This document is the result of a research and analysis by Ms. Sakshi Sharma, overseen and supervised by Joshua Flannery, CEO, Innovation Dojo Japan LLC.
Enquiries: joshua@innovationdojo.com.au
www.innovationdojo.com.au
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THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023
1. THE STATE OF
STARTUP
ECOSYSTEM:
INDIA x JAPAN
2023
A research and analysis by Ms. Sakshi Sharma, overseen and supervised by Joshua Flannery, CEO,
Innovation Dojo Japan LLC. Enquiries: joshua@innovationdojo.com.au
www.innovationdojo.com.au
2. Global Startup Ecosystem 2023
Startup Ecosystem - India & Japan
Fintech Sector - India & Japan
Deeptech Sector - India & Japan
HealthTech Sector- India & Japan
Renewable Energy Sector -India & Japan
Recommendations
Table Of
Contents
1
2
3
4
6
5
7
5. The startup landscape
experiences a
transformative journey,
marked by
unprecedented global
expansion and
promise.
The upward
trajectory of the
startup landscape
continues
The startup landscape
begins to shift due to
factors such as
worldwide conflicts,
supply chain
disruptions, the
European energy crisis,
& the rise in inflation &
interest rates.
2021 Q1 2022 Mid-2022 End-2022 Mid-2023
Inflation begins to
recede and
economic
resilience
reasserts itself.
The startup
landscape continues
to evolve, with
startups pivoting
from a strategy of
relentless expansion
to a more nuanced
pursuit of profitability.
TIMELINE
6. Global Startup Ecosystem Outlook
VC funding began its downward trend in the first quarter
of 2022, dropping 13% in total amount raised from Q4
2021.
Crunchbase data showed a slight 3% dip in the number
of startup funding deals from 32,058 in 2021 to 31,067
in 2022. However, the average funding amount saw a
significant decrease from $19.5 million in 2021 to $13.3
million in 2022.
Recessions dry up sources of capital as banks and VC
investors are less willing to provide funds, resulting in
fewer funding rounds, lower valuations, and a longer
period to materialize.
7. Global Startup Ecosystem Outlook
2022’s downturn was also evidenced by the dwindling number of
unicorns, a global decline of 40% from 2021’s 595 to 359. The largest
declines were in Asia and North America (-46% and -45%, respectively).
A dramatic decrease in the count of exits over $50 million and their
overall amount began in Q4 2021 and continued into the following year
to the extent that the figure for Q4 2022 was below pre-COVID levels.
9. INDUSTRY TRENDS
The Rise of AI
01
Diminished Interest and
Meltdowns in Web 3.0
02
The Downturn in Metaverse and
VR
03
Climate Tech Surge
04
Rise in Semiconductors
05
10. • In 2023, the biggest industry for startups continues to be
Software & Data. According to the estimations, this industry
accounts for 31.95% of the world's startups.
A significant number of startups are in the Healthtech industry
(12.83% s) and Fintech (10.43%).
Ecommerce & Retail and Social & Leisure industries are now
slightly less popular choices for entrepreneurs, compared to
last year. The startup percentage in these industries decreased
in the last year from 9.76% to 9.47% in Ecommerce & Retail and
from 10.38% to 9.74% in Social & Leisure.
INDUSTRY ANALYSIS
11. Total Funding(2014-
23)
Funding CAGR(2014-
21)
Internet Penetration
Number of Startups
Launched
COMPARISON
GLOBAL
STARTUP
ECOSYSTEM
JAPAN INDIA CHINA U.S.
A
$141 Bn $2.5 Tn
$816 Bn
28.8% 26.2% 15.9%
61% 95.2% 97.5%
100,187
92,683
11,000+ 1,77,000
99.3%
11.6%
$21 Bn
14. Indian Startup Ecosystem Outlook
90,000+
Indian Startup
Launched to the date
110+
Indian Unicorns
22K+
Active Startup Investors
By 2030
$500 Bn
Combined Valuation of
Indian Startups
India to have 1.8 Lakh Startups by
2030
15.
