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Successful with
                                           social Lammertyn - Pixular @UEAPME
                            ...
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Websites
                                           Content Management Systemen (CMS)
                      Stefaan Lammer...
Stefaan Lammertyn - Pixular - @slk8500
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Program
                      1. We are halfway...
                      2. Social media? Definition & Findings
           ...
#01




                            There was a time...

  #01 > We are halfway...
Wednesday 4 July 12
Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9G
Wednesday 4 July 12
Wednesday 4 July 12
WE ARE HALFWAY




   #01 > We are halfway
Wednesday 4 July 12
Digital is the new normal



   #01 > We zijn halfway
            are halfweg
Wednesday 4 July 12
Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm




   #01 > We zijn halfway
            are ha...
#01 > We zijn halfway
            are halfweg
Wednesday 4 July 12
#02


                            WHAT ARE
                          SOCIAL MEDIA?
                       “Social media ar...
Facts & figures

                      • Growth!
                      • Sociale media is convenient
                      ...
#02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Findings




   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 J...
Vaststellingen




                          SCHOOL IS COOL

   #02 > Sociale media: Definitie & Vaststellingen
Wednesday 4...
THEN... NOW                                      Computing
                                                               ...
THEN... NOW                                     Connectivity




                      http://www.slideshare.net/kleinerpe...
THEN... NOW                                      Life Stories




                      http://www.slideshare.net/kleinerp...
THEN... NOW                                      News &
                                                                  ...
THEN... NOW                                    Note Taking




                      http://www.slideshare.net/kleinerperk...
THEN... NOW                                         Music




                      http://www.slideshare.net/kleinerperki...
THEN... NOW                                      Navigation




                      http://www.slideshare.net/kleinerper...
Wednesday 4 July 12
#02 > Sociale media: Definitie & Vaststellingen
Wednesday 4 July 12
In our time...

   Photo by The Next Web - http://flic.kr/p/8g2yDN

   #02 > Sociale media: Definitie & Vaststellingen
     ...
#02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Findings

                      Word of Mouth is World of Mouth
                      Fans make new Fans
                 ...
Findings
                      “Nothing influences a person more than the
                           recommendation of a tr...
http://visual.ly/social-media-and-maslow’s-hierarchy-needs
Wednesday 4 July 12
CAN’T SEE THE WOOD
                   FOR THE TREES
                      1. Blogs
                      2. Microblogs: Tw...
#03




                      You know these...




#03 > Can’t see the wood for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Door het bos de bomen
Wednesday 4 July 12
Wednesday 4 July 12
USE OF
                SOCIAL MEDIA
                What’s in it 4 me ?
             #04 > Odds en Pitfalls
Wednesday 4 Ju...
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx


                      WHO LOOKS FOR IT,
                      ...
SERENDIPITY
                      Looking for a needle in a haystack &
                      finding the farmer’s daughter ...
Photo by coconinoco - http://flic.kr/p/8g9p1o

#03 > Can’t see the wood for trees
  6. Toekomst
Wednesday 4 July 12
http://richardatdell.blogspot.be/
Wednesday 4 July 12
Opportunities of SM
                                                          #04




                      1. Branding
  ...
Opportunities of SM


                      6. Internal communication
                      7. Competitive advantages
    ...
BRANDING

                            BRANDING




                                             57
       #02 > Social med...
LEAD




                                                  LEAD GENERATION


                                             ...
RECRUITMENT




                                             59
       #02 > Social media: Definition & Findings
Wednesday ...
Dare to ask your audience... RESEARCH




                                 60
Wednesday 4 July 12
INTERNAL
                                COMMUNICATION




   CONNECT
    UPDATE
     SHARE
     LEARN
  COLLABORATE      ...
BRANDING
                            Expertise




                      62
Wednesday 4 July 12
#05




                                      TWITTER
                      #05 > Twitter
Wednesday 4 July 12
Twitter
                      • Microblog
                      • Text message of the Internet
                      • Twe...
Jargon


                      • Users: @username ex. @slk8500
                      • ReTweet = Resend Tweet(RT)


