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1. CHANNEL
MARKETING
Your Company Name
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2. 2
AGENDA
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CAROL SMITH
Founder CEO
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MARRY SMITH
Graphic Designer
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TOM SMITH
Financial Advisor
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ANITA SMITH
Sales Manager
3
OUR TEAM
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Peter Smith
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Marry Smith
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Carol Smith
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John Smith
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4
ABOUT US
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5. VISION
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MISSION
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GOAL
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5
OUR MISSION
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6. 6
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01
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ORGANIZATIONAL GOALS
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7. 01
02
03
04
Market Factors
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Product Factors
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Competitors
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Nature Of
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CHANNEL MARKETING STRATEGY
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Nature Of
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Product Factor
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Market Factor
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Competitors
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CHANNEL MARKETING STRATEGY
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9. 9
01
02
03
04
05
06
07
Target Market
(Enterprise, Mid-
market, Small-medium
Business [SMB] )
Vertical Market
Expertise (Health
Care, Education,
Government, Etc.)
Core Competencies
& Solution
Differentiation
Geographic Presence/Reach
(Regional…world Wide)
Routes To Market &
Distribution Strategy
Vendor
Relationships
Revenue/Size
CHANNEL MARKETING PLANNING
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10. 10
Ideation
Business
Model
Customer
Discovery
Product
Design
Launch
Market
Planning
Development
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Sep Oct Nov Dec Jan Feb
LAUNCH PLAN AT A GLANCE PPT SAMPLES
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Business
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Development
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Market
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LAUNCH PLAN AT A GLANCE
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12. 12
Product 1
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Product 2
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Product 4
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OUR CHANNEL PRODUCTS
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Product 3Product 1
Product 2
13
OUR CHANNEL PRODUCTS
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14. Certain Brand
Incentives
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Selling Competing
Products
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Pricing
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Product
Knowledge
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CURRENTLY ACTIVE CHANNELS
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15. Discover Explore Evaluate BuyEngage
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BUYERS JOURNEY
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16. Discover
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Explore
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Evaluate
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Buy
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Engage
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BUYERS JOURNEY
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17. Partner 1
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Partner 2
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Partner 3
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Partner 4
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17
OUR CHANNEL PARTNERS
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18. 01
02
03
04
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18
TARGET CUSTOMER
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19. CHANNEL MARKETING
Download this deck as an
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Sales Marketing And Strategy Plan’
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20. 02
01
03
04
05
Demo Webinars
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Competitive
Comparison Webinars
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Breakout Demo
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TARGET AUDIENCE
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21. Competencies
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Capacities
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Capabilities
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3c’s
21
MEASURE POTENTIAL CHANNEL PARTNERS
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22. Competencies
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Capacities
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Capabilities
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MEASURE POTENTIAL CHANNEL PARTNERS
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23. Demographics
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Psychographics
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Biographic
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Motivation
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Modality
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Buyer
Persona
Building
Blocks
01
02
03
04
05
06
23
PROCESS TO MANAGE PARTNERS
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24. Training
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Incentives
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Recruitment
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Engagement
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Enablement
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01 02 03 04 05
24
PROCESS TO MANAGE PARTNERS DIAGRAM PPT IMAGES
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01
04
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02
25
OUR LEAD GENERATION PROCESS PPT EXAMPLES
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26. Ads
01
Marketing
Programs
02
Named
Account List
03
Nurturing
Campaigns
04
Speaking
Events
05
Roadshows
07
Tradeshows
06
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26
LEAD GENERATION ACTIVITIES PPT SAMPLE
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27. Accounting
Services
Advertising
Planning
Assistance
Catalog
Services
Employee Training
Inventory Control
Systems
. Data
Processing
Programs And
Systems
Financing
27
VALUE ADDED BY CHANNEL PARTNERSHIP
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28. Developing
Marketing
Communication
Program
Developing
Marketing
Communication
Plan
Evaluation &
Control Of
Marketing Budget
Planning
Situational
AnalysisThis slide is 100%
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Z
01
02
03
04
05
2016 2017 2018 2019 2020
28
OUR COMMUNICATION PLAN PPT PRESENTATION
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29. Reporting
Intelligence
Pricing Strategy
Product Design
Pre-Post Campaign
Strategy
Marketing
ROI
Marketing
Analysis
29
MARKETING ANALYSIS
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30. Product 1 Yes Yes Yes Yes
Product 2 Yes No No No
Product 3 Yes No No No
Product 4 No No Yes No
Product 5 No No Yes No
Product 6 No No Yes No
Product 7 No No No No
Case
Studies
White
Papers
Product
Brief
Datasheet
30
DELIVERABLES FROM MARKETING
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02
01
03
04
05
Finding, Securing And Maintaining A
Relationship Between A Producer And A
Retailer.