16. Total Capital Inflow in Indian Startups Estimated to Touch
$300Bn in 2030
Indian Startup Ecosystem Outlook
India Expected to Produce 280+ Unicorn by 2030
Total number of unicorns is expected to increase 2.4
times by 2030 from 2023
In 2030, total cumulative capital invested will be more than
double from $150Bn (2023) to $308Bn (2030)
17. Enterprisetech E-Commerce Fintech C Service Healthtech Edtech Entertainment Deeptec
h
Transporttech Logisit
c
Agritec
h
Indian Startup Ecosystem: Sector Landscape
19. Japan Startup Ecosystem Outlook
11,000+
Japanese Startup
Launched to the date
6+
Indian Unicorns
1.2K+
Total Deal Count
345 Bn+
Combined Valuation of
Indian Unicorns
21. 108 H1
From 2013 to 2021, Japan's startup ecosystem displayed
consistent growth in both the total value of deals and
the number of startups. The total value of deals
increased from $0.83 billion to $7.49 billion, indicating a
substantial expansion. The number of startups also
showed a positive trajectory during this period.
From 2013 to 2019, the number of startups raising over
JPY 1 billion in Japan grew more than fourfold,
indicating rapid expansion due to heightened
investor interest and favorable funding conditions. In
2020, there was a temporary dip, likely influenced by
global economic uncertainties and the COVID-19
pandemic. However, the ecosystem rebounded
strongly in 2021.
24. Total amount of venture capital (VC)
investments in overseas companies in Japan
from 2013 to 2022 (in billion Japanese yen)
Japan's Venture Capital (VC) Investments
2011 to 2021 (in billion Japanese yen)
The growth of VC investing in Japan over the past decade has been dramatic. It grew fifteenfold in less than a decade, from a low point in
2012 at 21.9 billion yen to 329 billion yen in 2021). While there was a drop in the initial pandemic year of 2020, and there is likely to be
another in 2022 following a decrease in global VC investing, Japan’s VC industry will not likely revert back to its 2012 levels because
important structural transformations have occurred as Japan’s VC industry matured.
28. Top Sectors in the
Indian & Japanese
Economy
A Deep Dive
DEEPTECH
HEALTH TECH
FINTECH
RENEWABLE
ENERGY
29. Deepttech
potential to disrupt
industries, create
innovative solutions, and
drive economic growth.
Common booming
sectors with
significant Market
Demand in both India
& Japan
Health tech
The healthcare
industry
is undergoing a
digital transformation
post Covid-19
Fintech
increasing digital
adoption, and a growing
demand for financial
inclusion.
Renewable Energy
rapidly growing sector
globally, driven by the
need for sustainable
and clean energy
sources to combat
climate change.
Why these
sectors?
32. over 9600
Fintech : An Outlook
Market Size
over 500
Funding & Investment
Top Segment
Number of Startups
Growth Projections
INDI
A
JAPA
N
33. JAPAN
Statistics
INDIA
In 2022, Japanese FinTech investment saw a sharp 70% decline to $360
million, reflecting a significant drop from the peak of $4.8 billion in
2018, along with a 74% reduction in deal activity compared to 2021.
The first quarter of 2022 saw 81 deals in the fintech sector, worth a
collective $1.77 Bn. When compared to Q1 2021, the amount increased
by 155% and was 45% higher than that in the preceding Q4 2021.
34. Government Initiatives
1
2
3
4
5
INDI
A
JAPAN
Demonetization of high value currency
notes ushered cash-less economy in 2016
UPI allowed users to instantly transfer money
between bank accounts using a mobile phone in 2016
Jan Dhan Yojana led to providing access to banking
services to the unbanked population in 2014
Aadhar is a major driver for fintech innovation,
enabling easier customer onboarding, eKYC &
authentication in financial transactions.
Account Aggregator Framework (AA) promotes secure
digital invoice financing and credit for MSMEs.
