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What's next in UA? - @thomasbcn at Applause 2019
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Keynote @thomasbcn at Applause.io, Barcelona 2019
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What's next in UA? - @thomasbcn at Applause 2019
1.
© thomasbcn 2019 @thomasbcn What’s
next in UA?
2.
© thomasbcn 2019 What’s
next in UA? • App channels evolution • RIP UA manager • Tracking limitations?
3.
© thomasbcn 2019 1.
UA channels : more of the same
4.
© thomasbcn 2019
5.
© thomasbcn 2019 Facebook
is going UAC!
6.
© thomasbcn 2019 Facebook
7.
© thomasbcn 2019 Google Read
more: Apptamin’s blog
8.
© thomasbcn 2019 Beyond
the duopoly Credit Lorenzo Rossi, the Ad-vengers
9.
© thomasbcn 2019 The
“next five” (inc. web + Microsoft, Verizon. Source: LUMA)
10.
© thomasbcn 2019 Programmatic
: from DSP to in-house • Transparency • Control • Costs? Read more: - cost/benefit analysis, @pgbowen on Thinking programmatic - history of UA, @eric_seufert on How things grow
11.
© thomasbcn 2019 Offline:
TV, OOH, Radio, Superbowl Online: Influencers, Podcast, Spotify/Hulu… The web is back? Paid content, Google Ads, PWA, web sdk…
12.
© thomasbcn 2019 2.
RIP UA manager consumeracquisition.com
13.
© thomasbcn 2019 consumeracquisition.com
14.
© thomasbcn 2019 The
return of mad men
15.
© thomasbcn 2019 Storytelling
is back in fashion 95% of new concepts fail. 10x creatives make a 100x difference
16.
© thomasbcn 2019
17.
© thomasbcn 2019 Increasing
data complexity useracquisition.com
18.
© thomasbcn 2019
19.
© thomasbcn 2019 Creative
testing processes
20.
© thomasbcn 2019 “Exhaustive
ad creative experimentation and analytical discovery are now the ways in which a user acquisition team establishes a competitive advantage”, Eric Seufert Automated creative testing
21.
© thomasbcn 2019 Source:
Mobile Fix 24/5 Predictive creative testing
22.
© thomasbcn 2019 AI
era. Go BIG, or go home
23.
© thomasbcn 2019 3.
Tracking: flying blind? • SANs attribution • GDPR 2.0 • Apple killing the IDFA?
24.
© thomasbcn 2019
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