Devise Advertising Strategies
Negotiate Contracts
Establish Standards For The Retailer
Address Concerns
31
ROLES OF CHANNEL MARKETING MANAGER
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32. 01
Technological And
Logistical Support
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02
Planning
Assistance
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03
Specialized
Expertise
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ROLES OF CHANNEL SUPPORT SPECIALIST
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33. 33
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OUR TOP CHANNEL SALES PEOPLE
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34. This slide is 100% editable.
0
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Jan Feb Mar Apr May
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OUR CHANNEL SALES NUMBERS
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35
SALES BY REGION
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36. Washington
Montana
California
New
Mexico
Texas
Oklahoma
Kansas
Nebraska
South Dakota
North Dakota
Minnesota
Iowa
Missouri
Arkansas
Louisiana
Wisconsin
Illinois
Michigan
Ohio
Alaska
Hawaii
All States can be colored and edited separately
Average Sales
Higher Sales
Lowest Sales
36
US SALES BY REGIONS
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37. $ 768.4m
+12%
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$ 215.7m
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$ 542.6m
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$ 762.6m
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$ 772.7m
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37
FINANCIAL HIGHLIGHTS
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38. This slide is 100% editable. Adapt
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4.5%
$832.5M
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6.42%
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38
FINANCIAL HIGHLIGHTS
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39. CHANNEL MARKETING
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40. 40
06
05
04
03
02
01
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FINANCIAL GROWTH OF A BUSINESS DIAGRAM POWERPOINT IMAGES
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41. 01
02
03
04
05
06
07
08
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41
OUR SALES PIPELINE
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02
04
05
06
03
01
2014
2015
2016
2017
2018
2019
42
ANALYST BRIEFING PLAN
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43. 3.4
13.8
17.2
27.6
27.6
31
34.5
41.4
51.7
55.2
58.6
69
72.4
Other
Referral Program
Sweepstakes
Trade - INS
MDF/COOP
Loyality Programs
Spiffs
Premiums
Contsets
Giveaways
Merchandising / Display
Events
Price Incentives / Rebates
Types Of Channel Promotions Used
43
TYPES OF CHANNEL PROMOTIONS USED
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44. 44
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Referral
Program
Regional
Events
Press
Release
Buy Back
Program
Trade
Shows
CHANNEL PROMOTIONAL EVENTS
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45. 2016 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
January
February
March
April
May
June
July
August
September
October
November
December
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45
OUR TRADE SHOW CALENDAR
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46. 02
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01
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46
WEBSITE UPDATE PLAN
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High
Low
Text
Here
HighLow
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Here
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Your Text Here
Your Text Here
47
COMPETITIVE INTELLIGENCE
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48. Manufacturer
End Customers
Direct
Channels
1 Tier
Partner
Distributor
2 Tier
Partner
48
CHALLENGES IN THE CHANNEL
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49
COMMON CHANNEL CONFLICT
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50. Treat Your Partners As An Extension
Of Your Sales Force
Invest In Maintaining
Relationships
Consider Fewer Partners
Who Sing Your Praises
And Sell Confidently, Unlike
Disgruntled Partners
Finally Strike A Final
Consensus With Channel
Partners Is Just The First
Step
Ensure That Their Needs
Are Addressed
01
02
0304
05
06
50
HOW TO MAINTAIN CHANNEL RELATIONSHIP
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51. 51
CASE STUDY
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 Treat Your
Partners As An
Extension Of Your
Sales Force
 Invest In
Maintaining
Relationships
 Consider Fewer
Partners Who
Sing Your
Praises
 And Sell
Confidently,
Unlike
Disgruntled
Partners
 Finally Strike A
Final Consensus
With Channel
Partners Is Just
The First Step
 Ensure That
Their Needs
Are Addressed
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01 02 03 04 05 06
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52. Task Items Text Here Text Here Text Here Text Here Text Here Text Here
52
TABLES OF BUSINESS TAKES
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53. Timing Of
Entry
Exit
Strategies
Contract
Manufacturing
Target Market
Selection
53
TIMING OF ENTRY POWERPOINT SLIDE BACKGROUND DESIGNS
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54. NEWS PAPER
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54
NEWS PAPER LAYOUTS
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55. This slide
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55
CHANNEL DEVELOPMENT MODEL
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56. 56
Text 03
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Social Media
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Plan
04
05
SOCIAL MEDIA MARKETING PLAN
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57. Learning and Growth
Customer
Internal Business
Processes
Financial
57
BALANCED SCORECARD DASHBOARD FRAMEWORK PPT SAMPLE
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58. 58
QUOTES
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59
MAGNIFY GLASS
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60
COMPARISON
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61. 61
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Identify Customer
Creat Brand Identity
Develop Price
Strategy
Relate To
Customer
FUNNEL ANALYSIS FOR MARKET RESEARCH DIAGRAM POWERPOINT SLIDES
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62. 62
Thank you
TEXT ONE TEXT TWO TEXT THREE TEXT FOUR
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63. CHANNEL MARKETING
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