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- 1. INDIVIDUAL: Lessons of the Past Zynga Ronald Alunan IXD Creative Founder F2019 Startup Origin Story
- 5. https://venturebeat.com/2011/12/12/zynga-history/ Ronald Alunan IXD Creative Founder F2019 Mark Pincus Founder and Former CEO of Zynga in 2007 Worked in Venture Capital https://en.wikipedia.org/wiki/Mark_Pincus Founded 4 Start ups before Zynga Freeloader Support.com Tribe.net Investing Mark was the key investor in Zynga and they were able to fund themselves by achieving market fit and a novice gamer.
- 6. Highly Popular Game on Facebook Zynga Poker Mark found a market fit with Zynga connecting social with gaming as web games on Facebook. Other games followed, such as Mafia Wars, and the popular Words For friends. Zynga’s games were free-to-play or “freemium” where players were able to pay for virtual goods to enhance gameplay. https://www.businessinsider.com/zynga-revenue-analysis-2011-9 Ronald Alunan IXD Creative Founder F2019
- 7. https://www.businessinsider.com/zynga-revenue-analysis-2011-9 Ronald Alunan IXD Creative Founder F2019 Virtual Goods In this free-to-play Market, users were able to spend money to enhance their game play. The free-to-play market drew in large audiences and generated sales from small groups of people who spent large amounts of money. They were able to achieve product market fit by connecting Facebook users to games that they could play together with their Facebook friends.
- 8. https://www.businessinsider.com/zynga-disaster-timeline-2012-12 Zynga’s Crash of 2012 ● Zynga at their peak was still codependent on Facebook’s user group. ● As ad prices became more expensive, talent leaving Zynga for competitors. ● Facebook was making it harder for Zyngna to benefit from its users and players began to leave. ● Developers were not excited about the halfhearted games in the pipeline. Within 6 months, Zynga had lost 10-15% of their company’s value at 10 billion dollars. Ronald Alunan IXD Creative Founder F2019
- 9. https://venturebeat.com/2019/02/09/how-zynga-completed-its-turnaround-and-plans-for-39-growth-in-2019/ Hows Zynga in 2019? ● 93% of their market is Mobile now. ● They are acquiring successful game companies like Puzzle Dragons. ● Expanding through acquisitions. ● Expanding teams internationally because there is talented mobile developers and franchises. With Mark stepping down, and replaced by Frank Gibeau,is turning it around for promise. Ronald Alunan IXD Creative Founder F2019
- 10. Current Molecule ● Zynga declined because they offered too many games of a similar style. ● Much like how Atari failed with a flood of games. ● Unable to adapt to Mobile Market with. ● Expanding by acquiring successful games. ● Reaching out in different game markets grows their user base. ● More developed and polished games keeps players playing. Mobile Gamers Game Diversity User Retention https://venturebeat.com/2019/09/19/steam-labs-gets-even-more-experiments-and-updates-to-aid-discovery/ Ronald Alunan IXD Creative Founder F2019