Social Media Listening with Visual Insights Get to know your customers on a whole new level with AI-powered analysis of text, images, and audience data from social media. This is our story Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool. With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung. In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market. Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges. YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw. Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category. Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.

1. Social Media Listening
with Visual Insights
Understand your customers like never before
youscan.io

2. Thousands
of brands using our platform globally
2010
year founded
Over 60
teammates in 14 countries
About YouScan

3. YouScan is an AI-powered social media listening platform
with industry-leading image recognition capabilities.
Now, with ChatGPT Insights Copilot!
YouScan helps businesses analyze consumer opinions,
discover actionable insights, and manage brand
reputation.
500K
Media sources
covered
95%
Text and image
classification accuracy
500M
Data points
analyzed daily
500B
Social data archive

4. Trusted by the world’s
leading brands and agencies
Recognized by
industry analysts and customers
Cool AI Vendor for Marketing
- Gartner
- report by SaaS Advisor
Visual Analysis category Winner
in Martech Challenge
“
“

5. Advanced AI-powered text and image analytics
for faster insights
Unlimited users with granular access rights and workflows
Custom dashboards and smart alerts
Comprehensive coverage + custom crawling for
client-specific sources
Third-party integrations (pre-built + custom) and API
Built-in automation + Smart ML Tags
In-app customer support via real-time chat
Powerful yet user-friendly
Social Media Listening

6. We help companies listen to
their customers and improve
Our Mission

7. How YouScan can
help your business
Market Research
Analyze social media data worldwide with no
geographical limitations and significant investment
requirements.
Brand Management
Track customer perceptions and sentiment toward
your brand. Understand what satisfies and
disappoints your customers.
Competitor Analysis
Measure the share of voice to benchmark awareness of
your brand against competitors. Assess the strengths and
weaknesses of your business.
Crisis Management
React to threats that can break your brand reputation
immediately. Get real-time notifications and act fast.
Influencer Marketing
Identify creators who already use and love your product.
Build relationships and turn them into your brand
ambassadors.
Trend Analysis
Analyze billions of online conversations to predict
long-term trends that will significantly impact your
business.

8. Visual Analytics
YouScan’s advanced capabilities describe images in vivid detail,
providing brands and agencies with instant access to valuable
consumer insights.
Visual insights
See 80% more brand mentions using AI-powered image
recognition. Analyze objects, scenes, activities and
demographic information on images to understand your
customers better.
Get a complete picture of consumption situations
involving your products and services, discover new use
cases, and get inspiration for new products and marketing
ideas.
Compare the context of images featuring your brand logo
with the competition. Find out what makes your brand
stand out from the rest.

9. Growing demand for
social intelligence
The need for visual
content analysis

10. INSIGHTS COPILOT
Conversational social media listening assistant
powered by ChatGPT to find qualitative insights from
millions of online conversations.
Launched in April 2023, YouScan’s Insights Copilot
lets you ask questions about data and get
responses, insights and summaries in natural
language.

11. Collect your brand mentions
from different types of sources globally.
Social Networks: Twitter, Facebook, Instagram, YouTube,
TikTok, Reddit, Quora, LinkedIn, Pinterest, Twitch
Google Maps
App store platforms: Google Play, App Store
Blogs & Forums
Online media
Review websites
E-commerce platforms and others
Messengers: Telegram
Global coverage

12. YouScan automatically sorts mentions by categories,
subjects, and trends to uncover
the most important information among billions of
conversations happening online.
Smart tags
AI-powered data
segmentation
Auto-Categories
Find posts that contain customer complaints, praise,
opinions, and comparisons in a matter of seconds.
Forget about manual data markup with Smart tags –
context-based data segmentation.
Get hundreds of mentions automatically segmented
into custom tags based on your needs.

13. YouScan’s AI-powered system provides real-time insights
to help you make data-driven decisions.
Insightful
analytics
Aspect-based sentiment analysis
Look over detailed customer opinions on various
aspects of your product using aspect-based
sentiment analysis, which recognizes both the
context and tone of the posts.