      ...
Jargon

                      •   # HASHTAGS = Metadata = keyword
                          #KortrijkXpo #PanoramaTV #MSV2...
Photo by coconinoco - http://flic.kr/p/8g9p1o

     6. Toekomst
Wednesday 4 July 12
#04 > Twitter
                  #04 > Twitter
Wednesday 4 July 12
69
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70
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71
Wednesday 4 July 12
72
Wednesday 4 July 12
http://www.jeffbullas.com   73
Wednesday 4 July 12
Tools

                      • On your PC/MAC or Smartphone
                      • www.twitter.com / search.twitter.com
 ...
Efficient twittering
                      • Tell others your story
                      • Better with Added Value
       ...
76
                       #04 > Twitter
                      #05 > Twitter
Wednesday 4 July 12
77
Wednesday 4 July 12
Why using Twitter?
                      • Listening
                      • Learning and discovering/ People/ Things
    ...
Wednesday 4 July 12
LinkedIn

                            Networking is Just like
                                    Working


              ...
LinkedIn

                      • Knowledge > Contacts
                      • Who knows who ?
                      • Pro...
degrees of separation...

                                              82
                   #04 > LinkedIn
             ...
Wednesday 4 July 12
Wednesday 4 July 12
EDIT




Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Groups




                                    97
                   #04 > LinkedIn
                  #04 > LinkedIn
Wedne...
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
LinkedIn > Network

                      • Seek and you shall find
                      • Contacts of contacts
          ...
LinkedIn > Network

                      • Personal invitations
                      • Dare to ask questions
           ...
NO MAGIC BUT
                       STRATEGY
                                      105
     #06 > On the line, get set, GO...
Social
                      Media
                      Roadmap
                                      106
     #06 > On t...
Pixular

  Pixular.be
Wednesday 4 July 12
Wednesday 4 July 12
SIDE EFFECT
                         PRINCIPLE

             #04 > Odds en Pitfalls
Wednesday 4 July 12
Leaflet & pills...
                                     Side effects




                                      Helpful


  ...
To score, you must shoot

                                 111
Wednesday 4 July 12
There is a secret to Twitter success
            and it’s the same secret for all of social media,
                    esp...
THOU SHALL
Photo by jpmatth - http://flic.kr/p/a8fjQQ     LISTEN
Wednesday 4 July 12
#07



                      It’s about conversations,
                             and the best
                      com...
LISTENING
                                                   #01




                      • Name of organization
        ...
LISTENING
                                                          #01




                      • Let the technology wor...
#01




Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
THOU SHALL
                                            DETERMINE
                      Photo by cliff1066™ YOUR GOALS
    ...
GOALS
                                                         #02




                      • Increase customer satisfact...
GOALS
                                                            #02




                            Make sure your goals...
THOU SHALL
                                                 DEFINE YOUR
                                           TARGET ...
AUDIENCE
                                                                    #03




                      Customers
     ...
WHICH
                      CHANNELS?
Wednesday 4 July 12
CHANNELS   #04




Wednesday 4 July 12
THOU SHALL
                                                 DEFINE YOUR
  Photo by steve loya - http://flic.kr/p/2h3DRh   B...
BENCHMARKS
                                                  #05




                      • # website visitors
          ...
THOU SHALL
 Photo by police5151 - http://flic.kr/p/6gXUcq    ORGANIZE
Wednesday 4 July 12
ORGANIZE
                                                          #06




                      • Support within the orga...
#09




                      Social Media Policy
                      Good agreements = good friends!




Wednesday 4 Ju...
#09




                      Employees



Wednesday 4 July 12
#09




                      No mother-in-law!



Wednesday 4 July 12
#09




                      Trust creates Trust



Wednesday 4 July 12
#09




                      Responsibility
                       Guidelines

Wednesday 4 July 12
THOU SHALL
 Photo by Vermin Inc - http://flic.kr/p/4ymfpb    INTEGRATE
Wednesday 4 July 12
INTEGRATE
                                                     #07




                      • Both offline and online
    ...
Wednesday 4 July 12
LOOK FOR
                                                     FANS/FRIENDS
    Photo by Anne Bennett - http://flic.kr/p/4mk...
F-FACTOR
                                                              #08




                      • Word of mouth > wor...
Wednesday 4 July 12
TELL OTHERS
                                                        YOUR STORY
 Photo by Images by John 'K' - http://flic.k...
CONVERSATION
                                                                 #09




                      • Detect inter...
THOU SHALL
                                                    ANALYZE AND
                                               ...
OBSERVE
                                                   #10




                      • SM is never off the air
       ...
Text




                      http://tomfishburne.com




Wednesday 4 July 12
And what have we learned today?