Regulatory sandbox, allowing fintech companies to
test their products and services in a controlled
environment.
The Japan Revitalization Strategy focuses on promoting
fintech and digital innovation.
The FinTech Support Desk serves as a platform for
providing information and support to fintech companies.
The FSA Innovation Hub promotes collaboration
and dialogue between regulators and fintech innovators.
The Japan Bank Consortium is an alliance of major
banks exploring the potential of blockchain technology.
37. JAPA
N
INDIA
CHALLENGES IN FINTECH SECTOR
Complex Regulatory
Frameworks
Access to Capital
Consumer Trust and
Adoption
Data Security and
Privacy
Inflexible Financial
Infrastructure
Regulatory Hurdles
Consumer Trust and
Adoption
Lagging Innovation
Heavy Rely on cash based
payments
Financial Inclusion
39. Industry Associations & Alliances
Corporate Partnerships and Joint
Ventures
International Accelerators and
Incubators
Cross-Border Investment and
Venture Capital
Cross-Border Fintech Events and
Conferences
Fintech industry associations from different countries can collaborate to promote cross-border initiatives, share
best practices, and advocate for favorable regulatory conditions.
The Global Fintech Hubs Federation (GFHF) is an alliance of leading fintech hubs from around the world.
Fintech companies and traditional financial institutions from different countries can form strategic partnerships
or joint ventures to offer innovative cross-border financial services.
Ant Group, a Chinese fintech giant, partnered with Kakao Pay, a South Korean fintech firm, to provide cross-
border mobile payment services between China and South Korea.
International accelerators and incubators can bring together fintech startups from various countries, offering
mentorship, resources, and market access.
Techstars, a global startup accelerator, runs fintech-focused accelerator programs in various cities worldwide.
These programs attract fintech startups from different countries, fostering collaboration and innovation.
Venture capital firms and investors can fund fintech startups from different countries, enabling them to
expand their operations and collaborate on technology and market access.
SoftBank Vision Fund, a Japanese investment fund, has invested in numerous fintech companies worldwide,
including India's Paytm and Brazil's Nubank, supporting cross-border fintech growth.
Organize international fintech events and conferences where fintech professionals, investors, and startups
from various countries can connect, collaborate, and explore partnership opportunities.
Money20/20, a global fintech event, brings together fintech stakeholders from different countries to discuss
industry trends, showcase innovations, and establish partnerships.
40. Criteria
POSSIBLE COLLABORATIONS
Fintech
Associations and
Communities
Fintech Startups
VC Firms and
Investors
Incubators and
Accelerators
• Fintech Association
of Japan (FAJ)
• Japan Fintech
Association (JFTA)
• India Fintech Forum
(IFF)
• The Fintech Meetup
Tokyo
• Paytm (India)
• PhonePe (India)
• PolicyBazaar (India)
• CRED (India)
• Liquid Group (Japan)
• Money Forward
(Japan)
• Origami (Japan)
• Kyash (Japan)
• SoftBank Group
(Japan)
• Mistletoe Inc. (Japan)
• Global Brain
Corporation (Japan)
• Sequoia Capital India
(Invests in Indian
fintech startups)
• Nexus Venture
Partners (Invests in
Indian fintech
startups)
• Mumbai Fintech Hub
(India)
• Kyron Global
Accelerator (India)
• Plug and Play Japan
(Japan)
• Finolab (Japan)
VCs/Organizations
/Incubators/Accel
erators/Startups
41. INVESTMENTS
Soft Bank
has invested in Paytm,
one of India's leading
fintech startups
1
Soft Bank
has invested in
PolicyBazaar,
an online
insurance
marketplace
2
GMO Payment
Gateway
has invested
in Mobikwik,
a digital wallet
and payment
platform
3
GMO Payment
Gateway
has invested
in Lendingkart,
that provides working
capital loans to SMEs
4
44. Global Deep Tech
Trends
The global generative AI market size was estimated at USD 10.79
billion in 2022 and is projected to hit around USD 118.06 billion by
2032, growing at a CAGR of 27.02% during the forecast period 2023 to
2032. U.S. generative AI market was valued at USD 2.7 billion in 2022.
Using technologies like superior resolution, text-to-image, and text-to-
video conversion drives the demand for generative AI.
