehan Nadeem
Syed Abdullah Kirmani

2. Social media encompasses online platforms and websites
that enable users to create, share, and interact with
content. It fosters virtual communities and facilitates the
exchange of information, ideas, and multimedia.

3. Social
Networking
Professional
Networks
Video Sharing
Blogs and
Forums
Connect individuals, facilitate
relationship-building, and enable
sharing of updates, photos.and
articals
E.g: Facebook,
Geared towards professional
networking, job hunting, and
business-related content
E.g: LinkedIn
Host and share videos, catering
to diverse content creators and
audiences.
E.g: YouTube, TikTok
Enable users to share longer-form
content, engage in discussions, and
express opinions.
E.g: WordPress, Reddit

4. Photo-Sharing
Platforms
Microblogging
Platforms
Focus on visual content, allowing
users to share and discover images
and videos.
E.g: Instagram, Pinterest
Allow users to share short, concise
messages (tweets), fostering real-
time conversations and news
dissemination.
E.g: Twitter

6. • Communication and Connectivity • Business and Marketing
Opportunities
• Information and News Sharing
• Personal Branding and Networking
• Social media enables real-time
communication
• Social media platforms break down
geographical barriers
• Social media provides businesses with a
platform to increase brand visibility and
reach a broader audience.
• Social media platforms offer targeted
advertising options
• Social media serves as a rapid source
of news and information
• Users share their experiences and
perspectives, contributing to a diverse
information ecosystem
• Professionals can use social media to
showcase their skills and expertise,
enhancing their personal brand
• Social media facilitates networking within
industries, helping individuals discover
career opportunities and stay updated.

7. • Privacy Concerns • Social and Ethical Challenges
• Impact on Mental Health • Regulatory and Platform-Specific
Issues
• Users often share personal information,
raising concerns about how platforms
handle and protect user data.
• Unauthorized access to accounts can
result in identity theft or misuse of
personal information.
• Social media platforms can be a
breeding ground for cyberbullying,
affecting individuals emotionally and
mentally.
• Social media can facilitate the rapid
spread of misinformation
• Continuous exposure to curated content
may lead to feelings of inadequacy
among users.
• Excessive use of social media may
contribute to addiction, affecting
productivity and mental health.
• Evolving regulations may impact how
platforms collect, store, and use user data.
• Platforms face challenges in moderating
content, balancing freedom of expression
with the prevention of harmful content.

8. Consistent Posting Schedule
Define Your Audience Live Videos and Stories
Diversify your content types Visual Appeal
Adapt to Platform
Features
Use storytelling techniques

9. Live Q&A Sessions
Interaction and Engagement
Strategies
Quality Content Creation Contests and
Giveaways
Use visually appealing graphics
Polls and Surveys
Ask Questions and
Encourage Feedback

10. • Influencer Marketing
• Employees can be powerful
advocates for a business on social
media
• Businesses can address and manage
crises in real-time
• businesses can participate in current
trends, discussions, and hashtags.
• Brand Visibility and Awareness
• Customer Engagement
• Social media platforms offer powerful tools
for targeted marketing and advertising.
• E-commerce Integration
• Customer Support
• Businesses can leverage analytics tools to
gather valuable market research information.
Social media has become an integral component of
business strategies, offering opportunities for organizations
to connect with their audience, build brand awareness, and
drive business objectives.

11. • Activists can share news, updates, and calls to action in real-time, reaching a global
audience instantly.
• Activists leverage social media to raise awareness about social, political, and
environmental issues.
• Activists can use online platforms to coordinate events, protests, and advocacy
campaigns, bringing like-minded individuals together.
• Social media allows marginalized or underrepresented groups to amplify their
voices.
• Through coordinated efforts, activists can draw attention to issues, demand
accountability, and push for policy changes.
• Activists use social media to launch and promote social justice campaigns.

12. • Video content is expected to continue dominating social media.
• The integration of AR and VR into social media experiences is expected to
increase.
• Social commerce, the integration of shopping features into social media
platforms, is expected to evolve
• Artificial intelligence (AI) will likely play a larger role in personalizing user
experiences.
• Social media platforms are likely to place a greater emphasis on user
well-being