Industries are scrambling to figure out how to effectively integrate technology into their business. Increasing your brand's presence in the digital space is wise. But do you know what you're offering your audience and potential customers? This presentation explores what an experience is, how it connects to brands, and the point of technology by taking it back to the fundamentals of human connection.

1. What’s the Point with
Tech Anyway?
OPTIMIZE THE BRAND EXPERIENCE BY APPLYING STORY TO INNOVATION
Tunisha Singleton, Ph.D. ©2017

2. Turn Awareness into Behavioral Change
(& Consumer Loyalty)

3. Immersive
media is
contagious,
spreading across
multiple
industries
 Live sports
 Social advocacy
 Video games
 Medical, Psychotherapy
 Military training
 Movies, entertainment
 Tourism

4. The Point of Immersive
VR and 360 video aims to
put people in places
they’ve never been
before

5. VR/AR represents a turning point
in media consumption.
The sport experience is now
STORY LIVING brought to you by
technology.

6. Cause Marketing & Immersive Experiences
 TURN A USER INTO A DONOR
 EMPATHY  TO ACTION
Charity: Water gave donors a VR experience
at this black-tie gala in New York (2016)
Photo: Adam Mason
Note the pattern between
media consumption &
human behavior

7. What is this experience you speak of...
EXPERIENCE – the sensation of being emotionally
or aesthetically moved by an occurrence directly
observed or actively participated in; the totality
of a person’s perceptions, feelings, and
memories that cumulatively make up particular
qualities of a person or group of people.

8. ...so what’s the point?
The push to integrate the newest
technologies is all well and good...
But are bells and whistles enough?
Am I doing it out of industrial force and
pressure to keep up?
FOMO? (fear of missing out)

9. Need for Applied-Research
Dive into the relationship
between human culture and
technology

10. The Need for Story
Let technology be the car and story be the
driver.
The car will not go anywhere w/o something
behind the wheel.
Story and intent makes technology:
- useful
- relevant
- and participatory.

11. Marketing the
acceleration of
content is not
enough.
The 3Es:
 Emotion
 Engagement
 Experience
Integrate my framework of experiential
marketing into your content and
marketing strategy