Genomics
Blockchain
Artificial Intelligence(AI)
Robotic Process Automation
Quantum Computing
Virtual Reality(VR) Augmented Reality(AR)
Internet of Things(IoT)
Machine Learning(ML)
45. over 500
Deep Tech : An Outlook
Market Size
Funding & Investment
Top Segment
Number of Startups
Growth Projections
INDI
A
JAPA
N
46. Government Initiatives
1
2
3
4
5
INDI
A
JAPAN
Strategic Innovation Promotion Program
(SIP
Moonshot Research and Development Program
Japan Agency for Medical Research and Development
(AMED)
New Energy and Industrial Technology
Development Organization (NEDO)
TIDE 2.0 Scheme
Domain-specific Centres of Excellence
‘Startup Accelerator Programme of MeitY for
Product Innovation, Development, and Growth
(SAMRIDH Scheme)
Next Generation Incubation Scheme (NGIS)
Nasscom’s Deep Tech Club (DTC) 2.0
Society 5.0 Initiative
48. INDIA JAPA
N
CHALLENGES IN DEEP TECH
Limited R&D
Infrastructure
Funding Gap
Talent & Skill Gap
Regulatory Framework
Risk-Averse Investor
Mindset
Limited Entrepreneurial
Culture
Access to Funding
Regulatory Environment
Global Market Expansion
Market Adoption
50. Cross-Border Research
Partnerships
Global Hackathons and
Challenges
International Accelerators and
Incubators
International Tech Conferences
and Expos
Global Investment Syndicates
Establish research partnerships between universities, research institutions, or deep tech companies from
different countries to collaborate on cutting-edge projects.
The European Organization for Nuclear Research (CERN) collaborates with institutions and scientists from
multiple countries on particle physics research, fostering cross-border innovation.
Organize international hackathons, challenges, or innovation competitions that invite participants from various
countries to work on deep tech solutions
The "AI for Good Global Summit" by the International Telecommunication Union (ITU) encourages global
collaboration by hosting hackathons focused on solving societal challenges using AI.
International accelerators and incubators can bring together fintech startups from various countries, offering
mentorship, resources, and market access.
Techstars, a global startup accelerator, runs fintech-focused accelerator programs in various cities worldwide.
These programs attract fintech startups from different countries, fostering collaboration and innovation.
Attend and participate in international tech conferences and expos that attract deep tech innovators,
investors, and professionals from around the world, providing opportunities for collaboration.
CES (Consumer Electronics Show) is a global tech conference where companies from various countries
showcase their deep tech innovations, fostering cross-border partnerships and collaborations.
Form investment syndicates that involve venture capital firms, angel investors, and corporate investors from
different countries, pooling resources to support cross-border deep tech startups.
The "Global Corporate Venturing" network connects investors and corporate venture arms globally to
collaborate on investments in deep tech startups.
54. Global Health Tech Trends
Remote healthcare and
Telemedicine
AR/VR/XR Nanomedicine Big Data
Big data refers to the storage,
processing, and handling of
extensive amounts of patient
data. Its use can be very
different: from assigning a
unique treatment plan to each
patient and tracking the
dynamics of their condition to
preventing epidemics,
optimizing costs, enhancing
the work of separate
branches and the healthcare
system as a whole.
Nanomedicine, the
application of
nanotechnology in medicine,
is a rapidly developing field
with significant potential to
improve healthcare services
in the coming years. By 2023,
we’ll likely see major
advancements in its use for
diagnoses, drug delivery, and
even regenerating damaged
tissues and organs.
All of these involve lenses or
headsets that alter our
perception of the world –
either placing us in entirely
virtual environments (VR) or
overlaying virtual elements on
real-time images of the world
around us (AR/MR). They all
have potentially
transformative applications in
the healthcare sector.
