This presentation brings the overview of 10 transformative trends that will impact events in 2015. The trends focus on the areas such as social media penetration, generational changes, technological advances, the rise of new learning formats and a number of others. To learn more about transforming your events, visit http://www.slido.com

2. “The best way
to predict the future
is to create it.”
~ Abraham Lincoln

3. Where are we now in
2015?

4. If Mona Lisa lived in 2015

5. We’re not the first
‘selfie’ takers.

6. Technology just accelerated the
whole process
@slidoapp

9. And enabled us to share things…
@slidoapp

11. “Technology has become the new
normal.”
~ Peter Hinssen

14. What does this mean for
events?
@slidoapp

15. Social Technological Communication
TRENDS

16. 1. CREATING LIVE EXPERIENCES

17. 78%millennials would spend money
on an experience or event
over buying something desirable1
1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/

18. $1.3 trillion
in annual consumer spending
in the US alone1
Largest generation by population
1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/

19. Experience shapes the identity
and social status

20. “Experience engineering is about planning for how you
will engage people’s emotions and senses in both
physical and expanded virtual environments.”
~ Mike Walsh

21. YOUR TURN
1. Create an experience journey map
2. Craft the story that will underline the
experience
3. Map the pathways that your attendees will
take through your event
@slidoapp

22. 2. INTEGRATING SOCIAL MEDIA
Photo credits: http://www.lousyauber.com/

23. 83%event planners plan use social media
at least at one of their events2
2 Julius Solaris - Social Media for Events, Accessible at http://socialmediaforeventsebook.com/

24. #ITSNOTENOUGH

25. Market to the audiences of your audience

26. The fear that if you miss a party or event
you will miss out on something great
URBAN DICTIONARY
FOMO

27. suffer from FOMO which propels them
to show up, share and engage1
7/10
I checked my
Facebook. I can’t
miss that party,
miss.
1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/

28. YOUR TURN
2. Create tweetable moments
3. Market to the audiences of your
audience
1. Strategically integrate social media into
your events
@slidoapp

29. 3. BUILDING CONNECTIONS

30. Digitalized World

31. Personal network

32. Content
>
Networking

33. 86%
of the millennials want career networking
and job opportunities from events3
3 Dan Schwable - How Millennials See Meetings Differently, Accessible at http://www.apbspeakers.com/resources/whitepapers/SchawbelWhitePaper.pdf

34. Content
<
Networking

35. Pre-event networking

36. Bring your delegates to sponsors

38. YOUR TURN
2. Encourage networking by introducing
ground rules
1. Create long networking breaks
3. Organise interactive sessions that naturally
endorse networking
@slidoapp

39. 4. HYBRID EVENTS

40. Face-to-face
Meeting
Online
Meeting
HYBRID
MEETING

41. 80%
of eventprofs believe in increase of
virtual meetings4
4 MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research

42. ICCA World Hybrid Event

43. 153
onsite
445
online

44. YOUR TURN
3. Provide tools for online attendees
to participate
1. Have a dedicated moderator
!
2. Fill in breaks with programme
@slidoapp

45. 5. CO-CREATION

47. Credits:

49. YOUR TURN
1. Involve your attendees in creation of
your event
!
2. Let them decide what they want
3. Incentify participation

50. 6. EMBRACING CSR

51. 6/10
of millenials said sense of purpose
is a part of the reason for selecting the
current employer5
5 Deloitte Survey on Millenials, Accessible at http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html#

52. Both environmental and social
responsibility will help companies
differentiate themselves from the
competition.4
4 MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research

53. Credits: www.powerful-thinking.org.uk
People-powered events

54. Visible production elements

55. YOUR TURN
1. Set up your goal
Waste reduction?
Energy efficiency?
Audience engagement?
Measurable social impact?
!
2. Get your audience’s buy-in
3. Incentify participation
@slidoapp

56. 7. EMPOWERING AUDIENCES

57. Broadcastingis not enough
with
1.75 billion smartphones

58. Content! Content everywhere…

59. Create memorable moments
they can’t find anywhere else

60. Make them a part of the conversation
and answer questions that they truly care about

61. It’s not easy to create a meaningful conversation

62. Let your audience to submit the Qs
and steer the conversation

64. YOUR TURN
1. Use second-screen tech for greater
engagement
2. Incentify submitting Qs with rewards
3. Incorporate audience’s Qs
@slidoapp

65. 8. NEW LEARNING MODELS

66. Interaction becomes the most
precious commodity at events
CONTENT
INFLATION

67. Peer-to-peer

68. Fishbowl conversation

69. YOUR TURN
1. Incorporate interactive learning sessions
2. Fascilitate rather than broadcast
3. Let participants teach each other
@slidoapp

70. 9. TED-ify KEYNOTES

71. Create impactful
18-minute talks

72. 60min session
30min
talk
30min
Q&A

73. YOUR TURN
1. Leave more room for Q&A
!
2. Address audience’s interests
!
3. Use Q&A tools to avoid dreaded silence
@slidoapp

74. 10. TECHNOLOGICAL GADGETS

75. Hololens

76. iBeacons

77. Drones

78. YOUR TURN
!
!
1. Have a clear plan how tech could enhance
your event
!
2. Don’t use tech for the sake of using tech
3. Less is more
@slidoapp

79. Want to know more about event trends?
@slidoapp
www.slido.com
Get in touch with us

80. RESOURCES
1. Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://
www.eventbrite.com/academy/millenials-fueling-experience-economy/
2. Julius Solaris - Social Media for Events, Accessible at http://
socialmediaforeventsebook.com/
!
3. Dan Schwable - How Millennials See Meetings Differently, Accessible at
http://www.apbspeakers.com/resources/whitepapers/SchawbelWhitePaper.pdf
4. MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research
5. Deloitte Survey on Millenials, Accessible at http://www2.deloitte.com/global/en/pages/
about-deloitte/articles/millennialsurvey.html#
6. sli.do blog - various articles, Accessible at http://blog.sli.do/