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1. BUSINESS
RESEARCH METHOD

2. TYPESOFRESEARCH
 DESCRIPTIVE RESEARCH
 ANALYTICAL RESEARCH
 APPLIED RESEARCH
 BASIC RESEARCH
 QUANTITATIVE RESEARCH
 QUALITATIVE RESEARCH
 CONCEPTUAL RESEARCH
 NON SCIENTIFIC METHODS

3. DESCRIPTIVE RESEARCH
 A RESEARCH METHOD THAT DESCRIBES A CHARACTERISTICS OF THE
POPULATION OR PHENOMENON THAT IS BEING STUDIED
 INCLUDES STUDIES THAT PURPORT TO PRESENT FACTS CONCERNING THE
NATURE AND STATUS OF ANYTHING
 FOCUSES MORE ON THE “WHAT” OF THE RESEARCH SUBJECT RATHER THAN
“WHY”.

4. ANALYTICAL RESEARCH
 THE RESEARCH HAS TO USE FACTS OR INFORMATION ALREADY AVAILABLE & ANALYZE THEM TO
MAKE A CRITICAL EVALUATION OF THE MATERIAL
 IT INVOLVES THE IN DEPTH STUDY AND EVALUATION OF AVAILABLE INFORMATION IN AN ATTEMPT
TO EXPLAIN COMPLEX PHENOMENON.
 IT CONCERNED WITH TESTING HYPOTHESIS & SPECIFYING INFORMATION.

5. QUANTITATIVE RESEARCH
 IT IS A PROCESS OF COLLECTING AND ANALYZING NUMERICAL
DATA.
 IT CAN BE USED TO FIND PATTERNS AND AVERAGE AND
GENERALIZE RESULTS TO WIDER POPULATION.
 QUANTITATIVE RESEARCH IS THE OPPOSITE OF QUALITATIVE
RESEARCH.
 QUANTITATIVE RESEARCH IS WIDELY USED IN THE NATURAL
AND SOCIAL SCIENCE.

6. CONCEPTUAL RESEARCH
Conceptual research is a type of research that does not
involve conducting any practical experiments.
It is based on observing and analyzing already existing concepts
and theories.
The researcher can observe their surroundings and develop brand
new theories .

7. THANK YOU