The document outlines the MakeSense initiative, which aims to promote social businesses by connecting social entrepreneurs, companies, and investors through challenges and a web app. It discusses launching MakeSense in early 2010 by bootstrapping the website, conducting an Asia roadshow, and publishing the first business story on Gemalto to promote social projects and link different stakeholders. The long term goal is to establish MakeSense as a platform that provides new opportunities for social innovation, investment, knowledge sharing and community involvement.
5. Events
Network Venture-capital
Media
Incubator
Academics Consulting
Groups
Start-up
6. But....
Social businesses
are exceptions in
the business world
How to make innovative approach of
social business become a common
practice in the business world ?
13. Social Innovation Challenges Social Investment Challenges
Statement :
Social Business Innovation
Social Business investment as
challenges as a powerfull
a long term economically
tool to innovate through
viable and socially responsible
constraints.
MakeSense role :
Driving the challenge process Driving the challenge process
Tools :
Web-app datas & ressources Web-app datas & ressources
Christian expertise Romain expertise ( Finance &
Design thinking methodologies methodologies )
Designer (looking for an associate) ISR methodologies
Geek (looking for an associate) Geek (looking for an associate)
Collaborative tools (wave) Collaborative tools (wave)
Euromed Business Labs ( with all Euromed Business Labs
the physical tools needed). ( Business model research center).
16. Business Model formula :
BM
Connect with Social Entrepreneurs & People
Give companies & investors a reason to buy our challenges
17. Social Innovation Challenges Social Investment Challenges
Target Reason/Needs
Target Reason/Needs
Groups Talent
managers Business Relevant
motivation information
Angels
CEO of Diversifica
Image SRI
SME tion
capital-
riskers
CEO Back- Open SRI
up Innovation credibility
startup
14
23. MakeSense
Investnt
Social
Kno
w
-how biz nities
rtu
p po
O
24. MakeSense
Investnt
Social
Kno
w
-how biz nities
rtu
p po
O
Corporation
Talents motivation
Open innovation
Image
25. MakeSense
Investnt
Social
Kno
w
-how biz nities
p po
rtu Corporation
O Talents motivation
Open innovation
Image
26. MakeSense
Investors
New investment
channels
Investnt
Social
Kno
w
-how biz nities
p po
rtu Corporation
O Talents motivation
Open innovation
Image
27. MakeSense
Investors
New investment
channels
Investnt
Social
Kno
w
-how biz nities
p po
rtu Corporation
O Talents motivation
Open innovation
Image
28. MakeSense
Investors
New investment
channels
Investnt
Social
Kno
w
-how biz nities
Communities rtu Corporation
New experiences p po
New type of involvment
O Talents motivation
Open innovation
Image
29. MakeSense
Investors
New investment
channels
Investnt
Social
Kno
Communities w-how biz nities
New experiences
p po
rtu Corporation
New type of involvment O Talents motivation
Open innovation
Image
30. MakeSense
Investors
New investment
channels
Investnt
Social
Kno
Communities w
-how biz nities
New experiences
p po
rtu Corporation
New type of involvment O Talents motivation
Open innovation
Image
University
Consultancy Agency
Journalist agency
Editors...
31. MakeSense
Our job
Link the actors
Investors when their differents
New investment needs can converge
channels in a limited time.
Investnt
Social
Kno
Communities w
-how biz nities
New experiences
p po
rtu Corporation
New type of involvment O Talents motivation
Open innovation
Image
University
Consultancy Agency
Journalist agency
Editors...
32. How to begin ?
Bootstrap roadmap
Kick off 2010
17
33. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
Social
Projects
iMakeSense weMakeSense
(comunities) (corporation)
34. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
cia ts
So jec
l
o
Pr
iMakeSense weMakeSense
(comunities) (corporation)
35. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
Project
Social
iMakeSense s weMakeSense
(comunities) (corporation)
36. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
Social
Projects
iMakeSense weMakeSense
(comunities) (corporation)
37. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
Asie Roadshow
Social
Projects
iMakeSense weMakeSense
(comunities) (corporation)
38. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
Asie Roadshow
Social
Projects
iMakeSense weMakeSense
(comunities) (corporation)
Launch
makesense.org
39. Bootstrap : MakeSense
January - June
2010
Investors
MakeSense
(investors)
Asie Roadshow
Social
Projects
iMakeSense weMakeSense
(comunities) (corporation)
Launch
makesense.org First story
Gemalto.
40. Bootstrap : MakeSense
January - June first story
2010 ethomed
Investors
MakeSense
(investors)
Asie Roadshow
Social
Projects
iMakeSense weMakeSense
(comunities) (corporation)
Launch
makesense.org First story
Gemalto.