14. Insightful
analytics
Trend detection
Stay aware of trending discussions about your
monitoring subject, get to know what triggered
the mention spikes
and where they originated.
Uncover the most common words, phrases,
emojis and hashtags, and track their popularity
over time to be on the same page with your
audience.

15. 26
Customizable
reporting
Create custom dashboards for various teams and
stakeholders across your organization.
Custom dashboards
and data export
Keep the most important data at your fingertips. Create
separate dashboards for various tasks
and stakeholders, providing access to real-time analytics,
or export analytical data in any format you need.
Showcase data from different monitoring topics within a
single dashboard. Drill down into detailed analytics using
interactive widgets.
Get automatic reports delivered to your inbox
or share dashboards by creating custom links.

16. 26
Automation &
Integration
Rely on YouScan’s automation and integration capabilities
to make your teams' workflows faster, easier, and more
efficient.
Smart features and integrations
Send important mentions from YouScan to your existing
workspaces and tools like CRM, helpdesk platforms,
and messengers using out-of-the-box integrations.
Get notified about any unusual activity in your
monitoring topics by email or messenger with smart
alerts to prevent any crisis situations.
Create rules for automating your workflows, easier data
management and segmentation.

17. Unlimited
number of users
Different
permission levels
Task
assignment
28
Collaboration

18. Knowledge base
Outstanding customer support and
account management help you focus
on the important information for your
business and get the best results.
Included in all pricing plans at no
charge.
YouScan's fresh, friendly, and intuitive
user interface requires a minimal
learning curve. Available in light and
dark mode.
Customer support
Friendly interface
Instantly find answers to your
questions using a self-serve online
library of documentation that
includes how-to guides and
instructions.
Customer
experience

19. Case study - L'Oréal
L'Oréal wanted to improve the formula and communication for one of its top makeup
products, so they decided to survey their customers. The goal was to learn which
active ingredients are credible and which words the audience uses when discussing
foundations in general. The "consumer glossary" created with the help of social
media monitoring was later used for marketing communication.
Challenges
Limitations of traditional research methods (pressure
on respondents and readymade answers);
Getting access to a large scope of honest opinions
shared by customers in a natural online environment;
Difficulty in detecting the most commonly used words
and phrases to create a "consumer glossary."
Results
Received feedback about new and updated products;
Discovered words that customers used
to praise the products;
Adjusted customer communication strategy;
Got valuable insights that were then used for further
research;
Conducted competitor analysis.

20. Case study - Theraflu
Theraflu, a GSK brand, launched an AI-powered interactive service called
"The Flu Forecast". The main goals were to raise customer awareness of the virus's
spread, increase product recognition as antiviral and anti-flu, and boost sales.
Challenges
Lack of data sources with up-to-date information of
audience's discussions about actual cases of the flu;
The complexity of setting up accurate search queries
for social media data;
Inability to use a unified approach to data processing
due to significant differences
in climate and population density in Eastern Europe.
Results
YouScan helped monitor the spread of the flu through
public online posts and track the epidemic's dynamics
and trends in a given location. More than 200 queries
were created to conduct an accurate data search.
The data found with YouScan was used to build the Flu
Forecast model using social media conversations,
weather forecasts, and top search queries in search
engines.
Theraflu experienced market growth that was 5 times
faster, and gained a record index of a market share
(34%).

21. What Customers Say
Chirag Kothari
Director, Social
Mindshare
Over the last decade, I have got my hands
dirty on more than ten social listening tools.
But no one capitalizes on AI how YouScan
does. It is the simplest, fastest social listening
tool I have used till now. Its AI-driven insights,
visualization, and filters are there to impress
you like no other. A must tool, even if it’s a
supplement to your existing tool.
Martin Miliev
Head of Social Media Intelligence
Publicis
YouScan offers excellent visual analytics and
UX on top of rich content sourcebook We have
picked YouScan because their tool is very user
friendly, offers a wide range of filters and
widgets to enhance the work of the data
translators. The platform offers exhaustive
coverage of various social media platforms
too. However, the image analytics and logo
recognition is where YouScan really shines.
Last but not least, they also offer excellent
customer support and willing to improve and
upgrade their offering.

22. Achieve your business
goals with YouScan
youscan.io
Choose a reliable social media listening partner.
✨