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1. Media and Information Literavy

2. Describe the nature of genre in
relation to understanding codes and
conventions.
Evaluate everyday media and information
with regard to codes, convention, and
messages; in regard to the audience,
producers, and other stakeholders.
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2
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Discuss popular media tropes, specifically,
television tropes.

3. Media Languages are
codes, conventions,
formats, symbols, and
narrative structures
that indicate the
meaning of media
messages to an audience.

4. Codes are better
understood when you
have a good grasp
of what the genres
in media are and
how they are
classified and
interpreted using
codes and
conventions.

5. Genre is a French word for "type" or
"kind." Genre has been a major component in
understanding literature, theatre, film,
television, and other art and media forms.
The grouping into recognizable categories of
content of these forms is what characterizes
genre. Each of these categories is further
marked by "particular set of conventions,
features, and norms (Neale as cited in
Creeber, 2003)."

6. Recognizable
communicative
event
Characterized
by a set
of
communicative
purpose(s)
Identified and
mutually
understood by
the members of
the professional
or academic
community in
which it
regularly occurs

7. It is the nature
of media exposure
such as reading
a book or a
newspaper,
watching a film
or television show,
or surfing the
internet.
It is the intention of
the media messages
that you are exposed
to.
Example: A news report
informs you of an
event thus utilizing the
principles of newswriting
to do so.

8. Genre helps audiences-readers
and viewers—to understand
the text by merely
looking at those signs
that you can recognize
and interpret.

9. group purposes—
your reasons for
consuming the
message affect
your understanding
of it, e.g., when
you watch for
entertainment, you
may tend to be
less critical of
the hidden
intention of the
cultural
constraints—
the culture
you belong
may have a
different way
of looking at
things
compared to
other
professional and
organizational
preferences and
prerequisites your
biases toward
the message may
also affect your
interpretation of
it; and
one's role in
the society,
i.e., a student
may interpret
the message
differently
compared to
someone who
is a working
adult;
BUT A GENRE IS NOT FIXED OR STATIC. THERE ARE
FACTORS THAT MAY INFLUENCE HOW MESSAGES MAY BE
UNDERSTOOD. THE FACTORS INCLUDE:

10. Codes are known as a
system or collection of
signs that create
meaning when put
together. Media codes
are the technical tools
that media producers
use to create meaning
in their messages.
What are

11. Codes consist of signs
that have meaning and
the meanings are dictated
by agreed rules of
interpretation. Although
codes guide the way a
message may be
interpreted or understood,
it is not guaranteed
that all people will

16. The message is still open to
miscommunication and
misinterpretation because of
certain factors such as
culture, personal biases, and
level of knowledge.

17. There are codes
that are embedded
in the technical
codes such as
objects, setting,
body language,

18. When equipment is used
to tell the story in a
media text which
consequently affects how
you can interpret the
meaning of that text,
you are dealing with
technical codes

19. The use of language
style and textual layout
also express meaning.
Captions, titles, slogans,
taglines, and some other
language elements are
also utilized in a way
that may suggest a

21. Codes are signs and for you to
interpret what they mean, you
have to be familiar with how these
signs operate.
For us to be able to recognize
the properties of a particular
genre, we may consider some
textual features.

24. Formulaic messages are what they
are because of the use of
conventions.
A convention refers to the
generally accepted way of doing
things that has formed into a
habit because of repeated
What are

25. Meanings are produced through the use of
codes and conventions. These codes are
naturally embedded in genres which are
used to group media content or messages.
In media studies, a convention refers to
the long accepted way of doing things.
The development of conventions is due to
repeated exposure to messages under the
same genre.Codes, conventions, and tropes
are all tools for understanding and
interpreting contents or messages.

26. Tropes are storytelling devices. It
highlight twists on the plot or
narrative, much like how an idiom is
used to connote a meaning rather
than being literal about an
expression. Tropes provide texture to
a story.

27. Television is a very popular
media form as this is
perhaps the most "invasive"
of all media technology. You
may have several television
monitors in every corner of
your home. Thus being the
case, you might have
encountered, without you
knowing it, the different