1. THE FUTURE
OF BUSINESS:
THE RISE OF
MOBILE-CENTRIC
COMPANIES
COMPANYA
ANTHONYPAPPAS | @anthonyvpappas
PRESIDENT PAPPASGROUP-ADMICOMPANY

2. THE WORLD HAS BECOME
HYPER-CONNECTED

3. MOBILITY IS TRANSFORMING
EVERYTHING INCLUDING
BUSINESS

4. CONSUMERS
HAVE THE ABILITY TO
ENGAGE WHEREVER AND
WHENEVER THEY WANT

5. EMPLOYEES NOW PLAY A
CRITICAL ROLE, TRANSFORMING
THE CUSTOMER EXPERIENCE.

6. THERE’S AN OPPORTUNITY FOR
BUSINESSES TO ENGAGE WITH
PEOPLE LIKE NEVER BEFORE

7. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
EXAMPLES
7

8. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8
WAITING IN LINE EASY-CHECKOUT

9. CABS COME TO MEHAILING A CAB

10. NOT KNOWING CONSTANT STATUS

11. BUT DELIVERING ON THESE
EXPERIENCES CAN BE
CHALLENGING

12. _06.02.14
EXISTING APPROACHES
12

13. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ TYPICALLYREQUIRESMANY
INTERNALTEAMS...
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM

14. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ MANAGINGMANY
COMPANIES/AGENCIES...
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY

15. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ WHOSPECIALIZEIN
DISPARATEEXPERTISE
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY

16. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ ANDDON’TCOMMUNICATE
WITHONEANOTHER
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY

17. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
COMPLICATED&
NOT EFFICIENT.!
WENEEDABETTERWAY….

18. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
WEBELIEVEYOUNEEDTOTHINK
HOLISTICALLYABOUTTHEEXPERIENCE

19. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC

20. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC

21. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC

22. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC

23. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC

24. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC

25. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
INTEGRATEDENDTOENDMOBILITY

26. _Wearables
_Internet of Things
_Machine-to-Machine
_Startups/Innovations
_Data Monetization
_Customer Loyalty & LTV
_Enterprise Mobility
_In-store Experiences
_Samsung Knox
CENTERED AROUND
PRACTICE AREAS

27. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
WHY?
27

28. Theglobalenterprisemobility
marketwillrakein$140billion
ayearby2020.
!
In2013,itwas$71.93billion.
http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/
http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm

29. ofCIOsandIT
professionalsbelieve
mobilitywillimpacttheir
businessasmuchor
morethantheinternet
didinthe1990s.
http://www.xcubelabs.com/enterprise-mobility-infographic.php
67%

30. http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html
Enterpriseappsareon
therisewithplansforan
enterprisestores.
recognizethepriorityof
userexperienceinevery
kindofapp.
88%

31. http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it-
budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005
oforganizationswill
spendatleast
$500,000onmobility
projectsoverthenext
12to18months
45%

32. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32
Tabletsovertook
saleofPC’s
http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/

33. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
WHAT THIS WILL MEAN FOR UX?
33

34. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
!
NOTJUST THE
INTERFACE.(UX)
THEENTIRE
EXPERIENCE.(CX)
34

35. HISTORICALLY - INTERFACE
uxDESIGNER DESIGNER

36. uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT
TODAY - EXPERIENCE
CLIENT 3RD PARTY

37. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37
UXWILLNEED
TOHAVEABROADER
KNOWLEDGEOF
BUSINESSPROCESSES

38. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
INSHORT
MOBILE-CENTRIC
COMPANIESWILLHAVE
SIGNIFICANT
OPPORTUNITIESTO
REINVENTBUSINESS
&UXWILLPLAYAKEYROLE
38

39. THANK YOU!
ANTHONY PAPPAS, PRESIDENT
PAPPAS GROUP - A DMI COMPANY
@anthonyvpappas
@pappasgroup
apappas@pappasgroup.com
COMPANYA