The document provides an overview of using Twitter for business purposes. It discusses what Twitter is, why businesses should use Twitter, and provides steps to create a visible Twitter profile, how to tweet, Twitter etiquette, and how businesses can utilize Twitter. Examples are given of how companies like Airtel, Kingfisher Airlines, and Dell have used Twitter for customer service, engagement, listening, and sales. The document concludes with providing a Twitter task for participants to try out tweeting with hashtags and engaging with others.

2. Twitter For Business
www.facebook.com/learnsocialmedia
(A Presentation from SocialMe’s
Social Media and Business
Workshops in India)

3. Twitter
• What is Twitter
• Why Twitter
• 5 Steps to Create Visible Twitter Profile
• How to Tweet
• Twitter Etiquettes
• Twitter & Business
• Twitter Case Studies and more!
• Task: Twitter For Starters

4. What is Twitter ?
Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o

5. Why Twitter?

6. One Bird Tweets | 100s Listen
Two Birds Converse | 1000s Listen
Many Birds Converse | World Listens
Twitter helps you “Identify the Right Person”
It is a Social and Conversation search tool
It has immense ‘Viral’ potential

7. Social Media Journalists
#Echovme

8. Get started with Twitter

9. Five Ways to Create a Visible and
Credible Twitter Profile

11. 1. Decide a ‘Interesting’ username
X @antonymareesdsilva
@antonymarees
X @amdrockstah
a. Short user name
b. Company handle
c. Personal handle – personal name
d. Remember, twitter handle is your ‘Online Identity’

12. 2. Add a image to your profile
a. No Cartoons
b. Company’s logo if creating a company’s account.
c. Personal picture, if creating a personal account.
d. Distinct clear face pic that shows you with a smile 

13. 3. Add location to your profile
a. City, Country

14. 4. Twitter Bio – Characters that
Defines YOUR BRAND
Example: Entrepreneur, CEO, NLP Professional, Love
Social Media, Dancing, Yoga and Pets
a. 160 Characters that defines you.
b. Churn your qualities in these few words.
c. Use keywords, combination of professional and personal attribute of
yours. (Decide 10 keywords that are associated with your personality)
d. Remember, these words increases your visibility and credibility

15. 5. Add a Link to Your Profile
a. To add further to your Bio credibility, link your profile to your BLOG
or your LinkedIn profile.
b. You can link it to your website if you don’t have both.

16. How to Tweet

17. Write your message in
140 characters and press
Tweet

18. To find people type in the search bar
and click on the green plus to follow
Note that you can search people or tweets

19. Or start by
following
those your
friends are
following

20. To look at someone’s profile
click on their name

21. Other Ways..
99 tribes

22. Twitter replies start with @Name
and are to that person
My tweet
replies
People following me and Gihan / Suranga will see this conversation

23. So, to reply
use the @ before the name of
person
or click on reply

24. A retweet is to tweet
something someone has
already written

25. A Direct Message (DM) is a private
message that no-one else sees.
You can only DM people who are
following you back.

26. You can see any mentions of you
under @mentions and also see any
Retweets (RT)
If you really like a tweet you can favourite it to keep it to go back to

27. A # is a way you can label tweets that
makes them easier to search for
‘#’ Collaborates Tweeples
‘#’ Content Aggregator
‘#’ Connects Emotions
‘#’ Connects Religions, City, Trends and
More.

28. Twitter Etiquettes
If you like a
particular Post links to
message, articles and
retweet it. sites you
People often think folks Make sure
Converse
appreciate would find your tweets
Be casual and with people Do not
the sharing interesting— provide some
friendly just don’t Spam!
and even if real value to
broadcast
amplification they’re not people.
of their your sites or
ideas, so look about your
to retweet company.
cool stuff.

29. Twitter For Business
Listen Engage Offer
• Offer Twitter exclusive coupons or deals
• Organize Twitter Contests
• Sponsor or organize Tweetups
• Make a Common Hashtag for Brand
• Take people behind the scenes of your company
• Post pictures from your offices, stores, warehouses, etc.
• Share sneak peeks of projects or events in development
• Engage with audience and community
• Offer customer service and quick solutions

30. Listen!
Engage
Offer
BSNL Case>>>

31. Twitter Business Ecosystem
Customer Service
Recommendation
Jobs
& Feedback
Research Company Updates
Sales/ Business Promotion &
Development Events

32. Indian Brands on Twitter – Case
Studies

34. Customer Service
•@airtel_presence listens to •@flykingfisher engages with its
customers on Twitter. customers on Twitter.
•Guide them about its •Greets individuals and thank
product and services. them for feedback.
•Solve customer queries. • Solves customer queries and
•Provides after sales support provides solution.

35. Listening
• Ching’s Secret effectively listens
to customers talking about the
brand “Chings Secret”
• Humor is the element that adds
to experiential marketing. For
example: Chings Khao Baaki Sab
Bhool Jao
• Takes up personalized
conversations, thus creating
brand remark or say ‘brand
connection’ with customer’s
heart.

36. Getting Personalized
• Sutralite is a HR service provider.
• Follows CEO / Manager level
individuals
• Takes up ‘General’ conversation with
them.
• Introduce their brand and their
services
• Takes up personal conversation –
Greets | Wishes | Conversation on
General Topic

37. International Brands

38. Coffee | Tweeting | Conversations
General conversation
Brand Recommendation
Brand Listening & Responding

39. 1st Srilankan
Tweetup
It is no more a
Tweetup Loyalty
brand! A another
Card - 10 % off
Twitter Friend!
The MD personally
meets popular Regular Twitter
tweeters or Promotions
influencers
Integrates other Listening &
Social Media reacting to general
Channels with coffee
twitter conversation
Active check on
Reacts to ‘brand’
#Colombo
recommendations
conversations

40. Dell Sales Strategy
• Dell is amongst the visible
corporate behemoths
actively using social media
• In 2009 Dell made $6.5
million in revenue from
their Twitter presence
• Dell says its sales from
Twitter have actually tripled,
which is consistent
with previous reports

41. Twitter Worst Practices
Continuously promoting product
Automated tweets with no
engagement
Ignoring to listen
Irregular activity
No Originality

42. Twitter Task for Participants
1. Follow each other. And use #Echovme for every tweet you are going to make now.
3. Update your first Tweet with #Echovme (It can be about your experience of learning from
workshop, about your experience, about food, about your travel etc)
4. Take up a conversation with each other, do not TALK at ALL.. Do not forget to use the #SocialME in
your conversation.
5. Make use of @_____________ in your conversation. (Example: @mad_nad hey it was pleasure
meeting @ivinay @aaroo4 and @pprakash in the #Socialme session (Do not copy this) )
6. Use Twellow to find your Target audience using “Keywords” Ensure you are following people that
you think are relevant to your business, hobby or interests.
7. Greet At-least 10 people once you follow them! Example: #nowfollowing @______ @_______
@_______ - glad to follow you and connecting here.
8. You are all now the “Official Tweeters” of #Colombo workshop Tweet about the event, what you
are learning and communicate on Twitter with #socialme
“We are Governing and Evaluating Your Fast-a-Tweet service”

43. Connect with Sorav
• www.facebook.com/soravjain
• www.twitter.com/soravjain
• www.linkedin.com/in/soravjain
• www.soravjain.com
• www.youtube.com/soravjain

44. Join us to Learn More
www.facebook.com/learnsocialmedia

45. Join Our Workshops
http://www.echovme.com/workshops

46. Thank You
www.facebook.com/learnsociamedia