A guide to some of the best practices and tools for acquiring, activating and retaining users in a crowed world of ever increasing distraction and limited consumer attention. This was given by Sherif Makhlouf at Riseup Summit 2014 in Egypt. For full disclosure some of the slides are from Growth Hacking presentation by Mattan Griffel from Y Combinator.

1. By Sherif Makhlouf

2. Sherif Makhlouf
•Engineer by training & Management degree from Cornell University US
•Management Consultant for many years in Boston, NY and SF
•AUC Adjunct Professor of Digital Strategy
•Experience in strategy consulting, digital management, online marketing and eCommerce.
•He has led the start-up and operations of a number of successful digital and e- Commerce leaders including Jumia.com, Afar.com and enigmashopping.com.
@makhloufsherif

4. (But most of them stop using it after a few days)
You run some ads, If your Lucky You get a writeup on Daily News, CairoScene or even TechCrunch
and several thousand users

5. Most startups find themselves facing the same problem
They build a product that no one ends up using
“businesses die because they don't have enough customers”

6. Plateau
You’re in the plateau, my friend

7. So What Do you Do?
Launch New Features…..
That’s the worst thing you can do

8. Welcome to
GROWTH SCIENCE
it is a set of
tactics and best practices for
dealing with user growth

12. The magic is what happens in between

19. The successful startup is the one that figures out how to move customers from one state to the next

21. This is called the waterfall

22. Copyright 2011 © Boost. All rights reserved
© Boost LLC., 2014
Google Analytics
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23. Where are they coming from?
How are they browsing?

24. When are they online? It is up to you to figure out the Why?
Users peek on weekdays between 4 pm and 11 pm
S
M
T
W
Double peeks

25. Always Set Goals

26. Acquisition

27. The Key To Acquisition
In a world of abundant choice and scarce attention, advertizing has never been easier to ignore.
we no longer have the luxury of a captive audience. Everything we do has to be remarkable, attention earning, and sharable.

28. El Masry El Youm

29. (Coming Soon!)
Branding Content tools
Magazines.

34. Infographics

35. McDonalds

36. Canon Photo Ventuer

37. Activation

38. Don’t focus on acquisition if your activation rate is 1%

40. To Increase Conversion
Less Is More

43. Introduce a sense of scarcity

44. Or a sense of Urgency

45. Try before you Buy

46. For 2 years, the inventor of the shopping cart paid people to push his invention around stores...

49. Very Clear Value Proposition

51. Features Vs Benefit

52. Sell the Hole
NOT the Drill

53. Everything should be tested
Facebook did testing to determine that users blamed FB on left, iOS on right, for slowness of loading

54. Retention

58. In 1996 co-workers Sabeer Bhatia and Jack Smith They were afraid their boss might read their emails So they built a web-based
email system

59. They raised $300,000 from Investors but Hotmail’s launch was unimpressive
But investor Timothy Draper had a better idea
Their growth strategy was to buy billboards and radio ads

61. Within hours, they started averaging 3,000
new users a day Within 6 months, they were up to 1 million users

62. Thank You!
Questions