                                    147
Wednesday 4 July 12
#11




                        Create
                   Content for your
                audience and make your
        ...
CONCLUSION
                      • Start listening
                      • Start today!
                      • Ensure add...
CONCLUSION
                      • Don’t be boring, don’t start online
                        arguments
                 ...
Reputation
                      The internet never forgets!




                                     151
         #05 > K...
Wednesday 4 July 12
And now, jump !
                            153
Wednesday 4 July 12
#12




                      MAKE SURE SM
                          DOESN’T
                        BECOME SM

          ...
Contact
                      Questions, comments or suggestions?
                      Stefaan Lammertyn/Pixular
        ...
exeptional living


Wednesday 4 July 12
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UEAPME

  1. 1. Successful with social Lammertyn - Pixular @UEAPME Stefaan media - @slk8500 Photo by massonth (a bit busy) - http://flic.kr/p/6ZwXLc Wednesday 4 July 12
  2. 2. Wednesday 4 July 12
  3. 3. Wednesday 4 July 12
  4. 4. Wednesday 4 July 12
  5. 5. Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social Media Wednesday 4 July 12
  6. 6. Stefaan Lammertyn - Pixular - @slk8500 Wednesday 4 July 12
  7. 7. Wednesday 4 July 12
  8. 8. Wednesday 4 July 12
  9. 9. Program 1. We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees 4. Twitter & LinkedIn: tip of the iceberg 5. Sociale Media 4 STOW 6. On your marks, get set, GO Wednesday 4 July 12
  10. 10. #01 There was a time... #01 > We are halfway... Wednesday 4 July 12
  11. 11. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9G Wednesday 4 July 12
  12. 12. Wednesday 4 July 12
  13. 13. WE ARE HALFWAY #01 > We are halfway Wednesday 4 July 12
  14. 14. Digital is the new normal #01 > We zijn halfway are halfweg Wednesday 4 July 12
  15. 15. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm #01 > We zijn halfway are halfweg Wednesday 4 July 12
  16. 16. #01 > We zijn halfway are halfweg Wednesday 4 July 12
  17. 17. #02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Definition & Findings Wednesday 4 July 12
  18. 18. Facts & figures • Growth! • Sociale media is convenient • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • All ages use this kind of media 7 > 100 Wednesday 4 July 12
  19. 19. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  20. 20. Findings #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  21. 21. Vaststellingen SCHOOL IS COOL #02 > Sociale media: Definitie & Vaststellingen Wednesday 4 July 12
  22. 22. THEN... NOW Computing devices http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 22 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  23. 23. THEN... NOW Connectivity http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 23 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  24. 24. THEN... NOW Life Stories http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 24 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  25. 25. THEN... NOW News & Information http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 25 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  26. 26. THEN... NOW Note Taking http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 26 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  27. 27. THEN... NOW Music http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 27 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  28. 28. THEN... NOW Navigation http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 28 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  29. 29. Wednesday 4 July 12
  30. 30. #02 > Sociale media: Definitie & Vaststellingen Wednesday 4 July 12
  31. 31. In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  32. 32. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  33. 33. Findings Word of Mouth is World of Mouth Fans make new Fans New consumer is a Trend, not a hype 33 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  34. 34. Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 34 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  35. 35. http://visual.ly/social-media-and-maslow’s-hierarchy-needs Wednesday 4 July 12
  36. 36. CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5. Location Based apps: Foursquare #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  37. 37. #03 You know these... #03 > Can’t see the wood for trees Wednesday 4 July 12