During the first months of the
pandemic, the percentage of
healthcare consultations that
were carried out remotely
shot up from 0.1% to 43.5%.
In remote regions and places
where there are shortages of
doctors (such as China and
India) this trend has the
potential to save lives by
dramatically expanding
access to medical treatment.
55. HEALTH Tech : An Outlook
Market Size
Funding & Investment
Top Segment
Number of Startups
Growth Projections
INDI
A
JAPA
N
56. Government Initiatives
1
2
3
4
5
INDI
A
JAPAN
Regulatory Reforms for Digital Health
Digital Health Innovation Sandbox
Japan Agency for Medical Research and Development
(AMED)
New Energy and Industrial Technology
Development Organization (NEDO)
Digital Information Security in Healthcare Act (DISHA)
Ayushman Bharat Digital Mission
The National Tele Mental Health Programme
Health Technology Assessment Board
Nasscom’s Deep Tech Club (DTC) 2.0
Society 5.0 Initiative
58. INDIA JAPA
N
CHALLENGES IN
Limited healthcare
infrastructure
Healthcare affordability
and accessibility
Data privacy and security
User awareness and
adoption
Regulatory environment
Slow adoption of digital
health solutions
Interoperability and data
sharing
Aging population and
healthcare demands
HEALTH TECH
60. International Healthcare
Innovation Hubs
Global Health Tech Accelerator
Programs
Global Health Data Sharing
Platforms
Cross-Border Health Tech
Investment Networks
International Health Tech
Competitions and Challenges
Establish international healthcare innovation hubs or centers that bring together startups, researchers, and
healthcare institutions from different countries to collaborate on cutting-edge health tech solutions.
The Texas Medical Center (TMC) in the United States hosts the TMC Innovation Institute, which attracts
healthcare startups and innovators from around the world to collaborate on healthcare advancements.
Launch global health tech accelerator programs that provide early-stage startups with mentorship, funding, and
resources, facilitating international cooperation and innovation.
The Healthtech Accelerator by Startup bootcamp collaborates with healthcare organizations and investors to
support health tech startups from various countries in their growth and development.
Develop secure and standardized platforms for sharing anonymized health data among healthcare institutions,
researchers, and organizations worldwide, facilitating collaborative research and insights.
The Global Alliance for Genomics and Health (GA4GH) creates data-sharing standards and tools to enable
global collaboration in genomics research.
Establish investment networks that connect health tech startups with international investors and venture
capitalists, fostering growth and innovation in the health tech sector.
Health Tech Nordic, a collaboration between Nordic countries, supports health tech startups in the region by
providing access to a network of investors and resources.
Organize global health tech competitions and innovation challenges that invite startups and innovators from
various countries to showcase their solutions and collaborate on healthcare innovations.
The Longitude Prize is a global challenge that encourages innovators worldwide to develop solutions for
pressing healthcare issues, such as antibiotic resistance.
64. Global Renewable Energy Trends
19% 19%
16%
16%
11%
4% 4%
3%
5%
3%
Advanced
Photovoltaics
AI & Big Data
Distributed Energy
Storage Systems
Hydro Power
Bioenergy
Grid Integration
Green Hydrogen
Advanced Robotics
Blockchain
Wind Energy
65. Renewable Energy Tech : An Outlook
Market Opportunity
Installed Capacity
Top Segment
Number of Startups
Growth Projections
INDI
A
revenues of $43.4bn in 2020
JAPA
N
66. Government Initiatives
1
2
3
4
5
INDI
A
JAPAN
Offshore Wind Promotion
Act
Renewable Portfolio Standard (RPS)
Green Bonds and Financing Support
New Energy and Industrial Technology
Development Organization (NEDO)
National Solar Mission
Wind Energy Development
Renewable Purchase Obligation (RPO)
Solar Park
Scheme
Green Energy Corridors
Feed-in Tariff (FIT) Scheme
68. INDIA JAPA
N
CHALLENGES IN RENEWABLE ENERGY SECTOR
Integration and Grid
Stability
Technological Challenges
Market and Demand
Constraints
Financing and Access to
Capital
Policy and Regulatory
Framework
Limited Feed-in Tariff
(FiT) Rates
Nuclear Energy
Dependence
70. Cross-Border Renewable Energy
Investment Network
Create investment networks or platforms that connect renewable energy project developers with potential
investors, facilitating cross-border financing for renewable projects.
