Today, Yammer's CEO David Sacks announced to the press Yammer's new products. Yammer's new product direction solidifies its position as a social layer, a system of engagement designed to work with systems of record. Today, the following products were announced: * Yammer Activity Stream API * Open Graph for Enterprise * Yammer Embed

1. The Enterprise Social Network!
May 17, 2011"

2. Our Vision"
Every company will have its own internal social network. "
•# Every company size!
•# Every industry!
•# Every country !
•# Every employee!

3. Our Traction"
•# Over 2 million verified corporate users"
•# Over 80% of the Fortune 500 have Yammer networks"
•# 19% conversion to premium product"
•# 23 languages, 161 countries"
•# Access everywhere"

4. Systems of Engagement Are the Future – Geoffrey Moore "
“"Increasingly, Systems of Record have
become a necessary but not sufficient
prerequisite for business success.”"
“"What will enable this transformation
are Systems of Engagement that will
overlay and complement our deep
investments in systems of record.!
Systems of engagement begin with
a focus on communications.”"
from http://www.aiim.org/futurehistory

5. Knowledge Workers Need Systems of Record and Engagement"
SYSTEM OF!
ENGAGEMENT!
SYSTEMS OF! CONTENT!
MANAGEMENT!
CRM! HR! FINANCE! LEARNING!
RECORD!

6. Alternative to Yammer"
Every System of Record becomes a social
network, creating fragmentation and chaos."
SYSTEM OF!
ENGAGEMENT!
SYSTEMS OF! CONTENT!
MANAGEMENT!
CRM! HR! FINANCE! LEARNING!
RECORD!

7. Systems of Engagement Need to Integrate with Systems of Record"
SYSTEM OF!
ENGAGEMENT!
SYSTEMS OF! CONTENT!
MANAGEMENT!
CRM! HR! FINANCE! LEARNING!
RECORD!

8. Existing Integration Tools"
•# SharePoint"
•# Active Directory"
•# Single Sign On"

9. What We$re Announcing Today"
Additions to the Yammer Integration Suite:"
Activity Stream API! Open Graph! Yammer Embed!
for Enterprise!

10. Yammer Activity Stream"
Aggregates activity stories within Yammer"

11. Yammer Activity Stream API"
•# Lets any third-party send activity stories to Yammer"
•# Preserves permission rules of system of record"
•# Automatically rolls up related stories to reduce noise"

12. Yammer Activity Stream$s Value-Add"
•# Aggregates activity from all your enterprise apps"
•# Batches related stories to reduce items in feed"
•# Makes stories sharable and collaborative"
•# Will elevate most important stories to primary feed"
•# Make objects mentioned in stories searchable"
!"#$%&$'()*%+%)%,-)./01"2()!$3,%&)+")4"$5()

13. Open Graph Protocol - Enterprise Extensions"
Follow, like and share anything"
•# Open Graph Protocol Enterprise Extensions allow you to integrate
business objects directly into the Yammer social graph."
•# Follow records to get notified of updates."
•# Share internal and external links with your colleagues."
•# Comment and Like activity stories to start a conversation.

14. Yammer Embed"

15. Yammer Embed"

16. Availability"
•# Yammer Activity Stream – Available Today"
•# Yammer Activity Stream API – Documentation Available
Today"
•# Open Graph Protocol Enterprise Extensions –
Documentation Available Today"
•# Yammer Embed – Available in Q3"

17. Maximizing Network Impact and Value"
Deployment and Engagement Services"

18. “It used to be that hoarding knowledge “Based on [our] findings, companies "
was power. Today, sharing knowledge looking to implement Yammer can "
is power.”" anticipate significant productivity "
-#Michael Fauscette!
gains and cost savings.” "
IDC"
- FORRESTER CONSULTING!
“The Economic Impact of Yammer” (April 2011)"
“Our network has literally become "
a human Google. Deloitte employees
can ask questions and get answers in "
seconds, as well as find a trove of "
relevant information they didn$t even" “At IGN, Yammer is "
have know they needed."" everyone's second brain." "
- ROY BAHAT!
- PETER WILLIAMS! IGN Entertainment"
Deloitte "