  38. 38. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  39. 39. Wednesday 4 July 12
  40. 40. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  41. 41. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  42. 42. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  43. 43. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  44. 44. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  45. 45. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  46. 46. Wednesday 4 July 12
  47. 47. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  48. 48. #03 > Door het bos de bomen Wednesday 4 July 12
  49. 49. Wednesday 4 July 12
  50. 50. USE OF SOCIAL MEDIA What’s in it 4 me ? #04 > Odds en Pitfalls Wednesday 4 July 12
  51. 51. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMO Wednesday 4 July 12
  52. 52. SERENDIPITY Looking for a needle in a haystack & finding the farmer’s daughter instead Pek van Andel #03 > Can’t see the wood for trees Wednesday 4 July 12
  53. 53. Photo by coconinoco - http://flic.kr/p/8g9p1o #03 > Can’t see the wood for trees 6. Toekomst Wednesday 4 July 12
  54. 54. http://richardatdell.blogspot.be/ Wednesday 4 July 12
  55. 55. Opportunities of SM #04 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 55 #04 > Odds en Pitfalls Wednesday 4 July 12
  56. 56. Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 56 #05 > > Odds en Valkuilen #04 Kansen Pitfalls Wednesday 4 July 12
  57. 57. BRANDING BRANDING 57 #02 > Social media: Definition & Findings Wednesday 4 July 12
  58. 58. LEAD LEAD GENERATION 58 #02 > Social media: Definition & Findings Wednesday 4 July 12
  59. 59. RECRUITMENT 59 #02 > Social media: Definition & Findings Wednesday 4 July 12
  60. 60. Dare to ask your audience... RESEARCH 60 Wednesday 4 July 12
  61. 61. INTERNAL COMMUNICATION CONNECT UPDATE SHARE LEARN COLLABORATE Photo by jenlen - http://flic.kr/p/7ecxTj Wednesday 4 July 12
  62. 62. BRANDING Expertise 62 Wednesday 4 July 12
  63. 63. #05 TWITTER #05 > Twitter Wednesday 4 July 12
  64. 64. Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message flow • Following = people you follow • Followers = people following you Microblog 64 #04 > Twitter Wednesday 4 July 12
  65. 65. Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 65 @SLK8500 #04 > Twitter www.pixular.be Wednesday 4 July 12
  66. 66. Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #MSV2012 • @slk8500: public answer • d slk8500: Direct Message - private... 66 #04 > Twitter Wednesday 4 July 12
  67. 67. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. Toekomst Wednesday 4 July 12
  68. 68. #04 > Twitter #04 > Twitter Wednesday 4 July 12
  69. 69. 69 Wednesday 4 July 12
  70. 70. 70 Wednesday 4 July 12
  71. 71. 71 Wednesday 4 July 12
  72. 72. 72 Wednesday 4 July 12
  73. 73. http://www.jeffbullas.com 73 Wednesday 4 July 12
  74. 74. Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 74 #05 #04 > Twitter Wednesday 4 July 12
  75. 75. Efficient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 75 #04 > Twitter #05 Wednesday 4 July 12
  76. 76. 76 #04 > Twitter #05 > Twitter Wednesday 4 July 12
  77. 77. 77 Wednesday 4 July 12
  78. 78. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #05 > Twitter Wednesday 4 July 12
  79. 79. Wednesday 4 July 12
  80. 80. LinkedIn Networking is Just like Working 80 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  81. 81. LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 81 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  82. 82. degrees of separation... 82 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  83. 83. Wednesday 4 July 12
  84. 84. Wednesday 4 July 12
  85. 85. EDIT Wednesday 4 July 12
  86. 86. Wednesday 4 July 12
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  92. 92. Wednesday 4 July 12
  93. 93. Wednesday 4 July 12
  94. 94. Wednesday 4 July 12
  95. 95. Wednesday 4 July 12
  96. 96. Wednesday 4 July 12
  97. 97. Groups 97 #04 > LinkedIn #04 > LinkedIn Wednesday 4 July 12
  98. 98. Wednesday 4 July 12
  99. 99. Wednesday 4 July 12
  100. 100. Wednesday 4 July 12
  101. 101. Wednesday 4 July 12
  102. 102. Wednesday 4 July 12
  103. 103. LinkedIn > Network • Seek and you shall find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 103 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  104. 104. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 104 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  105. 105. NO MAGIC BUT STRATEGY 105 #06 > On the line, get set, GO Wednesday 4 July 12