The Clean Energy Trust (CET) in the United States connects clean energy startups with investors, fostering cross-
country investments in renewable energy innovation.
Renewable Energy Conferences
and Expositions
Attend or organize international renewable energy conferences and expositions that bring together industry
professionals, companies, and innovators to exchange ideas and explore collaboration opportunities.
The World Future Energy Summit (WFES) in Abu Dhabi serves as a global platform for renewable energy
stakeholders to network, discuss advancements, and establish partnerships.
International Renewable Energy
Research Consortia
Establish research consortia that unite universities, research institutions, and renewable energy companies
across borders to collaborate on research projects, share knowledge, and drive technological advancements.
The European Solar Manufacturing Council (ESMC) collaborates with solar energy experts and businesses
across Europe to advance solar manufacturing technologies.
International Renewable Energy
Education and Training Programs
Develop cross-border education and training programs that offer renewable energy courses, workshops, and
certifications to professionals and students from different countries.
The Renewable Energy Master's Program at the European Energy Institute (EUREC) offers a joint European
degree program that attracts students from various countries to study renewable energy.
73. SANSAN & EVERNOTE
Sansan, a Japanese cloud-based business card
management startup, partnered with
Evernote, a popular note-taking app startup
based in the United States.
VIRTUSIZE & FITS.ME
Virtusize, a Swedish fashion tech startup,
collaborated with Fits.me, an Estonian virtual
fitting room to combine recommendation
technology withFits.me's virtual fitting solutions
SPOTIFY & UBER
Uber, a ride-hailing company, and Spotify, a
music streaming service, collaborated to
allow users to control their Spotify playlists
from within the Uber app
GRAB & OYO
Grab, a Singapore-based ride-hailing and
super app platform, collaborated with
OYO, an Indian hospitality startup, to offer
seamless travel experiences to users.
Startup
Collaborations
1. 2.
3. 4.
74. JETRO INSIGHTS
India and Japan must jointly tackle key obstacles for startup growth: investing in skill development, fostering cross-
sector collaboration, simplifying regulations, and improving funding accessibility.
Invest-Japan, is another initiative for any startup that intends to set up their facility in Japan, JETRO provies free of
cost consultaion and co-working space for 50 working days, available at 6 locations in Japan.
Indian and Japanese startups hold promising prospects for collaboration. Their combined strengths encompass
technology, healthcare, clean energy, and agriculture.
Boosting Indian-Japanese startup collaboration involves bilateral agreements, shared incubators, cross-country
events, and industry-specific initiatives, fostering innovative partnerships.
India's booming fintech sector holds promise for mobile payments, online lending, and blockchain solutions. In
Japan, the sharing economy offers opportunities in car sharing, pet care, and eco-friendly ventures.
Use India-Japan Startup Hub, NASSCOM Japan Connect, and events like Japan India Innovation Meet for cross-
border collaboration. Join pitch events and networks like TiE Global to boost visibility and partnerships.
75. THE STATE OF
STARTUP
ECOSYSTEM
A research and analysis by Ms. Sakshi Sharma, overseen and supervised by Joshua Flannery, CEO,
Innovation Dojo Japan LLC. Enquiries: joshua@innovationdojo.com.au
This document is the result of a research and analysis by Ms. Sakshi Sharma, overseen and
supervised by Joshua Flannery, CEO, Innovation Dojo Japan LLC.
Enquiries: joshua@innovationdojo.com.au
www.innovationdojo.com.au