ASN's annual report (released Q4-18) on the Asian Sponsorship landscape illustrates a softer, cyclical year in 2017, a resurgent year forecast for 2018, and a relatively robust performance versus ALL media spend in Asia in the last year.

1. STATE OF THE NATION
Sponsorship Market Forces
in Asia, & Women’s Sport

2. © ASN Digital Pte Ltd
The ASN Index: Sponsorship Spend
Quiet cyclical
year in ’17:
-5% YoY
Recovery in
’18: +28%
forecast

3. © ASN Digital Pte Ltd
The ASN Index: Sport vs Non-sport
Resurgence of
Non-sport
sponsorship after
post-hype soft
period
Sport also
showing stronger
growth after
mostly flat 5 years

4. © ASN Digital Pte Ltd
Battle of the Sexes!
Women Sponsorship in Sport: Asia

5. © ASN Digital Pte Ltd
Sport: Women Only vs Others
Brands invest 20x
more in sports
which are not
100% female-
centric (2013-17)
5.51%
(average share)

6. © ASN Digital Pte Ltd
Battle of the Sexes: Platforms
Overindex Women-
only sponsorship:
Ice Skating
Gymnastics
Tennis
Golf
Squash
Suprisingly poor
performers:
Badminton
Hockey
Athletics
Performance vs Average

7. © ASN Digital Pte Ltd
Battle of the Sexes: Markets
Overindex Women-
only sponsorship:
Taiwan
South Korea
Singapore
Malaysia
Suprisingly poor
performers:
India
Pan-Asia
Performance vs Average

8. © ASN Digital Pte Ltd
Where is Sponsorship & Content heading?

9. © ASN Digital Pte Ltd
Sponsorship Vs Traditional Media
Relative share fell from 5.7% to 5.0% | BUT overall Media market jumped 13% for 2nd
year | Sponsorship could overtake Newspapers in ‘19 to become 4th biggest channel

10. © ASN Digital Pte Ltd
The ASN 5Yr Forecast
2022F:
~US$18b
RWC,
Olympics in
‘19 & ’20
boost Index
2008 Beijing
Olympics created
a historic high for
the Index… tiny by
comparison now!
2020 Tokyo
Olympics resets
the bar

11. ASN's news, data & decision making tools help 5,000+
Sponsorship professionals make smarter investment
decisions in Asia
Launched New Pricing
Grid
Analytics: $12/month
Leads: $82/month
A&L: $88/month

12. THANK YOU
ASIASPONSORSHIPNEWS.COM
@ASIASN