  106. 106. Social Media Roadmap 106 #06 > On the line, get set, GO Wednesday 4 July 12
  107. 107. Pixular Pixular.be Wednesday 4 July 12
  108. 108. Wednesday 4 July 12
  109. 109. SIDE EFFECT PRINCIPLE #04 > Odds en Pitfalls Wednesday 4 July 12
  110. 110. Leaflet & pills... Side effects Helpful #04 > Odds en Pitfalls 6. Toekomst Wednesday 4 July 12
  111. 111. To score, you must shoot 111 Wednesday 4 July 12
  112. 112. There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomer Wednesday 4 July 12
  113. 113. THOU SHALL Photo by jpmatth - http://flic.kr/p/a8fjQQ LISTEN Wednesday 4 July 12
  114. 114. #07 It’s about conversations, and the best communicators start as the best listeners Brian SOLIS Wednesday 4 July 12
  115. 115. LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & Competitors Wednesday 4 July 12
  116. 116. LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/Engagor Wednesday 4 July 12
  117. 117. #01 Wednesday 4 July 12
  118. 118. Wednesday 4 July 12
  119. 119. Wednesday 4 July 12
  120. 120. THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://flic.kr/p/5Mf7xA Wednesday 4 July 12
  121. 121. GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goals Wednesday 4 July 12
  122. 122. GOALS #02 Make sure your goals fit into the overall marketing strategy of your company Commandment II: Thou shall determine your goals Wednesday 4 July 12
  123. 123. THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://flic.kr/p/6pLTXu Wednesday 4 July 12
  124. 124. AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall define your targets Wednesday 4 July 12
  125. 125. WHICH CHANNELS? Wednesday 4 July 12
  126. 126. CHANNELS #04 Wednesday 4 July 12
  127. 127. THOU SHALL DEFINE YOUR Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKS Wednesday 4 July 12
  128. 128. BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • .... Wednesday 4 July 12
  129. 129. THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq ORGANIZE Wednesday 4 July 12
  130. 130. ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organize Wednesday 4 July 12
  131. 131. #09 Social Media Policy Good agreements = good friends! Wednesday 4 July 12
  132. 132. #09 Employees Wednesday 4 July 12
  133. 133. #09 No mother-in-law! Wednesday 4 July 12
  134. 134. #09 Trust creates Trust Wednesday 4 July 12
  135. 135. #09 Responsibility Guidelines Wednesday 4 July 12
  136. 136. THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGRATE Wednesday 4 July 12
  137. 137. INTEGRATE #07 • Both offline and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social media Wednesday 4 July 12
  138. 138. Wednesday 4 July 12
  139. 139. LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERS Wednesday 4 July 12
  140. 140. F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fans Wednesday 4 July 12
  141. 141. Wednesday 4 July 12
  142. 142. TELL OTHERS YOUR STORY Photo by Images by John 'K' - http://flic.kr/p/6kfzwS Wednesday 4 July 12
  143. 143. CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questions Commandment IX: Thou shall start the conversation Wednesday 4 July 12
  144. 144. THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUST Wednesday 4 July 12
  145. 145. OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjust Wednesday 4 July 12
  146. 146. Text http://tomfishburne.com Wednesday 4 July 12
  147. 147. And what have we learned today? 147 Wednesday 4 July 12
  148. 148. #11 Create Content for your audience and make your audience Content 148 Wednesday 4 July 12
  149. 149. CONCLUSION • Start listening • Start today! • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items 149 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, start Wednesday 4 July 12
  150. 150. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 150 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, start Wednesday 4 July 12
  151. 151. Reputation The internet never forgets! 151 #05 > Kansen en Valkuilen Wednesday 4 July 12
  152. 152. Wednesday 4 July 12
  153. 153. And now, jump ! 153 Wednesday 4 July 12
  154. 154. #12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtT Wednesday 4 July 12
  155. 155. Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMO Wednesday 4 July 12
  156. 156. exeptional living Wednesday 4 July 12
  • olaf1965

    Sep. 19, 2012

The European Association of Craft, Small and Medium-sized Enterprises

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